David Frees Email & Phone Number

Grand Rapids, Mi, Us

Greater Grand Rapids, Michigan Area

Responsible for all digital publishing efforts including the development of online courses (in video, audio, and print formats), eBooks, and Book Apps. • Write and teach course content (Apologetics, Biblical Studies, Theology, Philosophy)• Managed contract negotiations for content development. • Implemented onboarding and retention strategies for online subscription services. • Focused branding and content marketing strategies through marketing personas and customer journey mapping. • Increased Online Engagement. Increased site engagement from 15k visits/month (2016) to 90k visits/month (2022). • Increased Online Subscriptions. Increased subscriptions resulting in an average yearly revenue increase of 20-25%.• Develop eBooks and Book apps for distribution through Amazon, B&N, and Apple.Responsible for annual budget; approx. $2 million. • Met and exceeded revenue expectations while keeping expenses below expectations. • Researched innovative digital publishing opportunities to improve ROI by 48% over the last 3 yearsResponsible for three teams, with budget responsibilities: Online Learning, Digital Publishing, Digital Asset Management.• Cross-platform approach built in long-term flexibility and synergies.• Implemented digital asset management system to repurpose content and develop new products. • Enhanced daily workflow of content and marketing teams by developing functional taxonomy of digital content and asset classification. Work with internal and external spiritual formation strategies of Our Daily Bread Ministries for employees and outside members through the development of learning paths and teaching.

Grand Rapids, Michigan, United States

Create products that stand-out in the crowded world of tabletop/roleplaying games.• Produce and release 3-4 game products annually. • Responsible for content creation, editing, design, and coding.• Oversee digital and print distribution strategies. • Acquire authors/artists and manage contracts

Greater Grand Rapids, Michigan Area

Responsible for the acquisition and development of reference, trade, and academic titles. • Met, solicited, signed academic, reference, and textbook authors to deepen Zondervan offerings. • Managed portfolio of over fifty editorial projects to meet development milestones, publishing deadlines, and budget requirements.• Repurposed existing content into new formats to increase revenue and minimize production costs. • Increased reader interaction through visual editing that incorporated photos, 3D reconstructions, maps, charts, sidebars, timelines, and other visual features• Deepened impact of digital textbook products with enhanced digital features such as audio, video, and animation.

Greater Grand Rapids, Michigan Area

Duties included the review of manuscript submissions and developmental editing projects for various publishing companies, and working with individual authors in the development of manuscript proposals.

Th.M., Historical Theology

M.Div., Biblical Studies

B.S., Mathematics & Geoscience