David Kahn Email & Phone Number

New York, United States

New York, Ny, Us

New York, Ny, Us

Boston, Massachusetts, Us

- Client facing role supporting Publicis Sapient’s client, Edward Jones, to detail out its .com performance analytics and its dashboard. - Built Edward Jones baseline measures. Including it’s 2021 forecast for various stages within the customer journey (top and bottom funnel) KPI’s. Uncovered that the strongest correlation of it’s ultimate KPI (Customer Leads) was coming from Organic Traffic, which was a key insight to redefining Edward Jones strategy. - Built segments in Google Analytics that can analyze differences between Prospects, Clients, and those that do not fall into either of those 2 groups. Revised the original client’s Segment logic to ensure they add up to the total. Leveraged ‘regex’ statements to allow for greater than 20 requirements into each segment.- Provided Edward Jones with a Google Analytics 360 Training session. During the session, I provided an overview of standard reports, custom reports, and the power of segments. I also presented a couple of example custom built use cases for demonstration purposes. Provided thought leadership, coaching and mentorship with cross functional teams, both internal and client facing.

Purchase, Ny, Us

- Responsible for using data to create insights for go to market plans, strategy, execution and tracking plans while working within a PME framework for Franchise Development Business Transformation Risk and Operations team for it’s 2 Series product line. - Leveraged data to create the go to market plan and strategy for Mastercard’s 2 Series product that will be implemented in 2020. 2 Series transactions are projected to grow by over 3000% to over 600mm annual transactions and reach BAU globally by year’s end. The global adoption of 2 Series as BAU provides Mastercard with an additional pool of over 50,000 BINs and large enough runway to enable the company to grow by reaching new customers, new markets, and developing new products.- Worked in partnership with teams across the global organization to assess market opportunity, competitive landscape and identifying target markets, channels and pilots. - Managed programs that support consumer experience and support our colleagues in the customer facing teams with B2B programs such as the Ecuador Banco Diners Friends & Family Testing program and Test Card program. - Owned the marketing and communications strategy (internal & external) for the BIN initiative in the Franchise Development Business Transformation Risk and Operations team. - Created KPI dashboard in Domo to enable feedback loop and create results driven metrics/KPIs. - Partnered with Franchise Development Business Transformation Risk and Operations team to build and refine value proposition. - Interacted with senior executives, external business customers, and internal partners to translate marketing and communication needs into dynamic strategic solutions.

• Create and execute all business operational functions of the company including Marketing Strategy, Brand Strategy, Finance, Procurement/Vendor Management, and Finance. • Developed and oversee the digital strategy and analytics including website design and maintenance, SEO / SEM; Social; Affiliate; and Email. Highlights include: • Affiliate program contributing to over 20% of sales, building, nurturing, and leveraging a network of some of the most influential social media personalities reaching 18 – 42 year old males. • SEO and PPC strategy (including overseeing analytics) contributed to over 20% in annual sales.

New York, Ny, Us

• Responsible for P&L in a CPG environment, strategic initiatives, and marketing mix for the special editions, which include releases from several iconic brands including TIME, LIFE, People, and Sports Illustrated delivering over 2 points of share gains vs last year. • Provided sales projections, financial reporting, annual budget, planning processes, ROI analysis (pre & post execution), and monthly reforecasting, growing profit by 12% vs. last year. • Direct the development, sell-in, execution, and post analysis of online and offline promotion with over a $10 million spend last year. Cross-functional relationships with agency, sales, creative services, brokers, research, business office, production, and edit.• Managed and optimized digital strategy and analytics, leveraging channels in social, SEM/SEO, mobile, and email. Includes content creation. Each campaign generated at least 5mm impression and 1-6% sales lifts. • Initiated marketing mix study to implement seismic tactical media change and reallocating marketing dollars in order to deliver revenue targets - resulted 10% growth.• Managed client business accounts (i.e. Meredith Corporation, National Geographic, etc.). Since 2016, new business and client business retained contributed 5% to annual profit.• Directed the national retail launch strategy for The Magnolia Journal, Eat This Not That, and Forks Over Knives. Product launches contributed over 5% in retail revenue. • Steering committee for migration of current BI reporting to MicroStrategy. Managed complete overhaul of department’s dashboards and landing pages to facilitate internal and external analytics.• Initiated multiple price increases (and tests). Recent increases resulted in over $1mm in profit. • Managed four direct report: two Brand Managers, two Associate Brand Managers.

New York, Ny, Us

• Responsible for P&L and led annual business planning process in a CPG environment, including strategic initiatives for the lifestyle brands: All You, Coastal Living, Cooking Light, Cottage Living, Health, Southern Living, and Sunset. Sales totalling $48mm.• Provide sales projections, financial reporting, annual budget, planning processes, ROI analysis (pre & post execution), and monthly reforecasting, growing profit by 3% CAGR (2006 – 2012). • Led redesign of Southern Living, and Cooking Light resulting in incremental distribution and a combined 3 point growth in market share.• Strategically relaunched All You magazine from a Walmart exclusive magazine to a national magazine, resulting in an additional $3mm in annual sales• Led partnership development between All You and Lifetime Network, creating joint pallet displays at Walmart.• Led partnership development with HMS Host for the rollout of Sunset, Southern Living, and Coastal Living branded stores at major airports such as SFO, Charlotte, and ATL.• Developed and sold in shopper marketing programs with an annual shopper marketing budget of over $100k at key retailers such as Walmart, Kroger, Safeway/Alberstons, and Target. Shopper marketing programs contributed to over 5% of annual sales.

New York, Ny, Us

• Responsible for P&L and led annual business planning process in a CPG environment, including strategic initiatives for the regional lifestyle brands: Coastal Living, Health, Southern Living, and Sunset. Sales totalling $15mm.• Developed and sold in regional shopper marketing programs with an annual shopper marketing budget of over $100k at key retailers such as Walmart, Kroger, Safeway/Alberstons, and Target. Shopper marketing programs contributed to over 5% of annual sales. • Contributed to the launch of Cottage Living magazine, resulting in over 150k units of sales per issue.

Us

* Analyzed and reported financial statements/SEC documents and financial supplements for companies in the energy sector.

Us

* Project manager for the design, development, and implementation of the online BO/BI reporting system.

Global, Gb

* Managed financial activities including the monthly close process of over $700 million, balance sheet account valuations and reconciliations, expense forecasting, long range planning, and expense allocations to product lines.

New York, Ny, Us

* Worked with clients to organize and manage their finances and investments.

Master Of Business Administration (Mba), Dual Concentration In Finance & Marketing

Bs, Finance