As a strategic growth leader with over 15 years of experience, I specialize in building customer-centric brand strategies that drive meaningful connections and measurable results. With a proven track record in integrated marketing, wellness, and product innovation, my work is fueled by a passion for empowering individuals and communities to thrive.Highlights of my career include leading multi-channel campaigns that garnered 1.3 billion impressions for Danone's "Next Milk" on Day 1, scaling wellness-focused communities to over 10,000 members, and driving $10M in sales lift to date. Through collaboration, data-driven insights, and creative vision, I’ve consistently delivered campaigns that resonate, engage, and convert.Currently, as Founder of We The Aunties, I’m spearheading national wellness initiatives that embrace holistic health and empowerment, achieving over 200% growth in engagement. I’ve also partnered with industry leaders like SiriusXM, WPP, and Gannett to craft innovative brand experiences that shape consumer behavior, integrate product marketing, and elevate brand performance.My leadership style is rooted in collaboration and inclusion, ensuring cross-functional alignment while fostering a culture of growth and innovation. Whether developing transformative brand narratives, refining customer journeys, or executing 360 campaigns leveraging AI integrations, I remain committed to helping brands and people grow into their full potential.As the Founder of We The Aunties and a Wellness Industry/Lean-Start-Up MBA Candidate 2025, I lead a wellness collaborative that supports under-represented menopausal women through well-being program development, workshops, and culturally resonant resources. The mission? To reclaim dignity in menopause by advocating for health equity and creating joy-centered experiences that dismantle stigma and foster empowerment. Let’s connect if you’re ready to transform your brand into a catalyst for growth and wellness.