Sole responsibility for all Revenue Operations functions. Sales, Marketing, Customer Engineering, and Enablement. Technology, Process Management, Deal Desk, Strategic Reporting and Analytics.• Own Go-To-Market Systems (CRM, Marketing Automation, Customer Intelligence, Conversational Marketing, Conversational Intelligence, Prospecting, Data Management, and Business Analytics). Ensuring they are organized and curated to meet business needs. Maintain the systems to be trusted sources of truth. Work with the sales team to curate all sales orders for delivery. Liaison with legal teams to drive new sales orders. Create, maintain , and report on all commission plans / earnings. • Develop, support, and iterate all Go-To-Market motions, processes, and policies. Work with sales leadership to ensure adoption across the teams. Recommend strategic changes, and the opportunities present themselves.

Oversee the tool chain and processes for Sales and Marketing. Implemented lead scoring and sourcing best practices. Collaborated with Demand Generation teams to deliver high quality MQLs and build look a like programs based on funnel contribution. Redefined the top of the funnel motion, moved into double funnel attribution models. • Work with the revenue teams on deal funnel reporting, and maintained a healthy database to report form. Worked with the leadership team to reinvent the MarTech stack we used, to be modernized for hyper growth. • Prepared the framework for vendor analysis and tool evaluations. Negotiated multi year deals with various technology vendors with built in scaling programs. • Reinvented the sales territory, lead and account assignment process. Worked with the SDR/BDR teams to increase efficiencies; removing 2 hours per week spent in manual process, into Salesforce automatons. . Provided leadership insights to bottlenecks in the process, along with solutions on how to relieve and prevent them.

Oversee the tool chain and processes for Sales/Marketing. Implemented SDR and AE best practices for activity and funnel tracking. Collaborate and lead cross functional teams across every layer of the organization to develop end to end processes for Order to Cash. Responsible for reporting across both Sales/Marketing, ensuring accuracy of reports as well as helping coach team members on data quality. • Implemented new goal structure for various systems. Helped Marketing achieve 300%+ lead generation by supplying analysis that allowed the company to invest what was attributing to pipeline growth. Supported the advancement of the ABM strategy,• Integrated several systems, including a data platform into SFDC for many use cases including advanced lead routing. Other systems include Marketing Automation, Conversational Marketing, Learning Management, Analytics and more.

• Help define and implement department processes and operational best practices to include the vision, strategy, tactics and execution.• Manage, motivate and influence a team of leaders, communicating a clear vision of the program’s objectives and motivating the team to achieve them.• Establish and maintain a tight working partnership with the Sales organization.• Help define and manage the workflow for the department, working closely with vendors, sales, and internal departments.o Analyze risks, establish contingency plan and identify trigger events for initiating action and mitigating complications.• Produce and maintain appropriate project documentation and processes for all initiatives managed by the department.• Manage vendor evaluation and management efforts, including but not limited to vendor capabilities assessment, contract negotiations and ongoing vendor review efforts.• Help establish processes that track key departmental KPI’s related to program, process and product delivery as defined in conjunction with business owners and stakeholders.• Manage team to defined turnaround and error SLAs.• Determine performance objectives/metrics at the individual level, define tools to measure progress and ensure consistent achievement of business objectives. Proactively advises leaders on status of operations.• Manage cost centers and maximize the use of funds and personnel to align with company objectives and goals. • Exercise sound judgment within broadly defined practices and policies and will regularly interact with all levels of management, staff, other organizations within the company, and customers. • Provide consistent leadership and management to an organization that mirrors the adopted mission and core values of the company. o Structure, guide, grow and train the team for ongoing scalability, experience growth and career patho Prioritize and direct team projects, responsibilities and functions in order to maximize efficiency.

