"I worked with David for 2 years at NP Digital and he was one of the most admired and dependable people at the company. He is highly skilled at SEO and spearheaded some of the most impactful initiatives for our clients’ SEO campaigns. David is a proactive worker, has an advanced intuition, and is a charismatic personality. I cannot recommend him enough to any organization looking for this skillset."- KEVIN KEENE (SEO Manager at Postman)"Working together for over a year, David demonstrated time and time again that he is up for every challenge, as he was often the first to raise his hand to work on something that would push his skills forward. His ambition to learn and further his career, combined with his passion for SEO, makes him an asset to any team he is a part of....David is a strong communicator and a very supportive teammate. He is a joy to work with, and his work is dependable. I have worked with David in both freelance and as full-time colleagues, and would highly recommend David for either..”- TAYLOR BRENNAN (Director, Business Development at NP Digital)"David is an excellent team leader. He consistently delivers work that drives results… David is consistently looking to grow which is an attitude that is reflected in everything he does… he is the ideal teammate you want by your side... He is a great collaborator and extremely hard worker..”- TANNER LANDES (Sr. SEO Manager at Verano)In David’s own words:I am passionate about creating economic opportunities with technology. So far in my career, I’ve thoroughly enjoyed helping my fintech, SaaS, and eCommerce clients uncover new business opportunities, engage audiences, and improve their online customer acquisition via owned media channels (Search & Email) - my track record speaks for itself.I am now seeking an exciting opportunity to leverage my skills & expertise and channel my passion in a different direction - building amazing products.Collaborative by nature, I thrive in cross-functional teams, leveraging strong communication skills to foster relationships with stakeholders at all levels. My ability to think strategically and problem-solve using an analytical approach allows me to navigate complex challenges and deliver solutions that impact the bottom line.Drop me a line - davidadeyemo10@gmail.comSkills: SEO (Google Analytics, GSC, Ahrefs, SEMRush, Screaming Frog, etc); Data Analysis (Excel, Python, SQL, Tableau); Web Dev (Agile methodologies, WordPress, Shopify, HTML, CSS); Design (UX Research, Design Thinking methods); Email Marketing (Klaviyo, ConvertKit, etc)
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Seo Manager, Boots.IeBoots UkLondon, Gb
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Seo Specialist, EcommerceBoots Uk Mar 2024 - PresentNottingham, England, United KingdomManaging SEO for the Boots.ie eCommerce platform, including all Boots Ireland retail & partner brands, driving profitable online sales and customer acquisition while supporting group commercial objectives and growing market share in Health & Beauty.
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Co-Founder & Chief StrategistCrossandnod.Com Aug 2019 - PresentSharing the passion and fun that is Football culture with Africa! CrossAndNod.com is focused on igniting the passion in every hyperconnected fan by offering Witty Football Analysis for the Fans, made by the Fans.CrossAndNod Pod available on all podcast platforms.Get involved! 👇👇 -
Mba ConsultantCgi Jun 2023 - Sep 2023London, England, United Kingdom1️⃣ Conducted a strategic consulting research project for CGI as MBA consultant on a 3-person team, uncovering data-driven opportunities to better leverage big data to maximise the business performance of manufacturers and operators in the business aviation sector, thereby guiding operational efficiency strategy formulation for industry stakeholders -
Mba CandidateUniversity Of Warwick - Warwick Business School Sep 2022 - Sep 20231️⃣ Developed sustainability framework to evaluate carbon impact and assess lifecycle of two flagship products for luxury branding client, as MBA consultant on 6-person team, by building model analysing cradle-to-gate GHG emissions during products’ manufacturing; ranked in top 5% of MBA class for Consulting Projects2️⃣ Led go-to-market strategy creation for UK insect-food companies, as MBA consultant on 6-person team, by analysing market attractiveness factors, creating personas for potential first-use customer groups, and refining value story to drive adoption of insect foods; ranked in top 5% of MBA class for Marketing Group Projects3️⃣ Created go-to-market strategy for UK telco, as part of 5-consultant team, to maximise profitability of new 5G licence by analysing B2B & B2C customer segmentation and usage trends, 5G deployment costs, and market intelligence data; came 2nd/15 teams in WBS ConsultingSim contest4️⃣ Co-ordinated a 5-person team in a design sprint to develop a smart shopping basket/trolley system, utilising design thinking methods - user interviews, 5 Whys, brainwriting, morphological chart, storyboarding, etc; crafted a lo-fi prototype aimed at eliminating manual checkouts for parents with kids in grocery stores -
