David Hackett Email & Phone Number

Jersey City, NJ, US

Jersey City, NJ, US

Jersey City, NJ, US

Amsterdam, NL

• Brand Activation Manager for Local Brands, including Coors Light, Fosters, Murphy's and Beamish.Key roles and responsibilities included:
• Developing, executing and implementing Trade Marketing BTL programmes
• Leading a Social Media Management tool as a new initiative within the Heineken Ireland organization
• Developing and ensuring delivery of best in class BTL activation programme material & activation support tools including; POS material, Trade communications, sales tools, sales presenters and ensuring that all BTL.
• Managing relationships where appropriate with BTL agencies, and key internal stakeholders including brand marketing, logistics, finance and sales in all activation program design, execution, communication, and.

Paris, Ile-de-France, FR

• Worked on Chivas Regal, China’s number one blended Scotch whisky by volume, and The Glenlivet, a leading single malt brand.Key roles and responsibilities included:
• Managing the planning, development and implementation of Chivas Regal and The Glenlivet On-Trade programs
• Development of all On -Trade POSM for Chivas x NBA - a brand collaboration
• Project Lead for a China cocktail expansion initiative, developing strategies for the success of Whisky brands, and working closely with BA’s and Sales to ensure our targets are met.
• Supporting the AD Activation to develop the Premium Channel On-Trade Activation plan as a key part of the Brand Plan Process. development process.
• Developing brand activation briefs and delivering creative solutions

Paris, Ile-de-France, FR

• Key roles and responsibilities included:
• Assisting Marketing Manager in creating the FY17 Brand Plan for Jameson and creating a clear strategy and budget plan for the next fiscal year
• Managing the six figure Jameson annual budget
• Manage and mentor two Jameson Brand Ambassadors in Shanghai and Beijing
• Parallel Import Tackling Project - Key Jameson contact for all brand activity and outlet sales monitoring
• Beijing Amplification - Lead Year 2 attack plan for Beijing, supervise Beijing Jameson Ambassador to drive outlet penetration, conversion and sales. Drive internal share of mind.

Paris, Ile-de-France, FR

• Key roles and responsibilities included:
• Lead ambassador on the ground in Shanghai with 70% field and 30% office split
• Led the "Jameson Bartender Club" bartender advocacy programme, bringing novice and key influence bartenders together once every two months for a unique Jameson party experience, at a different bar every time
• Created and implemented "The Jameson Social Club" consumer mentoring programme where I met with a new group of target consumers every week at a location of their choice, and gave a face to face Jameson tasting and.
• Conducted over 200 Jameson mentorings and tasting sessions and consumer events
• Established and managed over 300 events in market, managing the budget, execution and timeline of on trade events, along with logistics and event media and promotion.

Master'S Degree (Mbs), Food Marketing, Grade 2:1

Bachelor Of Commerce (B.Com.), Chinese Studies, Grade 1H

Bachelor Of Commerce And Chinese Studies, Chinese Studies