FST Innovation is an international ‘’Fire Safety’’ design engineering and innovation company. We work with government, manufacturers, distributors, installation contractors, building owners, insurers, and certification bodies, improving existing products and developing new ones that make a difference!

▶ Served as liaison with third party marketing partners to maximize return on trade show events and initiatives. ▶ Managed both domestic and international customer service; trained associates to be more proactive and become more aware of nuances in different markets, increasing their product and technical knowledge while boosting response times by 25%.▶ Established new marketing budget protocols, decreasing marketing spend by 40% with key focus on major product advancements while growing new product sales by $1 million.▶ Inherited a global business model facing increased competition and price volatility; focused growth on most profitable regions, increasing sales by 50% over two years.▶ Reversed several distribution areas with negative ROI; overhauled trading terms and distribution partners, recovering lost sales and increasing margin by 20% with greater market penetration within 12 months.

▶ Oversaw transition of subsidiary company to national distribution partner; orchestrated shutdown of Australasian Operations Center, eliminating $500,000 in costs while retaining market share and $1 million in sales.

▶ Inherited distribution model facing three-year gradual decline; established Australasian Distribution Center resulting in 400% business growth, $3 million in sales, and 50% market share in core distribution area over four years.

▶ Managed the independent distribution of Central Sprinkler Co., Spraysafe Automatic Sprinklers, and Globe Fire Sprinkler Corp. products for the Australian/ New Zealand market.