David Adeyemo, Csm®, Cspo® Email & Phone Number

London, Gb

Nottingham, England, United Kingdom

Managing SEO for the Boots.ie eCommerce platform, including all Boots Ireland retail & partner brands, driving profitable online sales and customer acquisition while supporting group commercial objectives and growing market share in Health & Beauty.

Sharing the passion and fun that is Football culture with Africa! CrossAndNod.com is focused on igniting the passion in every hyperconnected fan by offering Witty Football Analysis for the Fans, made by the Fans.CrossAndNod Pod available on all podcast platforms.Get involved! 👇👇

London, England, United Kingdom

1️⃣ Conducted a strategic consulting research project for CGI as MBA consultant on a 3-person team, uncovering data-driven opportunities to better leverage big data to maximise the business performance of manufacturers and operators in the business aviation sector, thereby guiding operational efficiency strategy formulation for industry stakeholders

1️⃣ Developed sustainability framework to evaluate carbon impact and assess lifecycle of two flagship products for luxury branding client, as MBA consultant on 6-person team, by building model analysing cradle-to-gate GHG emissions during products’ manufacturing; ranked in top 5% of MBA class for Consulting Projects2️⃣ Led go-to-market strategy creation for UK insect-food companies, as MBA consultant on 6-person team, by analysing market attractiveness factors, creating personas for potential first-use customer groups, and refining value story to drive adoption of insect foods; ranked in top 5% of MBA class for Marketing Group Projects3️⃣ Created go-to-market strategy for UK telco, as part of 5-consultant team, to maximise profitability of new 5G licence by analysing B2B & B2C customer segmentation and usage trends, 5G deployment costs, and market intelligence data; came 2nd/15 teams in WBS ConsultingSim contest4️⃣ Co-ordinated a 5-person team in a design sprint to develop a smart shopping basket/trolley system, utilising design thinking methods - user interviews, 5 Whys, brainwriting, morphological chart, storyboarding, etc; crafted a lo-fi prototype aimed at eliminating manual checkouts for parents with kids in grocery stores

San Diego, California, United States

1️⃣ Increased user accounts for fintech client, SoFi, by conducting content gap analysis, competitor research, and identifying customer journeys; developed content strategy to engage prospective users at opportune moments in their journey, resulting in 128% YoY surge in traffic and 156% YoY increase in account openings via organic search. Won OMMA Awards 2022 ‘Best SEO Campaign’2️⃣ Boosted declining sales during covid-impact period for eCommerce client, Party City, by identifying gaps in website content and product offering through keyword data analysis (using GSC, Excel); led creation and optimisation of 7 new product category pages, driving +143% YoY traffic gain and 175% growth in organic search sales. Campaign was a 2022 "Drum Search Awards: SEO - Most Effective Use of Data or Insights" finalist3️⃣ Increased organic search share of voice for finance-education startup, Lantern Credit, by creating 6 new content hubs to build Expertise, Authoritativeness, and Trustworthiness (E-A-T) signals for competitive head keywords; launched targeted content clusters for each hub supported by internal linking, driving +561% YoY traffic gain and 260% YoY rise in “Select Offer” conversions via organic search. Won OMMA Awards 2022 ‘Best SEO Campaign’4️⃣ Ad hoc responsibilities included conducting in-depth SEO & Website Audits and creating strategies and roadmaps to achieve SEO wins that generate revenue for other clients in different verticals in the USA:→ Performed keyword research, content gap analysis and developed content strategy for clients.→ Performed in-depth 6Rs content audits (Repurpose, Reformat, Refresh, Redirect, Retire, Remain) of client websites and optimized/refreshed content based on findings.→ Other Audits: Internal Link Analysis, Competitive Analysis, Navigation/Website Architecture Audit, Click-Through Rate Analysis, URL Mapping, Sitemap QA, Created Monthly Reports, Brainstormed & wrote POVs/recommendations for clients’ unique SEO challenges.

