Drafted and authored a book with comprehensive yet approachable content on HTML and CSS development for beginners in conjunction with an Editor and Researcher while under contract with the publishing company. Developed step-by-step instructional exercises that included creative assets and crafted a companion curriculum of guided learning for an online distance learning component.

Functions as a high-powered technical resource who helps Adobe’s largest clients navigate their operational needs across the Adobe Experience Cloud. Works diligently to build, develop + maintain 1-on-1 relationships with Adobe premiere-level clients.Proven communication skills that represents Adobe products best within the customer’s environment, driving discussions with a wide range of individuals from Developers to Management to Senior Leadership for both the customer and… Show more Functions as a high-powered technical resource who helps Adobe’s largest clients navigate their operational needs across the Adobe Experience Cloud. Works diligently to build, develop + maintain 1-on-1 relationships with Adobe premiere-level clients.Proven communication skills that represents Adobe products best within the customer’s environment, driving discussions with a wide range of individuals from Developers to Management to Senior Leadership for both the customer and within Adobe; on or about projects, standard methodologies and prioritization. Proficient strategic thinker who guides people, processes + technology changes to assist clients to realize the investment, efficiencies, advantages and innovation available within the Adobe Experience Cloud.Establishes business + operational understanding of environments for multiple clients across all industries and confidently serve as a primary technical go-to who is able to work through challenges, oversee day-to-day operational needs, field technical questions, both handle and anticipating customer issues, mitigate risk and influence partners all to create successful partnerships to realize best outcomes. Produce and deliver a set of technical services specifically designed to help clients maintain operational health while adopting new solutions and functionality to maximize their investments. Audit technical environments and analyze both technical + business requirements to provide key insights, actionable metrics, recommendations for improvement opportunities and supply standard practices for guidance to leadership. Engage with Director and VP-level Executives to translate business needs/requirements into technical, operational plans. Work interactively with Adobe Customer Success Management, Managed Services, Engineering, TechOps, Product Management, Support, Consulting and Sales to coordinate resource allocation and drive resolutions for clients.Collaborate with remote + international teams. Show less

Organized and directed the implementation, strategy, reporting and data analysis for Hi-Tech, Retail, Media and Travel Industry Clients.Industry-leading digital strategy + optimization drive; with a strong focus on innovation and development of new products.Advocated for and Integrated newly acquired technologies into client projects; ie. early adopter of the Adobe Dynamic Tag Management Solution and Adobe TagManager.Interviewed key stakeholders to clearly define… Show more Organized and directed the implementation, strategy, reporting and data analysis for Hi-Tech, Retail, Media and Travel Industry Clients.Industry-leading digital strategy + optimization drive; with a strong focus on innovation and development of new products.Advocated for and Integrated newly acquired technologies into client projects; ie. early adopter of the Adobe Dynamic Tag Management Solution and Adobe TagManager.Interviewed key stakeholders to clearly define technical and business requirements.Created custom dashboards of vital reports [both scheduled + ad-hoc] populated with analytics data to support and inform key business decisions by Senior Leadership.Full life-cycle project management; coordinating remotely with account management, sales, support and off-shore teams/third-party vendors.Lead both on-site and remote workshops to instruct and enable clients to utilize the Marketing Cloud most effectively.Performed gap analysis between the existing implementation and industry standards, best practices nad client-specific requirements.Assessed the effectiveness of multiple marketing channels and campaigns; make strategic and targeted recommendations based on a thorough analysis of all collected data.Executed detailed audits of the SiteCatalyst implementation; including validation of client-side tags, assessment of data quality and review of code [JavaScript] and settings to ensure a flawless implementation.Analyzed existing client processes via interviews, requirement gathering, diagramming workflows, etc. and made recommendations on how to move past implementation and reporting to allow full analysis of the data to identify actionable findings + determine the best course of action.Produced and delivered highly customized technical documentation to support SiteCatalyst implementation and validation.Integrated existing data with other third-party digital marketing tools [Kenshoo + DoubleClick + AppNexus etc.] Show less

Web Development: HTML, CSS, JavaScript and JQueryMobile & Responsive Web including Flexbox / GridBack-End, Server-side coding with PHP & MySQLWordpress.org: Custom Theme developmentClassic and Responsive HTML EmailInstruct students, monitor individual progress and provide guidance on projects.Provide professional, real-world context and to serve as an industry resource to students.Develop course materials/curriculum.

ADV850 Advanced Web Strategies for Design: most advanced senior level course required in the Advertising, Design and Graphic Arts curriculum.Instructed Graphic Design students on web development with a focus on PHP + MySQL + HTML + CSS + JavaScript + WordPress; conveying complex information via lectures and demonstrations to advance their technical skill set. Course based on theory, industry standards + best practices and emerging technologies; to enable better design work… Show more ADV850 Advanced Web Strategies for Design: most advanced senior level course required in the Advertising, Design and Graphic Arts curriculum.Instructed Graphic Design students on web development with a focus on PHP + MySQL + HTML + CSS + JavaScript + WordPress; conveying complex information via lectures and demonstrations to advance their technical skill set. Course based on theory, industry standards + best practices and emerging technologies; to enable better design work through a full working knowledge of web technologies and to facilitate the production of interactive and dynamic web content.Conducted regular and advanced technical and industry research - information used to develop lectures, demonstrations and course materials.Developed the curriculum, syllabus and course outline; created all project requirements, assignments and tests.Incorporated social media into the course; including technical writing assignments + content creation via regular blog posts, proper usage of twitter to build a base in the industry to share information and network.Delivered supplemental lectures and materials on digital strategy, web presence [digital brand management/identity], social media, web marketing, analytics and mobile. Show less

Administered all web initiatives for the Public Affairs Division of the Stern School of Business and worked regularly with the CTO + CMO.