Building a Beverage Division from ground up and filling the new product pipeline for continued growth in CBD beverages.• Finalized product offering of James & James CBD seltzer and defined the go to market strategy.• Identified and on-boarded beverage distributors for launch in Colorado and Wyoming.• Developed all sales materials and launched brand successfully.• Recruited sales team as well as activation agency to drive distribution and velocity in key stores• Achieved 250+ points of distribution and hit all KPIs.

Pioneering a new taste sensation and brand in the latin Spirits category. Watch this space :)

PIN Business Network is a "Data as a Service" (DaaS) company that is leading the way in business solutions for both Enterprise Businesses and SMBs. We have proven to drive revenue across a diverse range of businesses and Industries, with a focus on the Automotive, Legal, Healthcare/ Fitness and Financial Services sectors. I lead the marketing, sales and account management teams at PIN.

Disrupting financial services to enable economic inclusion through mobile payments, blockchain and crypto currencies.

Values Based marketing consulting company.

Hand selected by the CEO Meg Whitman to lead and develop the internal communications capability for the corporation. Focused on driving employee engagement through strategic leader communications, the development of new innovative communication channels, employee events and driving a culture of conversations.• Built a high performing global Internal Communications team from 11 to 26 professionals.• Managed all Internal Communications for eBay Inc, eBay Marketplaces and PayPal.• Supported all Internal Communications from the CEO, CFO, and Business Unit Presidents.• Developed and deployed a new intranet site – iWeb 3.0 on SharePoint 2007.• Successfully secured eBay’s place on the Great Place to Work list - #68.• Executed all internal communications for our CEO transition in January 2008.• Delivered comprehensive HR communications on compensation, benefits and performance management.• Produced quarterly webcasts and managers calls for earnings results.

Relocated to Silicon Valley to lead the eBay Marketplaces International Marketing team. Mission was to harness the power of a global brand, lead global strategies on key marketing levers and share best practices across the globe.• Supported all International Marketing teams with the eBay marketing Playbook.• Led the Global Brand Council to deliver consistent brand architecture, positioning and deployment.• Started the Big 3 CMO forum – a marketing think tank harnessing the power of the US, UK and Germany.• Delivered international strategies, support and infrastructure for Paid Search, Natural Search, Affiliates and Partnerships to deliver scale and efficiencies in internet marketing.• Kicked off global eCRM and Retention Marketing as a key growth lever for eBay marketplaces.• Shared best practices around the globe through Marketing Colleges and Global Marketing Summits• Supported the China marketing team with integrated marketing programs in 2005.

Relocated to NY in recognition of Gatorade global expertise and ability to champion Gatorade growth agenda through PepsiCo. Key missions “Get Gatorade onto a Global agenda”, and develop “Pepsi Like” Programs.• Developed strategic and Annual Operating plans, calling for plus 20% top line and bottom line growth.• Pioneered market segmentation and program strategy across emerging and developing markets. Prioritized investment and launch markets for the next strategic plan horizon.• Secured full alignment behind global positioning / advertising / sports platform through global consumer insights, program development, and task force alignment process. • Developed global programs and drove global brand activation behind Gatorade’s Building Blocks. • Successfully delivered first global Gatorade campaign achieving “Pepsi-like” research norms. • Led the innovation agenda for International Gatorade through platform, flavor and packaging development.

Led the integration of Gatorade into Pepsi Asia Pacific and commenced setting the strategic direction for the functional beverage category including Gatorade, Tropicana Juices, SoBe Teas and Aquafina water.• Developed the 2002 Annual Operating plans for functional beverages. • Led bottler transitions from Quaker to PBI in Australia and Korea. • Active member of the “Excom” (Business leadership team).

Promoted and relocated to Hong Kong to spearhead Gatorade’s re-entry into China and led Gatorade strategy and marketing throughout Asia Pacific. Doubled the China business through re-positioning, new advertising, line extensions and worked on the ground with local sales and field marketing teams. Ignited growth throughout the region with improved regional communication and sharing best practices.• Led a cross functional marketing /sales taskforce to develop a New China strategy.• Successfully sold “New China” strategy to Quaker Oats CEO, requiring sustained long-term investment. • Launched Gatorade “Frost” as a less sports active replenishment beverage with a second tier pricing strategy. • Designated Gatorade leader on BCG Merger Taskforce for acquisition by PepsiCo.

Implemented significant business turnaround from $3.0MM loss to $7.0MM profit through the combination of New Bottler negotiation, and top line growth via brand re-launch including new advertising, line extensions and integrated sports property programs. Regained 15 share points from PowerAde.• Successfully terminated existing bottler agreement and re-negotiated new bottler agreement with improved economics and performance criteria. • Developed award winning TV campaign “Legends” that became global best practice communication. • Launched Gatorade Frost sub-line that proved to be 80% incremental and drove 5 share points. • Negotiated multi-year deal with National Rugby League and Australian Rugby Union and drove the sponsorship into consumer promotions and product news.

Marketing Director 1994-1995Developed the Strategic Plan, the Annual Operating Plan and brand marketing plans. Active member of the Executive team with the primary objective to implement dynamic, integrated and consumer focused programs behind the core brands.• Restructured the department and selected new team. Set up partnership agreements with key suppliers and agencies.• Gained commitment to increase marketing support that delivered 40% growth, 15% above plan.• Re-launched TH!NS potato chip brand with award winning advertising and packaging.National Sales Director – Impulse 1993Launched a new sales and customer marketing organization servicing the non-grocery sales channel. Led a sales force of 150 people.• Successfully turned around the business from -$2MM loss to $3MM profit.• Restructured selling systems and established new team and identity.• Active contributor of the executive management group.

Developed and implemented regional marketing growth strategies, Annual Operating Plans and key brand Initiatives. Prime Responsibility for Australia, Indonesia, Thailand, Korea and Taiwan representing $350MM in revenue with +35% growth targets. Active member of the PFI Global Brand Leadership team, representing Asia and Extruded Snacks.• Developed and Implemented Regional “Tazos” promotion, sharing best practices and business results.• Appointed advertising agency of record for the region and conducted regional marketing and training conferences.• Implemented new product development focus and process and built marketing bench strength in the region.

Senior Product Manager, Tortilla Chips & DipsThree years of increasing marketing and P&L responsibility for several of the organizations core growth brands. Successfully launched new products, tackled marketing challenges and motivated a dynamic brand team of 5. • Exceeded volume and profit targets on the $500MM unflavored tortilla chip/dips business, managing a $30MM A&M budget• Doubled sales and profits of TOSTITOS, via product innovation, advertising and consumer promotions. • Repositioned SANTITAS as a price-fighter to maximize portfolio sales and category share.• Launched TOSTITOS salsas and cheese dips.

Senior Product Manager, Potato Chips & Extruded SnacksRe-launched RUFFLES potato chip and developed proprietary flavors on THINS potato chips. Developed innovative flavors and line extensions. Successfully Launched CHEE.TOS brand with Chester Cheetah.Key Account Sales Executive – Convenience and GasPromoted from sales cadet/sales representative to account manager. Exceeded all sales targets and managed convenience sales team.