Dave Lawson Email & Phone Number

California, United States

London, Gb

imimobile was acquired by Cisco in March of 2021 and is now the CPaaS Solutions business unit. Our expertise provides secure cloud communications software, capabilities and services that manage business-critical customer interactions and backend business integrations at scale.IMImobile PLC traded on the London Stock Exchange’s AIM market with the TIDM code IMO. The company has global offices UK, USA, Canada, India and South Africa and over 1,100 employees worldwide. I joined the executive leadership team in North America as VP of Analytics and Strategy with a goal of harnessing our exceptional IP and amazingly talented people to fuel market fit and expansion in the region. I now lead the global Analytics and Data Services Team. We leverage data, analytics, BI and consultative approaches to help clients (external and internal) understand the actual and build toward the possible.We believe that customer experience is the key competitive advantage for consumer businesses. We’re creating a world where every touchpoint, on every channel, is an opportunity to deliver rich, engaging, intuitive experiences.

Gb

On-site global M&A org, sales enablement technology and marketing technology consolidation

Cleveland, Ohio, Us

Evolving from traditional agency to marketing advisory with vertical expertise solving business problems across: Higher Education, Health Products, Hospital Systems, SaaS (B2B and B2C). Injecting innovation thinking, enterprise perspective and pushing for the highest standards while accelerating capability to develop and deliver integrated, consumer-lead, growth focused marketing and business strategy accompanied by execution. Solutions emphasize extraction of max value from current state people and circumstances while leveraging owned, partner, and 3rd party data investment to achieve specific business outcomes. Rethinking technology partnership and engagement models across the ecosystem to yield disproportionate value for ideal partners, ourselves and end consumer experiences. Business Process Consulting, Marketing Automation, CRM Email, Mobile, SMS, SEO, SEM, Content, Display, Programmatic, Social, Data Architecture, Integration, Visualization, Modeling- across the capabilities spectrum. Ultimate Taco Eating Contest Champion of Fathom- 2018

Sunnyvale, Ca, Us

Working with great people on fantastic products to transform an iconic internet brand's focus from product-first to user-lead during an epic time of transition from Yahoo! to Oath. Areas of focus included:- Collaboration with Product, Product Marketing, MarTech, Insights, Data Science, Media, MarCom and Analytics to deliver consumer-centric integrated program plans and execution- Support Sr Dir and CMO to evangelize incorporation of Customer Life-cycle Management principles yielding higher user engagement and monetization across the Yahoo! Network- Development of growth-focused user journeys to identify optimal user brand experiences across all Marketing touch-points (CRM/Marketing Automation, Media, Product and Customer Care)- Augment CRM/Marketing Automation Team to support omni-channel, user-based, triggered strategies that leverage Yahoo's rich database, our Marketing Automation Platform, and the DMP to improve audience value, personalization, and product adoption - Explore, modify, and execute channel initiatives maximizing value of current MarTech tools and legacy processes- Deepest product focus on Communications, Sports, and Finance (Mail- desktop, app; Sports- Fantasy Football, March Madness; Finance- Live stream events)

Oakland, Ca, Us

Defining path to digital transformation for a 103 year old CPG by building out use cases delivering immediate value for business. Key areas/projects include: - Big Data and Cloud (discovery, compute, visualization, and storage) from MVP execution to Chartered Production (Consumer Data 'Depot') - Sense and Respond Marketing Capability Definition and Mapping - Real-time Measurement- Sales-based Optimization (Online to Offline)- Cross Channel and Device Consumer Experience Discovery- Audience Management - MarTech, Media, and Data Vendor Assessment, Management, and Value Maximization (DMP, Social, Search, Analytics, Testing, Personalization) - Agile Methods/ Cross-functional Scrum - Enterprise Information Management- Consumer Data- IT/Marketing Engagement Models

New York, New York, Us

External interface to customers to review current and future approach to marketing. SME for data, mobile, email, audience-driven segmentation, and media across the fast-changing mar tech landscape. Internal interface to implementation, analytics and strategy, campaign services, and product to define requirements, scope, costs, and process to assure our client's success.Co-developed and delivered live and functioning integrated platform experience for demonstration to analysts, prospective customers, and current partners. Optimized for web conference and in-person.

