David A. Francoeur Email and Phone Number
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Transformative C-level executive with history of taking companies to industry leadership. Builds dominant brands, forms world-class teams, extracts the hidden value in underperforming businesses, and leads companies to market primacy and media-recognized growth at startups, turnarounds, and Fortune 50s. P&L experience up to $100M.Visionary strategist repeatedly sought out to define vision and growth roadmap. Product and business innovator who identifies new opportunities in international markets, builds global sales and marketing infrastructures, and creates open-minded, dedicated teams committed to achieving top-level revenue success.Turnaround expert who excels at fixing problems and transforming organizations. Implements comprehensive process optimizations and departmental restructurings to optimize cost structures and margins. Experience managing multimillion-dollar budgets and customizing aggressive vertical and geographic market penetration programs.Career Highlights► Growth: Led FLIR Systems to dramatic growth and CNBC's "Top 10 Performer of the Decade" award; took Genscape from mid-tier unknown brand to undisputed "Vanguard of Their Industry" as featured on front page of Wall Street Journal.► Transformation: Turned around money-losing electronics manufacturer, transforming $23M per year loss to $230M in annual sales and leadership within its S&P 500 industry category.► Problem Solving: Scaled medical device business across global markets while resolving FDA medical device recall and multiple technical problems to make company segment leader and drive sales from $3M to $6.5M in 3 years.► Innovation: Created world's first weekly aerial thermal imaging process to compute weekly crude oil inventories as best future oil price indicator, adding major new $30M per year revenue stream.ExpertiseGlobal Operations • Strategic Planning • Opportunity Identification • Business Transformation • Product InnovationSales & Marketing • Market Penetration • Financial Management • Process Optimization • Performance MetricsStrategic Partnerships • Talent Development • Recruiting / Mentoring / Coaching • Regulatory Compliance
Appscale Systems, Inc.
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Chief Operating OfficerAppscale Systems, Inc. 2019 - PresentSanta Barbara, California, UsDrive opportunities to grow revenue, reorganize the leadership team, and develop a new strategic plan. Built and oversee sales and marketing function, develop pipelines, and penetrate accounts at the C-level. Design methods to improve product presentation and customer engagement by better demonstrating proof of concept, identifying success metrics, and delivering value post sale. Partner with CEO to refine and implement the strategic plan while ensuring that the budget, staff, and priorities remain aligned with overall business goals.• Recruited by the CEO of this venture-funded cloud infrastructure software startup to raise capital while developing the capability to secure and scale commercial partnerships• Defined and created the proposal used to pitch and contractually obtain a strategic commercial partnership with Markley Group, the largest data center in New England. In addition to leveraging complementary offerings, the relationship also resulted in $500K in second round capital • Led the company’s entrée into the cryptocurrency market and the landing of two new accounts by demonstrating the company’s capability to outperform major cloud storage providers (including Amazon Web Services) to improve data security, reduce costs, and ensure compliance with regional regulators• Identified and presented several operational cost cutting moves that included shutting down a West Coast operation, which was projected to save ~$200K in staffing and rental expenses• Accelerated personal understanding of the technical needs of each target market, thereby providing direction and mentorship to lead generation, presales, negotiations, implementation, and customer success functions
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Managing Director & Chief Marketing OfficerGenscape - Now Part Of Wood Mackenzie 2011 - 2018Liverpool Street, England, GbPartnered closely with CEO to drive restructuring of SaaS based market intelligence and financial data provider. Developed and delivered upon vision for new product development and marketing. Sought out transformative and innovative partners to enhance brand development. Directed operations to ensure efficiency, quality, service, and cost-effective management of resources. Reviewed and recommended operational policy changes to the CEO and Board of Directors. Supported recruiting and professional development to build a highly effective, technically proficient team. Directly led staff of 50 employees.