David Alecock

David Alecock Email and Phone Number

Experienced account and operations executive with special expertise in technology startups. @ Agency THE
orlando, florida, united states
David Alecock's Location
Orlando, Florida, United States, United States
David Alecock's Contact Details
About David Alecock

Marketing-team leader and individual contributor with demonstrated success in growing customers, transactions, sales and retention in innovative, technology-driven companies. Expertise (“10,000 hours”) in: ecommerce, online services, on-demand software, multi-channel marketing, traditional direct response, and publishing. Deep experience in start-up, turnaround, and venture-capital backed environments. DOMAIN EXPERIENCE/EXPERTISEEcommerce Merchandising:• Penny-auction website of prosumer personal electronics and cameras (B2C)• Photo-personalized digital media, books and luxury consumer goods (B2C)• Online corporate stores offering customized promotional products & logo wear (B2B/C)Online Financial Services• Online and call center credit solutions (B2C)• Web-based credit score and credit education subscription service (B2C)• Electronic Bill Presentment & Payment for banks and utilities (B2B/C)Software-as-a-Service• Shrink-wrap and hosted software for fleet maintenance and production control (B2B)• Cloud-based ecommerce platform for physical and digital goods in unified shopping cart (B2B)• Online exchange for distributors and suppliers of customized promotional products (B2B/C)• Enterprise Email Service Provider to colleges and non-profits (B2B)

David Alecock's Current Company Details
Agency THE

Agency The

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Experienced account and operations executive with special expertise in technology startups.
orlando, florida, united states
Website:
agencythe.net
Employees:
6
David Alecock Work Experience Details
  • Agency The
    Chief Of Staff
    Agency The Mar 2021 - Present
    Orlando, Florida, United States
    Reporting to the President, responsible for key accounts management, project management, copywriting, and some bookkeeping (AR/AP).
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  • Self-Employed
    Private Investor In Startups
    Self-Employed Oct 2020 - Present
    Greater Orlando
    Private, non-accredited investor in startups via crowdfunding platforms (e.g., StartEngine) and peer-to-peer lending platforms (e.g., Kiva).
  • Your Interim Chief Marketing Officer
    Interim Marketing Executive/Consultant
    Your Interim Chief Marketing Officer 2010 - Present
    National
    Representative Clients & Engagements:> B2C Penny-Auction Website - strategist for go-to-market plan utilizing social, pay-per-click, traditional media; copywriting; development of business and customer service policies> B2B Ecommerce Cloud Software-as-a-Service Start-up - Interim CMO; managed teams responsible for: redesign of corporate website; corporate communications; development of flagship consumer ecommerce site; social media; sales collateral; client proposal pipeline; corporate presentations and events> Major Markets Deal-of-the-Day Web/Mobile Start-up in Food, Beverage, Hospitality - launch strategy; web/mobile wire frames; website content; B2B sales collateral> State Trade Association - daylong, hands-on workshop ("Social Media Boot Camp") for educators and health professionals> Full-Service Advertising Agency - Team lead on website redevelopment project plan and agency pitch for security monitoring firm
  • 1 Dollar Wiser Consumer Education, Inc.
    Executive Director
    1 Dollar Wiser Consumer Education, Inc. May 2020 - Mar 2022
    Plano, Texas, United States
    Responsible for legal/regulatory/compliance issues for this small 501(c)(3) nonprofit dedicated to helping financially distressed consumers in the U.S. Also focused on client satisfaction and the user experience from intake to final disposition. Promoted from Assistant Executive Director in May of 2021.
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  • Link It Software Corporation
    Director Of Marketing
    Link It Software Corporation 2011 - Mar 2013
    California, Florida, South Dakota
    Responsible for all demand generation and lead nurturing for B2B software products and call center services via web, email, social media, telemarketing and public relations. Copywriter for lead-generation emails, press releases, telemarketing scripts, client presentations and website content. Developed company's first email marketing segmentation/testing strategy leading to 32% increase in open rates and 40% improvement in click-thru rates. Marketing lead on seven outbound campaigns that broke records for lowest cost-per-lead where I was responsible for list research and segmentation, copywriting of telemarketing scripts and email messages.
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  • Incharge Institute
    Vice President, Audience Development & Web Strategy
    Incharge Institute 2006 - 2010
    Orlando, Fl
    Senior marketer responsible for all aspects of branding, customer acquisition and public relations for US and Canada. Manage media buying teams responsible for multimillion dollar budget in traditional media (DRTV, radio, direct mail, print) and online (affiliate, banner, PPC, social media).
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  • Dotphoto.Com/Exclaim Mobility
    Vice President, Marketing
    Dotphoto.Com/Exclaim Mobility 2004 - 2006
    West Trenton, Nj
    P&L responsibility for ~1 million-member photo ecommerce business including prints, merchandise, subscription and online advertising revenues. Manage marketing, ad sales, customer service and usability/customer experience as well as PR and advertising agency relationships.
  • Targetx
    Vice President, Operations & Client Services
    Targetx 2002 - 2003
    Conshohocken, Pa
    Recruited by company founders to develop strategies to grow business and implement profitable systems to scale marketing, improve general operations and client services. Increased annual retention rates 15% in first year through improved client service efforts. Led key initiative to generate profitable sales in previously untapped SMB and nonprofit markets. Conceived and executed direct mail, email, and PPC campaigns yielding 2,000+ qualified leads in 90 days.
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  • Princeton Ecom
    Director, Client Marketing
    Princeton Ecom 2000 - 2002
    Managed teams responsible for demand-generation marketing materials, sales collateral and consumer-adoption marketing initiatives. Directed client marketing, project management and external creative agency relationships. Spearheaded creation of customizable extranet marketing methodology to boost consumer enrollment and transaction volume at client’s online billing websites. Strategized and executed consumer-adoption campaign to distinguish products and services with prospects, clients, channel partners, and analysts.
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  • Advertising Specialty Institute
    Director, Internet Planning & Development
    Advertising Specialty Institute 1999 - 2000
    Trevose, Pa
    Retained by owners to lead $5 million online-exchange project providing supply-chain solutions. Oversaw line of business responsible for design, development, and maintenance of 100+ online catalogs marketing logo-imprinted merchandise. Managed content portal website and supervised production, web design, and content. Led creative teams in the comprehensive redesign of industry-leading content portal. Created monthly email newsletter that increased lead generation and signups to exceed first-year sales goals.
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  • Watermark Press
    Vice President, International Marketing Operations
    Watermark Press 1996 - 1999
    Owings Mills, Md
    Managed all international publishing operations including lead-generation advertising, direct marketing, IT, as well as general business unit leadership. Headed all international program objectives and roll-outs in the UK, France, Spain, Germany, New Zealand, and Australia.

