David Alecock Email & Phone Number

Orlando, Florida, United States

Reporting to the President, responsible for key accounts management, project management, copywriting, and some bookkeeping (AR/AP).

Greater Orlando

Private, non-accredited investor in startups via crowdfunding platforms (e.g., StartEngine) and peer-to-peer lending platforms (e.g., Kiva).

National

Representative Clients & Engagements:> B2C Penny-Auction Website - strategist for go-to-market plan utilizing social, pay-per-click, traditional media; copywriting; development of business and customer service policies> B2B Ecommerce Cloud Software-as-a-Service Start-up - Interim CMO; managed teams responsible for: redesign of corporate website; corporate communications; development of flagship consumer ecommerce site; social media; sales collateral; client proposal pipeline; corporate presentations and events> Major Markets Deal-of-the-Day Web/Mobile Start-up in Food, Beverage, Hospitality - launch strategy; web/mobile wire frames; website content; B2B sales collateral> State Trade Association - daylong, hands-on workshop ("Social Media Boot Camp") for educators and health professionals> Full-Service Advertising Agency - Team lead on website redevelopment project plan and agency pitch for security monitoring firm

Plano, Texas, United States

Responsible for legal/regulatory/compliance issues for this small 501(c)(3) nonprofit dedicated to helping financially distressed consumers in the U.S. Also focused on client satisfaction and the user experience from intake to final disposition. Promoted from Assistant Executive Director in May of 2021.

California, Florida, South Dakota

Responsible for all demand generation and lead nurturing for B2B software products and call center services via web, email, social media, telemarketing and public relations. Copywriter for lead-generation emails, press releases, telemarketing scripts, client presentations and website content. Developed company's first email marketing segmentation/testing strategy leading to 32% increase in open rates and 40% improvement in click-thru rates. Marketing lead on seven outbound campaigns that broke records for lowest cost-per-lead where I was responsible for list research and segmentation, copywriting of telemarketing scripts and email messages.

Orlando, Fl

Senior marketer responsible for all aspects of branding, customer acquisition and public relations for US and Canada. Manage media buying teams responsible for multimillion dollar budget in traditional media (DRTV, radio, direct mail, print) and online (affiliate, banner, PPC, social media).

West Trenton, Nj

P&L responsibility for ~1 million-member photo ecommerce business including prints, merchandise, subscription and online advertising revenues. Manage marketing, ad sales, customer service and usability/customer experience as well as PR and advertising agency relationships.

Conshohocken, Pa

Recruited by company founders to develop strategies to grow business and implement profitable systems to scale marketing, improve general operations and client services. Increased annual retention rates 15% in first year through improved client service efforts. Led key initiative to generate profitable sales in previously untapped SMB and nonprofit markets. Conceived and executed direct mail, email, and PPC campaigns yielding 2,000+ qualified leads in 90 days.

Managed teams responsible for demand-generation marketing materials, sales collateral and consumer-adoption marketing initiatives. Directed client marketing, project management and external creative agency relationships. Spearheaded creation of customizable extranet marketing methodology to boost consumer enrollment and transaction volume at client’s online billing websites. Strategized and executed consumer-adoption campaign to distinguish products and services with prospects, clients, channel partners, and analysts.

Trevose, Pa

Retained by owners to lead $5 million online-exchange project providing supply-chain solutions. Oversaw line of business responsible for design, development, and maintenance of 100+ online catalogs marketing logo-imprinted merchandise. Managed content portal website and supervised production, web design, and content. Led creative teams in the comprehensive redesign of industry-leading content portal. Created monthly email newsletter that increased lead generation and signups to exceed first-year sales goals.

Owings Mills, Md

Managed all international publishing operations including lead-generation advertising, direct marketing, IT, as well as general business unit leadership. Headed all international program objectives and roll-outs in the UK, France, Spain, Germany, New Zealand, and Australia.

Marketing Innovative Technologies

Certificate, Ecommerce

Bachelor Of Arts With Honors