- Created comprehensive product requirement documents (PRDs), user stories and JIRA tickets focused on delivering features that increase subscriptions and user engagement.- Led cross-functional teams in the development and launch key features across web, mobile, and smart TV platforms.

- Built, managed and empowered a high performing and innovative product team made up of six direct reports.- Developed and prioritized a product roadmap to drive user growth, engagement, and retention across mobile, web, and Connected TV.- Created comprehensive product requirement documents (PRDs), user stories and JIRA tickets focused on delivering features that increase TVE Authentication, subscriptions and user engagement.- Collaborated with senior leadership to develop a long-term growth strategy and vision plan.

- Partnered with UXR and design teams to ideate, prototype, and user-test features before development, ensuring alignment with user needs.- Collaborated within a multi-platform squad to identify high impact features and create user stories for mobile, Connected TV, and web platforms.- Developed and managed cross-platform feature roadmaps for authenticated TV and direct-to-consumer subscription streaming applications.

- Partnered with UXR and design teams to ideate, prototype, and user-test features before development, ensuring alignment with user needs.- Collaborated within a multi-platform squad to identify high impact features and create user stories for mobile, Connected TV, and web platforms.- Developed and managed cross-platform feature roadmaps for authenticated TV and direct-to-consumer subscription streaming applications.

- Partnered with UXR and design teams to ideate, prototype, and user-test features before development, ensuring alignment with user needs.- Collaborated within a multi-platform squad to identify high impact features and create user stories for mobile, Connected TV, and web platforms.- Developed and managed cross-platform feature roadmaps for authenticated TV and direct-to-consumer subscription streaming applications.- Established and maintained a coordinated release cadence across mobile, Connected TV, and web, supporting both new product launches and regular feature updates.KEY RELEASES: Roku (Scene Graph) - BET+, Noggin, Paramount Network, MTV, Comedy Central, VH1, BET

- Built and led a cross-functional team that designed and developed various TVE and D2C video applications that launched across multiple platforms.- Developed a comprehensive and sustainable application framework for various platforms allowing for development and deployment of multiple applications in a cost-effective and efficient manner.- Managed the feature specific development process, proactively driving product launches by removing roadblocks and resolving issues.- Zero-Based Budgeting to allocate budget for product managers, staff, and contract engineers, as well as for hiring external vendors for specific project-based development.- Developed and sustained critical relationships with platform development partners including Apple, Amazon, Google, Roku and Microsoft.MAJOR RELEASES:Xbox One – MTV, VH1, Comedy Central; Xbox 360 – Nick, MTV, Comedy Central; Apple TV – Comedy Central, Nick, Nick Jr., MTV, VH1, BET, Spike; Roku – Noggin, Comedy Central, Nick, Nick Jr, MTV, VH1, Paramount Network, BET; Google Chromecast – Various IntegrationsIn addition, I supported digital efforts for marquis network events including the Video Movies Awards, Video Music Awards and Kids' Choice Awards.

- Generated wireframes and translated feature sets into detailed user stories and functional specs for all Viacom Music, Entertainment, and Kids & Family brands.- Managed product development processes, including ticket creation, prioritization, and sequencing, while leading agile ceremonies to ensure alignment and timely delivery.- Managed all RFP processes, SOW creation, and onboarding of external vendors.- Gathered and analyzed user data and other key metrics in order to build out product growth strategy.- Served as the main product management point of contact with Apple & Google. MAJOR RELEASES:Multiple iOS and Android applications for MTV, CMT, Comedy Central, Nickelodeon, and others, including specific launches: Bellator, South Park Live, Comedy Central Indecision, Tosh.0, Futurama Head in a Jar, VH1 I Love the 80s, MTV Music Meter, CMT Insider, Nick Kids’ Choice Awards

- Collaborated with UX & Engineering teams to design innovative interfaces for BREW, Windows and Android.- Ensured that software was developed consistent with user experience requirement documentation.- Acted as the primary liaison between the Verizon Wireless UX team and Samsung HQ, ensuring alignment on user experience objectives.- Conducted usability tests on conceptual devices and interfaces; provided questionnaires, organized focus groups, analyzed and provided results to Samsung HQ and Verizon Wireless teams.

- Defined strategy and feature set based on client’s business needs and technical requirements. - Worked directly with content providers, record labels and operators to design and manage portals for ringtones, ringback tones, wallpapers, and other e-commerce offerings.- Collaborated with editorial managers to develop assets and scheduling for weekly, monthly, and holiday promotions.- Analyzed site traffic data to identify dropping-off points and uncover usability issues impacting user engagement.- Conducted usability studies to validate existing user flows, new product offerings, and new features.