David Alecock Skills

Email Marketing Online Advertising Direct Marketing Marketing Social Media Marketing Strategy E Commerce Start Ups B2b Marketing Strategy Marketing Management Lead Generation Copywriting Online Marketing Public Relations Budgets Strategic Planning Ppc Sales Social Media Leadership Business Strategy Public Speaking Advertising Market Research Team Building Competitive Analysis Seo Web Analytics Newsletters Corporate Communications B2c B2b Marketing Publishing Budgeting Cms Sem Online Services Website Merchandising Mobile Technology International Marketing Telemarketing

David Alecock Education Details

Frequently Asked Questions about David Alecock

What company does David Alecock work for?

David Alecock works for Agency The

What is David Alecock's role at the current company?

David Alecock's current role is Experienced account and operations executive with special expertise in technology startups..

What is David Alecock's email address?

David Alecock's email address is da****@****ail.com

What is David Alecock's direct phone number?

David Alecock's direct phone number is +140738*****

What schools did David Alecock attend?

David Alecock attended Harvard Business School Executive Education, La Salle University, University Of California, Los Angeles.

What are some of David Alecock's interests?

David Alecock has interest in Formula 1 Racing, Squash Racquets (Softball), Badminton.

What skills is David Alecock known for?

David Alecock has skills like Email Marketing, Online Advertising, Direct Marketing, Marketing, Social Media Marketing, Strategy, E Commerce, Start Ups, B2b, Marketing Strategy, Marketing Management, Lead Generation.

Who are David Alecock's colleagues?

David Alecock's colleagues are Matt Bowers.

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