Dave Lawson Email & Phone Number

California, United States

London, GB

imimobile was acquired by Cisco in March of 2021 and is now the CPaaS Solutions business unit. Our expertise provides secure cloud communications software, capabilities and services that manage business-critical customer interactions and backend business integrations at scale.IMImobile PLC traded on the London Stock Exchange’s AIM market with the TIDM code.

GB

On-site global M&A org, sales enablement technology and marketing technology consolidation

Cleveland, Ohio, US

Evolving from traditional agency to marketing advisory with vertical expertise solving business problems across: Higher Education, Health Products, Hospital Systems, SaaS (B2B and B2C). Injecting innovation thinking, enterprise perspective and pushing for the highest standards while accelerating capability to develop and deliver integrated, consumer-lead.

Sunnyvale, CA, US

Working with great people on fantastic products to transform an iconic internet brand's focus from product-first to user-lead during an epic time of transition from Yahoo! to Oath. Areas of focus included:- Collaboration with Product, Product Marketing, MarTech, Insights, Data Science, Media, MarCom and Analytics to deliver consumer-centric integrated.

Oakland, CA, US

Defining path to digital transformation for a 103 year old CPG by building out use cases delivering immediate value for business. Key areas/projects include: - Big Data and Cloud (discovery, compute, visualization, and storage) from MVP execution to Chartered Production (Consumer Data 'Depot') - Sense and Respond Marketing Capability Definition and Mapping.

New York, New York, US

External interface to customers to review current and future approach to marketing. SME for data, mobile, email, audience-driven segmentation, and media across the fast-changing mar tech landscape. Internal interface to implementation, analytics and strategy, campaign services, and product to define requirements, scope, costs, and process to assure our.

Akron, Ohio, US

3/19/2014- Knotice is now IgnitionOne!Our core Universal Profile Management (UPM)/DMP is the hub iOne Digital Marketing Suite (DMS). With Knotice, my role concurrently spanned numerous pieces of the business, including: - Cross-mobile SME- Account Strategy- Lead and Support Email, CRM, Data, Mobile (SMS, web, app, push), Commerce, Analytics.

Marketing consultation, working only with friends and their referrals but pursuing a passion. Some people can be in bands, paint, or sing- I like to concept, strategize and build marketing programs. Particularly attract young companies that don't yet have the resources or expertise to make the most of their important early marketing investments. The.

• 5th Finger was acquired by CRM strategy firm Merkle. Since 2000, 5th Finger has defined global mobile marketing excellence. I was fortunate to have worked with the Executive team to completely reorganize the company.
• Double revenue YOY
• Shift from an Agency model to a Product model focused on amplifying the retail experience and delivering health services brands effective new ways to communicate
• Facilitate a comprehensive PR and Marketing overhaul to create and sharpen market positioning, thought leadership, and focusThe RedShop product specifically used mobile to:
• Drive loyalty and encourage momentum to drive customers to conversion
• Leverage consumer behavior at the point of purchase to increase conversion rate and the total value of conversion

As employee #6, we created a category. Personally deeply involved in all aspects of positioning, messaging, go-to-market, feature research, campaign optimization, marketing event presence and the full sales cycle. We were years ahead of location based services having a place in the collective marketing consciousness. Based on a technically beautiful.

Joined the founding team and developed market position, message, business plan, client outreach and acquisition for mobile messaging and group texting platform. Together we developed a cloud-based service that allowed individuals to send group text messages, and businesses to generate SMS lists with opt-ins. For usability at the consumer level, we used.

US

The Wave was a way for advertisers to target the most active consumers in Silicon Valley with targeted distribution available at times when they are actively looking for things to do, places to eat, venues to shop, homes to decorate or buy and more. 100% ad supported, the business model disrupted a status quo option for local marketing and brought smartly.

Fremont, California, US

A marketing and sales-based organization that designs and builds custom trade-show exhibits and exhibiting programs for companies of all sizes in all industries.Numerous awards for meeting and vastly exceeding sales goals. More importantly, those marks were met by a commitment to customizing solutions to meet brand and logistical metrics, communicating.

Contract Business Development Specialist/Account Manager/Project Manager Overview: Identify, cultivate and close new business and new revenue channels for creative services firms via full-cycle sales. Also created a network to broker creative freelancers to small and medium sized businesses when appropriate to keep freelancers working and save businesses.

Boise, Idaho, US

Manage knowledgebase and training offerings (technical and professional) for 550+ systems administrators (UNIX, Windows, Networking) across the US by assessing skills and developing training to continue consultant's technical and professional growth.Worked directly with Sr Technical Consultants and Staff Managers to translate field consultant's technical.

Professional Club Management was a pioneer in partnering with corporations to deliver wellness programs to their employees. We consulted with the biggest brands in Silicon Valley and beyond to design, construct, staff, and maintain on-campus fitness centers and deliver wellness programs to their employees on either a retained or rev-share basis. PCM's.

Bs Ed, Exercise Science

Continuing Studies, Services Marketing, Emerging Marketing, Financial Planning

Certificate, Data Driven Decision Making

Business, Management, Marketing, And Related Support Services; Financial Planning