Build a high performing, cross functional team responsible for all new account implementations and support of existing accounts for SEM and SEO products. The work disciples of these teams include:• Search, display and remarking campaign operations. • Technical operations to support in house proprietary tools both internal and customer facing. • After hours dealer support, rotating on call service. • SEO Content generation, and website optimizations. • Operational Creative team to for both template and custom, display ads, sliders, landing pages, micro-sites, and other digital marketing efforts as needed.• Compliance and Quality Control for all SEM / SEO products.Work with department managers on recruiting, interviewing hiring, performance managing, process development, career planning, professional goal setting and personal development. Work with the senior leadership team on capacity planning, organizational development, talent management and business intelligence.Report to leadership weekly and monthly performance (+/- SLA times, volume, production etc…) on all operations.

Built the technical operations team. Develop and implement processes for day to day operations. Responsible for training, development, and performance management of the technical operations specialists.Managed the incoming ticket queue, assigned them out to each specialists. Monitor volume and production daily.Built and maintained the CRM the business used (SugarCRM). Work with other leaders and users to make changes and adjustments based on the business need. Help install good reporting and visibility into the business performance.Integrate with ATG / Cox Automotive via their acquisition of Haystak. Work with various project leaders in many types of capacities to get align our businesses.Support the business from an IT perspective: Ordered, maintained, and provisioned all new hardware and software. Computers, Monitors, Phones, Licenses, etc… Setup new user workstations, cultivating a good new user on-boarding experience. Troubleshoot standard IT issues Work with IT vendors such as VoIP, Internet, software and hardware companies.

Responsibilities: analyze, troubleshoot, and resolve all technical cases for our product sets. • Set up all conversion tracking for agency campaigns• Use HTML/CSS to place codes onto client websites• Link our proprietary systems with other vendor systems to monitor client performance • Prepare dynamic campaigns one by one for each customer by working within their inventory providers and website companies• Work with other Cox Automotive Business Units to facilitate integrations• Must complete tasks based on SLA set forth by department• Work within the CRM to keep all cases well documented and up to date with all the details of that case• Work with the Account Management team to collaborate on troubleshooting and strategy needs through (including but not limited to) Face to Face, Email, Phone, Instant Message, or CRM)• Follow-up on daily responsibilities and all outstanding items from the previous day, including but not limited to: email, phone calls, tickets, Instant Messaging and tasks in the CRM• Troubleshoot issues as opened by the account management team, reproduce their issue in production or test environments, and work to resolve the issues• Work with other 3rd party vendors for various reasons but all related to the technical installation of conversion tracking and inventory management• Report all issues to the direct supervisor and any delays preventing timely completion of tasks prior to leaving each day• Participate in 1:1 meetings with direct supervisor, scheduled or not• Participate in team meetings, bringing individual feedback back for the teamHelp with all other tasks assigned

Supported clients on the use of mobile timekeeping software and hardware. Software included SQL, C#, Silverlight, IIS, and Server 2008 R2 support. Had to integrate the software with an accounting and/or payroll software. Worked with the clients to insure all moving parts were installed correctly, and maintain a relationship with clients and vendors.On occasion acted as a clients IT staff, supporting their Exchange, Active Directory, and Terminal server(s).Hardware included PDA and WAP Phones, Smartphones, Barcode readers, Biometric readers (Including Retinal scanners), and RFID readers. Used these devices in conjunction with additional hardware (door locks, gate motors and others) to provide clients with a full solution. Travel was required as many solutions needed to be handled hands on. No two situations were the same, every problem was unique.

Ran the web department local company with more than 26 publications and 13 newspapers.Sold, designed, managed and reported on all online ads.Implemented local xtra-net. Designed, and managed all content both internal and external.Worked with vertical companies to integrate a classified vertical and a real estate vertical.PropertiesInSWFL.com and LeeCountyShopper.com.

Team building : From the group up, rose a strong sales foundation for the company. I was in charge of being the first sales person, first sales manager and first general sales manager. That included making all scripts, policies, procedures, goals, incentives, internal programs, hiring decisions, metric tracking, report building, team designing, budgeting, forecasting, and development. This included several months (16) of 1000% revenue increases (Month of Month).

Worked with customers to facilitate the most engaging and relaxing car buying experience I could. Worked with Sales Managers to build internet sales and establish a department. Sold the first Magnum SRT 8 available to John Hennessey (Hennessey Performance) through eBay. (That store's first ever eBay transaction)