Sr. Seo SpecialistNp Digital Mar 2021 - Feb 2023San Diego, California, United States1️⃣ Increased user accounts for fintech client, SoFi, by conducting content gap analysis, competitor research, and identifying customer journeys; developed content strategy to engage prospective users at opportune moments in their journey, resulting in 128% YoY surge in traffic and 156% YoY increase in account openings via organic search. Won OMMA Awards 2022 ‘Best SEO Campaign’2️⃣ Boosted declining sales during covid-impact period for eCommerce client, Party City, by identifying gaps in website content and product offering through keyword data analysis (using GSC, Excel); led creation and optimisation of 7 new product category pages, driving +143% YoY traffic gain and 175% growth in organic search sales. Campaign was a 2022 "Drum Search Awards: SEO - Most Effective Use of Data or Insights" finalist3️⃣ Increased organic search share of voice for finance-education startup, Lantern Credit, by creating 6 new content hubs to build Expertise, Authoritativeness, and Trustworthiness (E-A-T) signals for competitive head keywords; launched targeted content clusters for each hub supported by internal linking, driving +561% YoY traffic gain and 260% YoY rise in “Select Offer” conversions via organic search. Won OMMA Awards 2022 ‘Best SEO Campaign’4️⃣ Ad hoc responsibilities included conducting in-depth SEO & Website Audits and creating strategies and roadmaps to achieve SEO wins that generate revenue for other clients in different verticals in the USA:→ Performed keyword research, content gap analysis and developed content strategy for clients.→ Performed in-depth 6Rs content audits (Repurpose, Reformat, Refresh, Redirect, Retire, Remain) of client websites and optimized/refreshed content based on findings.→ Other Audits: Internal Link Analysis, Competitive Analysis, Navigation/Website Architecture Audit, Click-Through Rate Analysis, URL Mapping, Sitemap QA, Created Monthly Reports, Brainstormed & wrote POVs/recommendations for clients’ unique SEO challenges. -
Owned Media (Seo & Email) ManagerTeksight Edge Limited Jul 2020 - Jun 2021Lagos, Nigeria1️⃣ Established the Owned Media department, initiating agency’s digital transition; hired 3 strategists, created SOPs and delivered targeted SEO training to 20 employees fostering collaboration culture across SEO, account management, content, design, and engineering teams2️⃣ Led SEO campaign that grew agency web asset: Techuncode.com organic traffic from zero to 45,000 visits/month, 6 million total SERP impressions, 4.2% Av. CTR, and 700,000 total pageviews in 10 months by creating comprehensive strategy for targeted content development and technical SEO implementation; success was proof of concept to offer SEO services to external clients3️⃣ Led 2-person engineer team to build new agency web asset; scoped webpages with 4 stakeholders, defined wireframe specs, and managed end-to-end QA; increased total traffic by 30% and time-on-site spent by 20%4️⃣ Led redevelopment of Techuncode.com mobile version, used A/B testing for data-driven decision making; used desktop heatmap analysis to optimise mobile UX and CRO; decreased mobile page load time by 25%5️⃣ Created and secured key executive buy-in for the refresh strategy of old agency web asset, Askifa.ng; supervised its domain migration to Techuncode.com, limiting data and direct traffic loss to 5%6️⃣ Built custom Google Sheets workbook integrating Google Docs with WordPress CMS, streamlining content publication; decreased publication cycle time by 30% and boosted authors' monthly content output by 20%7️⃣ Wireframed dynamic scroll depth and exit-intent popups; collaborated with designer and engineer to design and deploy popups on all Techuncode webpages, increasing audience signup conversion rate by 150% YoY8️⃣ Supervised team of 3 engineers to develop Lagos State Economic Summit website: ehingbetisummit.com; designed registration landing page and automated email campaign to drive attendance, yielding 11,000 registrants from 20 countries and 55% virtual attendance rate across 2-day summit in 2021 -
