David Hart Email & Phone Number

Atlanta, GA, US

Atlanta, Georgia, US

• Design and implement Delta’s $37B United States and Canada scheduled service portfolio inclusive of new market entry, frequency planning and fleeting, bank management across nine hub airports, competitive analysis and.
• Lead four teams and over 30 professionals.

Atlanta, Georgia, US

• Reimagined Delta’s network post-pandemic to create a 5-yr and 10-yr fleet, hub, and route vision; developed business case for three multi-billion dollar aircraft deals; established commercial justification for the.
• Worked through pilot staffing constraints, aircraft delivery delays, and unprecedentedly heavy maintenance loads to deliver the capacity plan for 2023 and 2024 resulting in full restoration to 2019 levels and industry.

Atlanta, Georgia, US

• Led 50-person multi-national pricing and revenue management team based in Continental Europe, UK and the U.S. for $7 billion Transatlantic entity (Europe, Middle East, Africa and India); one of four DL executives on.
• Worked very closely with senior executive leadership teams of airline partners, AirFrance, KLM, Virgin Atlantic and Alitalia on strategic and tactical profit generating strategies; led Joint Venture through pandemic.

Atlanta, Georgia, US

• Led 20+ pricing professionals across the Pricing Strategy and Analysis, Competitive Pricing and Specialty Pricing teams.
• Developed and managed the implementation of revenue maximizing pricing strategies in dynamic revenue management environment.
• Provided thought leadership and hands-on guidance in development of enhanced pricing tools, reports, analyses and systems.
• Supervised monitoring of other carrier fare filings and ensures appropriate competitive actions are implemented in timely manner according to Delta strategies.
• Oversaw creation and analysis of unpublished fare programs to maximize market revenue while optimizing channel share performance.
• Applied principles of airline economics and uses revenue management tools and techniques to track revenue performance and analyze trends to support the development, future expansion, and testing function of Revenue.

Atlanta, Georgia, US

• Led 22 professionals on the Retail and Strategic Pricing teams to provide vision and guidance in the development of enhanced pricing strategies, tools, reports, and analyses for the over $2.8B Latin America and.
• Deployed innovative industry-leading customer-focused pricing strategies: expanded Basic Economy in Latin to 500+ markets, first carrier to introduce product in region; led Comfort+ product rollout throughout enterprise.
• Planned and launched a Joint Venture and full P/L sharing with AeroMéxico, to include instituting the Delta’s first dual-airline joint pricing team, and improved commercial alignment with Gol Linhas Aéreas, Aerolíneas.

Atlanta, Georgia, US

• Supervised a team of product managers responsible for seat products (e.g. Economy Comfort, Preferred Seating), fees (e.g. Bag Fees, Change Fees) and specialty fares (e.g. Basic Economy, e-First) worth over $3B in.
• Developed Delta’s fare family vision and strategic roadmap, a cross-functional initiative to ensure fare attributes are optimized to meet consumers' experiential and monetary preferences.
• Ensured strategy, policy and price alignment for all fee and ancillary revenue products with international Joint Venture partners.

Atlanta, Georgia, US

• Managed the P&L for Delta Air Lines’ $600M Ancillary Revenue portfolio, to include annual plan development, month-close reporting, forecasting, project valuation and financial modeling.
• Set the merchandising strategy for seat products through focused digital marketing, brand development, technology enhancements, and related product improvements.
• Negotiated the “Max Rewards” online distribution agreements, a revolutionary strategic partnership between Delta and two major hotel brands to directly distribute their inventory on delta.com.

Atlanta, Georgia, US

• Responsible for optimization of $160MM in revenue for over 16K flights in assigned markets through the application of effective inventory management strategies.
• Managed market scope to a $7MM P/L increase YoY, 50% better than the domestic average.
• Developed multiple department-wide strategic initiatives to maximize revenue on outlier flights using managerial intuition and market intelligence that resulted in a 9% unit revenue increase.

Atlanta, Georgia, US

• Developed and implemented a new pricing strategy for SkyMiles Marketplace forecasted to generate over $1.5MM of incremental monthly revenue.
• Refined the segmentation schema for all SkyMiles redemption options to more effectively identify the company’s high-value customers.

Arlington, Virginia, US

• Promoted repeatedly from Second Lieutenant to Captain -- Battalion Logistics and Contracting Officer [2007 to 2009]
• Planned the delivery of food, water, ammunition, fuel, and sustenance items for over 800 soldiers spread over 10 square miles at five locations for 300 days of continuous combat operations in Baghdad.
• Contracted the purchase, delivery, and construction of over $4.5MM worth of equipment and services in support of four Coalition Outposts, which housed 500 U.S. and Iraqi Soldiers.Company Executive Officer [2006 to 2007]
• Supervised 10 monthly inventories of government property; commended by leadership for receiving perfect marks on two inspections of the supply records.
• Planned, resourced and supervised over 40 training events ranging from maneuver exercises to two one-month, $70MM Joint Readiness Training Center rotations.Infantry Platoon Leader [2004 to 2006]
• Autonomously led 40-man platoon on over 200 combat missions in the mountainous Zabul Province at distances over 200 miles away from higher command.

Mba, Marketing Strategy

B.S., Electrical Engineering