Akron, Ohio, Us

3/19/2014- Knotice is now IgnitionOne!Our core Universal Profile Management (UPM)/DMP is the hub iOne Digital Marketing Suite (DMS). With Knotice, my role concurrently spanned numerous pieces of the business, including: - Cross-mobile SME- Account Strategy- Lead and Support Email, CRM, Data, Mobile (SMS, web, app, push), Commerce, Analytics, Identification, Integrated, Omni-channel requirements, scope, teams, launch and optimization.- Business Development- Full Cycle Sales- Social and mCommerce Product Definition, Positioning, POC/MVP Direction, Integration - Media and Analyst Point of Contact, Committee Member, Blogger, Author- Legal Liaison with Venable LLP focused on Privacy and Do Not Track Compliance

Marketing consultation, working only with friends and their referrals but pursuing a passion. Some people can be in bands, paint, or sing- I like to concept, strategize and build marketing programs. Particularly attract young companies that don't yet have the resources or expertise to make the most of their important early marketing investments. The marketing landscape is vast and there are so many components to consider investment in. I have over a decade of direct experience with production, acquisition and implementation of marketing properties, collateral and programs. Vendor relationships, product experience, the do's and do nots but also the calculated maybe-you-shoulds. Recent significant perspective on digital from Big Data and email to mobile executions across SMS, Mobile Web, apps, display, and more. If you are looking for an opinion- I'm always happy to give it:-)

5th Finger was acquired by CRM strategy firm Merkle. Since 2000, 5th Finger has defined global mobile marketing excellence. I was fortunate to have worked with the Executive team to completely reorganize the company structure and functionally pivot from a scrappy agency that did everything to a scrappy product focus on Retail and Health solutions. In doing so, we were able to: • Double revenue YOY• Shift from an Agency model to a Product model focused on amplifying the retail experience and delivering health services brands effective new ways to communicate• Facilitate a comprehensive PR and Marketing overhaul to create and sharpen market positioning, thought leadership, and focusThe RedShop product specifically used mobile to:• Drive loyalty and encourage momentum to drive customers to conversion• Leverage consumer behavior at the point of purchase to increase conversion rate and the total value of conversion• Create a unified brand engagement across all touch points with mobile tools (SMS, MMS, Apps, Mobile Web, etc)By collaborating with brands directly to create the toolset, they had the opportunity to proactively address the changing behavior of newly empowered mobile shoppers.Account work includes Victoria's Secret, Safeway, Bath & Body Works, Bare Escentuals, Microsoft, SanDisk, Lexus, Sprite, My Coke Rewards, LG, MSN, Qwest Communications, USMC, and more.

As employee #6, we created a category. Personally deeply involved in all aspects of positioning, messaging, go-to-market, feature research, campaign optimization, marketing event presence and the full sales cycle. We were years ahead of location based services having a place in the collective marketing consciousness. Based on a technically beautiful location data management back-end, 1020 Placecast was the first company to allow brands to truly use location to derive relevancy and audience across any device. Ultimately, the market recognized the value we provided as DMP & DSP. We built an ad network, using real-time data passed by publisher partners (web, wifi, mobile-carrier, WAP, in-application, email, DOOH) and created custom channels to deliver highly precise targeting while layering 2nd and 3rd Party data to inform deep context and deliver truly relevant user experiences. Partnered with top digital agencies to accomplish very specific initiatives for brands like Brinks, Terminix, Singapore Airlines, Oracle, Exclusive Resorts, Sealy, Tourisme Quebec, Aero Mexico, Hyatt, Dex and more.For SMS, Placecast developed ShopAlerts- geo-fenced, triggered SMS messages users can subscribe to for exclusive content from their favorite brands. This is carrier initiated location data so no apps are required and battery life is not an issue. In 2010, UK-based O2 launched the service to over 1mm subscribers.Placecast's APIs and decisioning engine power location-relevant offers and content to a variety of Apps, Wallets, and Card Services and are being put in place to allow Ericsson to open up software and data as growth channels vs hardware-only.