Procurement Analyst (National Youth Service)Precision Logistics Limited Jul 2019 - Jun 2020Lagos, Nigeria1️⃣ Managed procurement projects worth combined US$1 million from Request for Quotation (RFQ) stage until delivery to clients (Oil & Gas IOCs: Chevron, Shell, Total, NLNG, Mobil, etc); processed RFQs on SAP, Ariba, sourced goods/equipment from local and global Original Equipment Manufacturers (OEMs), prepared bid documents, processed purchase orders, and maintained 97% on-time delivery to clients
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Seo & Content Marketing ConsultantDavid Adeyemo Jan 2018 - Jun 20201️⃣ Founded an SEO & Content Marketing consultancy in Nigeria, servicing worldwide clients. Trained and managed a team of 6 (2 engineers, 4 content strategists) to develop and implement SEO strategies and content that made clients revenue; sourced new clients, negotiated contracts, and delegated deliverables to the team, achieving 100% YoY revenue growth from 2018 to 20202️⃣ Some Notable Clients: SUSO Digital, UK; Hapvider LLC, California; CBD Advertising Agency, USA; Backpack Joe, Germany; Slaythemerch, Nigeria; Oma’s Apparel, Nigeria3️⃣ Led digital transformation for multiple small businesses by designing and developing simple, high-converting websites and online stores to take their businesses online (e.g. Lbandcolaw.com, Mustrsqure.co.uk)
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Well Completions InternSchlumberger Aug 2017 - Feb 2018Port Harcourt, Nigeria1️⃣ Worked as a technician in the Completions Workshop; anchored the SLOT Downhole Intervention Tool workshop for Well Completions Staff, Schlumberger, Port Harcourt (2018)2️⃣ Prepared Completions tools and accessories for field (rig) use→ Performed QA/QC Checks on newly received equipment (Nipple, Safety Valve, Packer, Permanent Downhole Cables, Solid Gauge Mandrel, Spoolers, Reservoir Monitoring/Control Equipment, Formation Isolation Valve, SLOT Tool, etc.)→ Assembled (Makeup or Breakout) these tools using the Bucking Machine→ Conducted various pressure tests (volume and hydraulic tests) on assembled tools→ Performed final verification checks of made-up assemblies before they were shipped offshore to the rig3️⃣ Maintained a safe working environment by performing routine hazard hunts (5S) around the Completions Workshop and complying with safety regulations -
Technician (Intern)Adekass Technical Services Limited Dec 2016 - Mar 2017Ibadan, Oyo State, Nigeria1️⃣ Involved in the service, repair, and maintenance of industrial generator sets; specialising in Caterpillar, Cummins and Perkins power generating sets2️⃣ Collaborated with technicians, operators, and outside vendors to procure and ensure the safe delivery of industrial generator sets to clients across Nigeria
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Engineering InternNigeria Automobile Technicians Association, Old Airport Unit, Samonda Dec 2015 - Feb 2016Samonda, Ibadan, Oyo State, Nigeria1️⃣ Involved in the routine servicing of vehicles & handling of tools and equipment2️⃣ Repaired shock absorbers, replaced brake pads, replaced top gasket in engines, etc3️⃣ Gained experience and knowledge of the engineering behind automobiles
David Adeyemo, Csm®, Cspo® Education Details
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Master Of Business Administration - Mba
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Master Of Business Administration - Mba (Exchange Programme) -
Wbs Mba International Elective Module: Design Thinking & Service Design -
Mechanical Engineering
Frequently Asked Questions about David Adeyemo, Csm®, Cspo®
What company does David Adeyemo, Csm®, Cspo® work for?
David Adeyemo, Csm®, Cspo® works for Boots Uk
What is David Adeyemo, Csm®, Cspo®'s role at the current company?
David Adeyemo, Csm®, Cspo®'s current role is SEO Manager, Boots.ie.
What schools did David Adeyemo, Csm®, Cspo® attend?
David Adeyemo, Csm®, Cspo® attended University Of Warwick - Warwick Business School, School Of Management At Fudan University, Aalto University Executive Education And Professional Development, University Of Ibadan.
Who are David Adeyemo, Csm®, Cspo®'s colleagues?
David Adeyemo, Csm®, Cspo®'s colleagues are Lisa Culley, Frances Hughes, Joanne Holden, Jennifer Kelly, Tharin Ahmed, Sharaya Farisha, Steve Manton.
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