• Recruited by the CEO, a former colleague, to co-lead restructuring of the entire organization. Conceptualized and implemented sales, product, operations, IT, and marketing programs that catalyzed revenue growth from $15M to $85M in 5 years• Grew the cross functional team from 350 to ~1K employees and revenue from $30M to $80M+• Executed largest strategic partner signing in company history, Bloomberg Financial, which generated $18M deal over 5 years while producing $5M per year in free favorable major media attention• Created a new $30M revenue stream by commercializing an innovative use of NASA satellite data to measure annual US corn crop and infrared camera technology for aerial thermal measurement of crude oil inventories• Mentored the CTO, a technical mastermind, to strategically launch the most sophisticated SaaS-based technology platform that existed on the market and transform Genscape from unknown brand to undisputed “Vanguard of Their Industry,” as cited on the front-page of the Wall Street Journal• Renegotiated all vendor purchasing contracts for the company's core technology hardware platforms, saving over $1M and locking in faster and higher quality acquisition of critical technology assets• Recruited as subject matter expert on innovative technology deployments to speak at national industry conventions. -
Director Of Global MarketingFlir Systems, Inc. 2005 - 2010Wilsonville, Or, UsManaged 35 employees and drove significant turnaround of $6.4B organization with declining revenue. Formulated and executed comprehensive external communications/marketing, branding, and development strategies to drive revenue growth and ensure consistency throughout the organization. Led multiple restructurings and addressed business, human resources, and talent challenges. Ensured the continued development and management of a professional and efficient organization.• Attained President Award for Customer Innovation and earned CNBC’s “Top 10 Performer of Decade” award for positioning company as a segment leader• Conceived and implemented green building launch strategy featured on This Old House and The Today Show, adding $17M in revenue • Defined and executed a new mass customization operating model, transformed marketing and sales model, and successfully penetrated 30 new market vertical opportunities• Successfully lobbied Congress to change Environmental Protection Agency (EPA) regulations to open pipeline leak detection market, generating $100M+ in revenue over 5 years; obtained feature coverage on ABC News, 60 Minutes, and various other media channels -
Director Of MarketingFlir Systems, Inc. 2001 - 2005Wilsonville, Or, UsHired by company leadership to transform an infrared cameras and thermal imaging equipment organization with $23M in annual losses to earning $230M annually over the next 10 years.
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Director Of Business DevelopmentZefer Oct 1999 - Apr 2001UsDefined and executed innovative business acquisition model that consistently beat McKinsey and Boston Consulting Group, driving capture $100M in new revenue in 18 months, and making Zefer fastest growing company in Massachusetts.● Developed strategic plan winning recognition as Harvard Business School's Business Plan of the Year, and top placement in prestigious Gartner Group's Magic Quadrant ranking of digital strategy consulting firms. -
Senior Marketing ManagerContext Integration Nov 1998 - Nov 1999Managed marketing and public relations functions. Implemented company's first digital strategy, built industry-leading brand, and drove strong sales growth. Featured in Fast Company magazine. -
Sales RepresentativeAt&T Mar 1995 - Sep 1996Dallas, Tx, Us -
Product ManagerW. R. Grace Jun 1990 - Jan 1995Columbia, Maryland, UsSuccessfully resolved Class 1 FDA complaint that required solving multiple technical product and manufacturing problems and took medical device portfolio into new international markets. -
Inside SalesColombo May 1989 - Jun 1990
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Marketing Specialist, CopywriterIngalls, Quinn & Johnson Jun 1988 - Apr 1989
David A. Francoeur Skills
David A. Francoeur Education Details
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Marquette UniversityBusiness Administration -
Northwestern University - Kellogg School Of ManagementThe Art Of Venturing In Corporate & Independent Settings
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Ealing CollegeInternational Economics & Marketing
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University Of CambridgeLeadership Development Program
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Northwestern University - Kellogg School Of ManagementGeneral
Frequently Asked Questions about David A. Francoeur
What company does David A. Francoeur work for?
David A. Francoeur works for Appscale Systems, Inc.
What is David A. Francoeur's role at the current company?
David A. Francoeur's current role is C-Level Executive ► Growth-driving Operations & Business Development Leadership.
What is David A. Francoeur's email address?
David A. Francoeur's email address is df****@****zon.com
What is David A. Francoeur's direct phone number?
David A. Francoeur's direct phone number is +161785*****
What schools did David A. Francoeur attend?
David A. Francoeur attended Marquette University, Northwestern University - Kellogg School Of Management, Ealing College, University Of Cambridge, Northwestern University - Kellogg School Of Management.
What skills is David A. Francoeur known for?
David A. Francoeur has skills like Business Development, Marketing, Sales, Research, Branding, Enterprise Software, Operations Management, Change Management, Customer Relationship Management, Competitive Analysis, Strategic Partnerships, Negotiation.
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