Lagos, Nigeria

1️⃣ Established the Owned Media department, initiating agency’s digital transition; hired 3 strategists, created SOPs and delivered targeted SEO training to 20 employees fostering collaboration culture across SEO, account management, content, design, and engineering teams2️⃣ Led SEO campaign that grew agency web asset: Techuncode.com organic traffic from zero to 45,000 visits/month, 6 million total SERP impressions, 4.2% Av. CTR, and 700,000 total pageviews in 10 months by creating comprehensive strategy for targeted content development and technical SEO implementation; success was proof of concept to offer SEO services to external clients3️⃣ Led 2-person engineer team to build new agency web asset; scoped webpages with 4 stakeholders, defined wireframe specs, and managed end-to-end QA; increased total traffic by 30% and time-on-site spent by 20%4️⃣ Led redevelopment of Techuncode.com mobile version, used A/B testing for data-driven decision making; used desktop heatmap analysis to optimise mobile UX and CRO; decreased mobile page load time by 25%5️⃣ Created and secured key executive buy-in for the refresh strategy of old agency web asset, Askifa.ng; supervised its domain migration to Techuncode.com, limiting data and direct traffic loss to 5%6️⃣ Built custom Google Sheets workbook integrating Google Docs with WordPress CMS, streamlining content publication; decreased publication cycle time by 30% and boosted authors' monthly content output by 20%7️⃣ Wireframed dynamic scroll depth and exit-intent popups; collaborated with designer and engineer to design and deploy popups on all Techuncode webpages, increasing audience signup conversion rate by 150% YoY8️⃣ Supervised team of 3 engineers to develop Lagos State Economic Summit website: ehingbetisummit.com; designed registration landing page and automated email campaign to drive attendance, yielding 11,000 registrants from 20 countries and 55% virtual attendance rate across 2-day summit in 2021

Lagos, Nigeria

1️⃣ Managed procurement projects worth combined US$1 million from Request for Quotation (RFQ) stage until delivery to clients (Oil & Gas IOCs: Chevron, Shell, Total, NLNG, Mobil, etc); processed RFQs on SAP, Ariba, sourced goods/equipment from local and global Original Equipment Manufacturers (OEMs), prepared bid documents, processed purchase orders, and maintained 97% on-time delivery to clients

1️⃣ Founded an SEO & Content Marketing consultancy in Nigeria, servicing worldwide clients. Trained and managed a team of 6 (2 engineers, 4 content strategists) to develop and implement SEO strategies and content that made clients revenue; sourced new clients, negotiated contracts, and delegated deliverables to the team, achieving 100% YoY revenue growth from 2018 to 20202️⃣ Some Notable Clients: SUSO Digital, UK; Hapvider LLC, California; CBD Advertising Agency, USA; Backpack Joe, Germany; Slaythemerch, Nigeria; Oma’s Apparel, Nigeria3️⃣ Led digital transformation for multiple small businesses by designing and developing simple, high-converting websites and online stores to take their businesses online (e.g. Lbandcolaw.com, Mustrsqure.co.uk)

Port Harcourt, Nigeria

1️⃣ Worked as a technician in the Completions Workshop; anchored the SLOT Downhole Intervention Tool workshop for Well Completions Staff, Schlumberger, Port Harcourt (2018)2️⃣ Prepared Completions tools and accessories for field (rig) use→ Performed QA/QC Checks on newly received equipment (Nipple, Safety Valve, Packer, Permanent Downhole Cables, Solid Gauge Mandrel, Spoolers, Reservoir Monitoring/Control Equipment, Formation Isolation Valve, SLOT Tool, etc.)→ Assembled (Makeup or Breakout) these tools using the Bucking Machine→ Conducted various pressure tests (volume and hydraulic tests) on assembled tools→ Performed final verification checks of made-up assemblies before they were shipped offshore to the rig3️⃣ Maintained a safe working environment by performing routine hazard hunts (5S) around the Completions Workshop and complying with safety regulations

Ibadan, Oyo State, Nigeria

1️⃣ Involved in the service, repair, and maintenance of industrial generator sets; specialising in Caterpillar, Cummins and Perkins power generating sets2️⃣ Collaborated with technicians, operators, and outside vendors to procure and ensure the safe delivery of industrial generator sets to clients across Nigeria

Samonda, Ibadan, Oyo State, Nigeria

1️⃣ Involved in the routine servicing of vehicles & handling of tools and equipment2️⃣ Repaired shock absorbers, replaced brake pads, replaced top gasket in engines, etc3️⃣ Gained experience and knowledge of the engineering behind automobiles

Master Of Business Administration - Mba

Activities and Societies: Vice President, WBS Entrepreneurship Club; Vice President, Sports Business Club1️⃣ WBS MBA Change Maker Scholar.

Master Of Business Administration - Mba (Exchange Programme)

1️⃣ Modules: → Business Logistics - Doing Business in China → Business Immersion Project of Innovation and Entrepreneurship in China →.

Wbs Mba International Elective Module: Design Thinking & Service Design

Bachelor Of Science - Bs, Mechanical Engineering

Activities and Societies: Sports Minister, Kuti Hall; AISEC-UI; Platform for Innovation and Productive Ideas (PIPI); Majority Leader, Kuti.