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David Farmer is the Founder and CEO of intice, Inc., a technology company in the automotive industry.An entrepreneur and pioneer at heart, David has a passion for the automotive industry, technology and marketing and has more than 20 years direct experience in automotive retail. David opened his first business at age 23, an independent used car dealership. He then moved on to run successful auto sales operations from large corporate owned franchise dealerships to private, open point start-ups, including a brand new Toyota dealership that sold in excess of 1,000 vehicles in its first 90 days of opening.In 1999, David created ePencil, his first technology product and the first automotive desking software system of it’s type. Desking tools modeled on David’s software are now a universal standard for nearly every car dealership in the world.David founded intice in 2011 and serves as it’s CEO. Bootstrapping this company, David has grown intice from an idea into a successful and profitable company.
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AuthorBecoming A #DigitalretailerTampa, Fl, Us
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Intice®Tampa, Fl, Us -
Founder & CeoIntice® 2011 - PresentWesley Chapel, Florida, UsDedicated to helping Auto Dealers Increase efficiencies in there online and offline sales processes. Founded in 2011 intice® is a Technology Solutions Provider for Automotive Dealers. intice® provides a full suite of lead conversion and digital retailing tools, including the Maker Suite of solutions; Leadmaker, Trademaker, Loanmaker and Dealmaker® a Digital Retailing Application for customers, who demand more control and transparency in the buying process and who are looking to reduce the amount of time needed inside a dealership for their car purchase.Shopper Express® is an expedited sales process developed by intice® and supported by the Maker Suite of technology products. Custom Visa Test Drive ProgramTrade Evaluation SystemDeal Configuration ToolsIncentive and rebate configuration Online, Customer Facing F&I Product MenuModernized Credit ApplicationSoft Credit Pull - payoff and credit tools -
National Director Of Sales & MarketingTitan Dealer Solutions Aug 2008 - Jul 2012Titan Dealer Solutions is a Full Service F&I Solutions Provider, our core product is LIFETIME WARRANTY. Our Lifetime Warranty is the only Compliant, National New & Used Vehicle Lifetime Warranty in the industry. -
General Sales ManagerAutonation Aug 1996 - Mar 2008Ft. Lauderdale, Fl, UsNew Car Manager / General Sales ManagerAutoWay ToyotaFeb 2002 – Jun 2005-7.02% growth in dealership net profit 2004 vs. 2003-6.16% growth in dealership net profit 2003 vs. 2002-Dealership earned Toyota’s coveted President’s Award and Board of Governor’s Award 2002 through -2004 for sales volume and customer satisfactionYTD 2004 Results:-3,342 new vehicles sold at a PVR of $761.00 (25.2% increase in new vehicle gross over 2003)-1,833 used vehicles Sold at a PVR of $1,493.00 (3.9% increase in used vehicle gross over 2003)-40.3% increase in F&I PVR (Combined ’02, ’03, ’04 PVR vs. Combined ’99, ’00, ’01 PVR)-New Car Manager: Co-Managed New Vehicle Department-Southeast Toyota Sales Manager PROS Award / Toyota Sales Manger Excellence AwardNew Car Manager / General Sales ManagerAutoWay HondaOct 2000 – Feb 2002-Managed and trained sales staff of 20 salespeople-Exceeded Honda regional and AutoNation sales objectives-Implemented processes which increased CSI from bottom of zone to top 10% in CountrySalesperson / BDC Manager / Used Car ManagerAutoWay ToyotaAug 1996 - September 2000-Used Car Manager: Co-Managed Used Vehicle Department-BDC Manager: Developed BDC from ground up, assisted with sales of more than 120 units a month-Salesperson: Sold new and used vehicles, avg. 20+ units/mo.-Earned Southeast Toyota PROS Award for sales volume as well as customer satisfactions scoresGeneral Sales MangerCoastal CadillacDec 2007 – Mar 2008-Finished 2007 with Year over Year increase in overall sales and market share-Ranked in the top 10 in CSI in Cadillac Region-Ranked in top 25 C.P.0. Sales in the CountryUsed Car ManagerAutoWay HondaAug 2007 – Dec 2008-Increased used vehicle volume from an average of 52 to avg. of 78-Set used vehicle monthly store record of 100 used vehicles delivered-Set used vehicle daily store record of 17 used vehicles delivered-Implemented eBay and Craig’s List Used Vehicle sales-Reduced wholesale loss over 50% -
