- Lead the National sales team comprised of Account Executive and BDR's.- Develop, collaborate and implement over arching sales strategies for the Company- Collaborate on QA strategy for the Sales Team and implement training based on data- Provide ongoing individualized coaching, pipeline analysis and strategy directly from QA- Create new teams in new markets to increase efficacy and efficiency of the sales process- Drive company wide results by working closely with Revenue Ops to measure data- Grow the company through acquiring new talent to drive Revenue

- Develop, implement and lead the Western Canadian Sales Team- Provide ongoing support and coaching for the Sales Team nationwide - Collaborate and execute plans to grow in new markets

• Develop and execute strategic and tactical plans to grow SSG’s products in a new market.• Cold call and act on incoming leads from SSG’s online platforms and customer service team.• Manage and maintain business within a territory.• Awarded the Presidents Award for “Rookie of the Year” for top sales amongst Reps in their first year. (7 months)• Achieved 112% of 2021 yearly sales goal in only 7 months. (June to December)• Led the company in 2021 signing 30% more new accounts than all 54 reps nationwide.• Achieved 135% of 2022 yearly sales goal and 243% increase YOY.• Led the company in new account acquisition for 2022 by a 75% margin.• Awarded the Presidents Award in 2022 for the “Most Improved Sales” achieving 243% YOY.

• Manage the BC Territory to achieve sales targets, grow the territory and increase profitability. o Perform margin management activities to ensure profitable growth.• Recruit, interview and hire sales staff; coach team to success and train on consultative sales techniques, product knowledge, overcoming objectives, and policies and procedures. o Create and execute sales strategies and tactics for the team in collaboration with the General Manager.• Use the sales technology stack (CRM, quoting tools) to effectively manage team tasks and manage the sales pipeline.• Establish and maintain close personal contact with top echelon customers and prospects.• Liaise with Sales Operations to select appropriate RFPs and prepare responses.• Assist in the development and execution of annual business plans and budgets/targets.

• Launched a successful fitness business that was profitable within a year; developed and executed business plans, proposals, and innovative sales processes.• Recruited, hired and trained 14 staff; built an all-inclusive culture focussed on a community where staff and members thrived.• Managed daily operations; oversaw all administrative tasks; produced an operations manual, policy and procedures; and a step by step sales process.• Created and executed a strategic marketing plan; sales, coaching, and client relations. • Increased sales by 20% year over year; generated sales by building a strong network through cold calls, referrals and networking.• Introduced new services, products and solutions; identified additional viable options for new and existing sales opportunities.o Developed a retail outlet in the gym; set up merchandising.o Sourced vendors, negotiated prices, and designed store layout.• Increased sales and memberships by organizing and attending major events, telephone prospecting, and face to face prospective client meetings.• Trained staff to deliver effective sales presentations, generate opportunities, and demonstrated techniques for the team to close sales and manage issues that arise. Managed all HR duties.• Determined membership quotas and goals necessary to meet company objectives; maximized efficiency and productivity through staffing, performance evaluations, training, and goal setting.• Reviewed market analyses to determine customer needs, establish pricing models, and develop sales strategies to accommodate the goals of the company.• Built and maintained strong relationships through excellence in customer service, honest and open communication, and resolving concerns with tact and diplomacy• Created and delivered 35+ per year, presentations, seminars, and promotional events.• Drove customer satisfaction by implementing in-house policies and procedures for customer care experience and communication.

• Planned and executed the annual Canada West Regional Event at the Richmond Olympic Oval, managing 50 staff, 300 volunteers, 800 athletes, and 10,000 spectators. Implemented operational plans; lodging, transport, food services, ticketing, vendors, build-out, and takedown.• Executed the Masters/Teen Division at the Home Depot Center in LA, managing 50 staff, 600 volunteers, 400 athletes, and 20,000 spectators. Supervised scoring, judging, equipment, media, fan experience, a correspondent for ESPN and liaison between athletes and judges.

• Oversaw daily operations; managed staff and administrative tasks. • Increased sales by 110% over three years; generated sales by building a strong network through cold calls, referrals and networking and consistently exceeded sales targets.• Developed sales by attending events, telephone prospecting, and social media.• Trained staff in consultative sales techniques; demonstrated effective sales presentations, uncovered opportunities and identified issues.• Determined quotas and goals necessary to meet company objectives; maximized efficiency and productivity through staffing, performance evaluations, training, and goal setting.• Reviewed market analyses to determine customer needs and developed sales strategies to accommodate the goals of the company.• Identified additional viable vertical markets for new and existing products and identified new features necessary to penetrate those vertical markets.

• Served on the frontline in the community, building life skills, physical rehabilitation, counselling, crisis prevention and intervention, development and facilitation of therapeutic groups and working within a multi-disciplinary team of nurses, doctors, occupational therapists, and counsellors.