David Campanella

David Campanella Email and Phone Number

Director of Digital Marketing Acquisition Strategy and Analytics @ Invitation Homes
Texas, United States
David Campanella's Location
Dallas-Fort Worth Metroplex, United States, United States
David Campanella's Contact Details
About David Campanella

I specialize in digital analysis, reporting, and technical implementation for a marketing agency (Merkle) that works with premier global omni channel brands. The primary focus of my expertise lies in Google Analytics, Adobe Analytics, Formerly IBM Analytics, Google Tag Manager, Tealium, Adobe Launch. My biggest passion is consumer behavior and finding ways to create meaningful brand experiences that connect the consumer to your company. I find enjoyment in creating value for the client or consumer with actionable insights driven by data.

David Campanella's Current Company Details
Invitation Homes

Invitation Homes

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Director of Digital Marketing Acquisition Strategy and Analytics
Texas, United States
Website:
invitationhomes.com
Employees:
1375
David Campanella Work Experience Details
  • Invitation Homes
    Director Of Digital Marketing Acquisition Strategy And Analytics
    Invitation Homes
    Texas, United States
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  • Invitation Homes
    Director Of Digital Marketing Acquisition Strategy & Analytics
    Invitation Homes Aug 2024 - Present
    Dallas, Texas, Us
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  • Invitation Homes
    Sr. Manager, Marketing Customer Acquisition Analytics • Marketing Customer Experience
    Invitation Homes Nov 2023 - Jun 2024
    Dallas, Texas, Us
    Key Responsibilities:🔍 Lead Funnel Optimization:Develop and implement strategies to enhance the efficiency of lead funnels.Continuously refine processes to maximize lead conversion rates.📊 Comprehensive Data Analysis and Reporting:Utilize extensive data analysis skills to extract meaningful insights.Generate detailed reports to inform decision-making processes.💻 ILS and Performance Marketing Channel Analytics:Dive deep into the performance metrics of Inbound Lead Sources and various marketing channels.Identify opportunities for improvement and growth.🌐 Website Analytics:Analyze website performance metrics to optimize user experience and conversion rates.Implement data-driven changes to enhance overall website effectiveness.🤼 Competitive Analysis:Stay ahead of industry trends and competitors.Conduct thorough competitive analyses to inform strategic decision-making.🚀 Strategic Project Leadership:Spearhead strategic projects to support resident acquisition and other business objectives.Collaborate cross-functionally to ensure successful project implementation.
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  • Merkle
    Manager, Digital Analytics Livearea A Merkle Company
    Merkle Jun 2019 - Nov 2023
    Columbia, Md, Us
    As a Digital Analytics Manager for LiveArea I maintain relationships with numerous clients and am a key representative of the agency's digital analytics practice. This role provides experience managing LiveArea Analysts, developing client tracking and reporting strategy, providing key insights, data visualization, UX recommendations, campaign performance analysis, and digital marketing strategy. I also can also provide technical documentation, support, and tag validation for analytics implementations. The Tools primarily used in this role are as follows: Google Analytics, IBM Digital Analytics, Adobe Analytics, GoolgeTag Manager, Adobe Launch, Tealium, AgilOne, Crazyegg, DataStudio, Simple Web, and Compete.
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  • Merkle
    Senior Analyst, Digital Analytics
    Merkle Jun 2017 - Jun 2019
    Columbia, Md, Us
    As a Senior Digital Analyst at LiveArea I maintain relationships with numerous clients and am a key representative of the agency's digital analytics practice. This role provides experience boiling down large amounts of data into a few key directives for a business. In addition to providing key insights, data visualization, UX recommendations, campaign performance analysis, and digital marketing strategy, I can provide technical requirements, support, and tag validation. The Tools primarily used in this role are as follows: Google Analytics, IBM Digital Analytics, Adobe Analytics, GoolgeTag Manager, Adobe DTM, Tealium, AgilOne, Windsor Circle, Crazyegg, Mouseflow, Monetate, DataStudio, Simple Web, and Compete.
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  • Merkle
    Digital Insights Analyst
    Merkle Oct 2015 - Jun 2017
    Columbia, Md, Us
    My role as the direct point of contact for the client includes analyzing client website behavioral data to deliver actionable recommendations, using tools such as IBM and Google to deliver activity reporting, developing digital marketing strategy to improve ROI and customer engagement, maintaining best practice digital tracking for tag management as well as many digital analytics tools, data visualization and story telling, and providing on going training and support to benefit our clients.
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  • Merkle
    Digital Insights Specialist
    Merkle Jun 2014 - Oct 2015
    Columbia, Md, Us
    PFSweb partners with IBM Digital Analytics and Google Analytics to build solutions that empower clients to understand their online customer data and make modifications that drive sales. My responsibilities include analyzing client website behavioral data to deliver actionable recommendations to the lead analyst, using tools such as IBM and Google to deliver activity reporting, and on going training and support to benefit our clients.
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  • University Directories
    Sales Team Leader Internship
    University Directories May 2013 - Aug 2013
    Led a team of students in business to business sales selling advertising for the Abilene Christian University and Hardin Simmons University, led daily team meetings, worked with deadlines, goals, and cold calling.

David Campanella Skills

Leadership Event Planning Advertising Customer Service Powerpoint Public Speaking Teamwork Fundraising Marketing Social Media Microsoft Word Recruiting Social Media Marketing Facebook Sales Microsoft Excel Research Social Networking Time Management Microsoft Office Public Relations Web Analytics Analytics E Commerce Blogging Resume Writing Google Analytics Teaching Digital Marketing Training Imovie Twitter Cpr Certified Final Cut Pro Strategy

David Campanella Education Details

  • Abilene Christian University
    Abilene Christian University
    Marketing

Frequently Asked Questions about David Campanella

What company does David Campanella work for?

David Campanella works for Invitation Homes

What is David Campanella's role at the current company?

David Campanella's current role is Director of Digital Marketing Acquisition Strategy and Analytics.

What is David Campanella's email address?

David Campanella's email address is da****@****abs.com

What is David Campanella's direct phone number?

David Campanella's direct phone number is +181773*****

What schools did David Campanella attend?

David Campanella attended Abilene Christian University.

What skills is David Campanella known for?

David Campanella has skills like Leadership, Event Planning, Advertising, Customer Service, Powerpoint, Public Speaking, Teamwork, Fundraising, Marketing, Social Media, Microsoft Word, Recruiting.

Who are David Campanella's colleagues?

David Campanella's colleagues are Joe Shaffer, Wendy Hough, Gregory Mee, Logan Moyers, Mario Delgado, Harrison Young, John Kloc.

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