General Sales ManagerWesley Chapel Toyota Jun 2006 - Jun 2007•Successfully opened a new Toyota point in major metro market with a dedication to training, built a strong sales team including 36 Retail floor associates.-Only Toyota dealership with 100% of sales staff Toyota certified on opening date-$974.00 front-end YTD new vehicle PVR (no D.H. fee)-$1,571.00 front-end YTD used vehicle PVR (no D.H. fee)1 Finance Director and 4 Finance Managers-$856.00 Finance PVR YTD-1.41 product index YTD-71% finance penetration YTD-63% of income generated by product sales YTD7 person Business Development Center including 1 Director handling the following:-Internet leads (of up to 586 per month) 10.2% Closing Ratio-Incoming sales calls (handling up to 417/month)-Unsold showroom traffic follow up-C.S.I. Sales follow up-Developed and trained a progressive sales process:-Transparency with purchase figures – Utilized fully disclosed purchase options worksheet-Rotation system for floor associates to maintain accountability and floor control (24.55% closing ratio)-Utilized specific techniques and word tracks to be customer focused and move customer closer to a saleDelivered an average of 234 new units per month-156% of dealership’s planning potential-Achieved 106% of SET cumulative monthly objectives with a high of 136% in December 2006 (311 new retail units reported)-YTD 2007 Toyota Market Effectiveness of 114%-Top 20% in sales volume nationally- Ranked 234th YTD March 2007 out of all Toyota dealers-Growing Used Car Department / Upward trending used car volume with a high month of 87 retail units-Implemented a 60 day used vehicle aging policy-Daily trade walk to ensure inventory awareness and a 5 day reconditioning cycle-Bucket process to ensure all vehicles priced accordingly, merchandised properly and to manage aging-Delivered High Customer Satisfaction Scores-Exceeded Toyota’s green light standards in all areas SSI, SPSI, VDQ and FSI
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Dealer Operations ManagerGrant Cardone / The Cardone Group Jun 2005 - May 2006•Designed and authored “ePencil” Desking Software, a sales Desking software program integrated with many DMS’s to create a transparent and consistent process to quickly deliver purchase options to customers-Integrated software into “The Cardone Sales Process”-Utilizing software as a “Safety Net” to ensure accountability of dealership’s personnel to The Cardone Group’s “Information Based Selling Process”-Implemented and installed “ePencil” software into automobile dealerships-Communicated with executive management at the dealership level to ensure that the Software was properly installed at the dealership.-Developed and maintained relationships with data and solution provider companies-Ensured timely completion of dealership requirements-Scheduled installations with dealership personnel , training field staff as well as tech support staff-Managed Tech Support Staff of 6 and Co-Managed Field Training Staff-Held daily status report meetings-Delegated service tickets to support staff-Held tech support personnel accountable for assigned tasks-Assisted with trouble shooting and problem resolution with field staff
David Farmer Skills
David Farmer Education Details
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#Digitalretailer University -
University Of North DakotaBusiness Administration
Frequently Asked Questions about David Farmer
What company does David Farmer work for?
David Farmer works for Becoming A #digitalretailer
What is David Farmer's role at the current company?
David Farmer's current role is Author.
What is David Farmer's email address?
David Farmer's email address is 2f****@****gte.com
What is David Farmer's direct phone number?
David Farmer's direct phone number is (855) 747*****
What schools did David Farmer attend?
David Farmer attended #digitalretailer University, University Of North Dakota.
What are some of David Farmer's interests?
David Farmer has interest in Football, Collecting Antiques, Exercise, Software Design, Nascar, Home Improvement, Reading, Sports, The Arts, Hockey.
What skills is David Farmer known for?
David Farmer has skills like Sales Process, Automotive, Profit, Customer Satisfaction, Lead Generation, Sales Management, Automobile, Sales, Selling, New Business Development, E Commerce, Seo.
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