Joined the founding team and developed market position, message, business plan, client outreach and acquisition for mobile messaging and group texting platform. Together we developed a cloud-based service that allowed individuals to send group text messages, and businesses to generate SMS lists with opt-ins. For usability at the consumer level, we used toll-free phone numbers that the business owned instead of short codes and key words. This allowed end users dialing on a mobile device to receive on-demand SMS/MMS messages of their choosing, on demand, and at their discretion. This also allowed the number to be saved in contacts for easy reuse. Dial the number and read the content the business owner wanted their customers to get. For the business owner/subscriber, there was an easy to use mobile optimized portal where lists could be managed, content could be scheduled, and even live feeds of content could be grabbed and incorporated (sports scores, lotto results, status queues, real estate listings, etc). Built from scratch, this company provided me the quintessential Silicon Valley start up experience- self-funding, business plan competitions, renting space in an incubator, VC pitches, creative infrastructure, space definition and invention.

Us

The Wave was a way for advertisers to target the most active consumers in Silicon Valley with targeted distribution available at times when they are actively looking for things to do, places to eat, venues to shop, homes to decorate or buy and more. 100% ad supported, the business model disrupted a status quo option for local marketing and brought smartly written editorial together with high quality photography, content standards, and useful rethinking for optimal content consumption. I had a chance to work directly with local business owners as well as agencies on national accounts to deliver the best of Silicon Valley consumerism to their bottom line.

Fremont, California, Us

A marketing and sales-based organization that designs and builds custom trade-show exhibits and exhibiting programs for companies of all sizes in all industries.Numerous awards for meeting and vastly exceeding sales goals. More importantly, those marks were met by a commitment to customizing solutions to meet brand and logistical metrics, communicating initiative and program elements, and powerfully connecting with consumers across diverse environmental contexts.Consistently recognized for excellent customer service, innovative ideas and uses of technology, and positive communication even in high-stress environments.

Contract Business Development Specialist/Account Manager/Project Manager Overview: Identify, cultivate and close new business and new revenue channels for creative services firms via full-cycle sales. Also created a network to broker creative freelancers to small and medium sized businesses when appropriate to keep freelancers working and save businesses costs of engaging an agency.

Boise, Idaho, Us

Manage knowledgebase and training offerings (technical and professional) for 550+ systems administrators (UNIX, Windows, Networking) across the US by assessing skills and developing training to continue consultant's technical and professional growth.Worked directly with Sr Technical Consultants and Staff Managers to translate field consultant's technical and interpersonal/professional skills gaps into individual growth/development plans. Prioritizing skills which aligned with market needs. Sourced, classified, and programmed professionally produced content libraries, distance learning, industry certifications, and work shops available cross-format. Implemented knowledge capture with semi-monthly subject matter expert presentations across 5 offices, captured on video and available via completely redesigned and rewritten intranet/ Virtual Technical Community. Used unstructured data captured via phone and in-person interviews to standardize a skills gaps matrix for easy identification and recommendation of both subject matter appropriate for existing knowledge level and accessible media. Worked with a national team of 10+ technical experts to define criteria and content to support the first Sys Admin certification for LISA.

Professional Club Management was a pioneer in partnering with corporations to deliver wellness programs to their employees. We consulted with the biggest brands in Silicon Valley and beyond to design, construct, staff, and maintain on-campus fitness centers and deliver wellness programs to their employees on either a retained or rev-share basis. PCM's volume buying power and fitness industry expertise allowed over 23 technology brands (Intel, 3Com, AMD, Cadence Design, and more) and numerous private health club brands to differentiate themselves. Program creation included group fitness, personal training, OSHA compliant ergonomics training, sports leagues, group trips, and group health and wellness assessment. PCM was acquired by Frogs/Club One.

Bs Ed, Exercise Science

Continuing Studies, Services Marketing, Emerging Marketing, Financial Planning

Certificate, Data Driven Decision Making

Business, Management, Marketing, And Related Support Services; Financial Planning