David Velázquez Alén Email and Phone Number
David Velázquez Alén work email
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David Velázquez Alén personal email
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David Velázquez Alén phone numbers
I'm a passionate Marketer leader with a track record in delivering large scale Marketing transformation projects in Latam, USA & Europe, with strong strategic acumen and a digital first mindset. I have more than 16 years of experience mainly in the Telco industry (but also in Retail and consumer goods). Skilled defining and executing Marketing & Digital strategies to accelerate growth of most relevant business KPIs.KEY ACHIEVEMENTS: - Increased Digital channels Gross sales by +45% YoY (Chat, Lead Management and other assisted online channels) and +150% YoY online transactional sales. Also, launched key sales drivers such MGM friend’s referral platform and Sales CRM.- Analized and developed full digital strategy (Acquisition, online sales funnel and post sale experience)- Increased +35% YoY online gross sales trough integrated and targeted campaigns. Also, optimized Cust. Ops. costs by implementing self care platforms (Apps, Chat, Chat Bot, Help center, etc) - Presented the digital strategy of Tigo Millicom in Facebook HQ (US Palo Alto) http://bit.ly/1bgGkx1- Increased +23% YoY net sales on Amazon for Energy drinks (Europe / USA)- Created the Digital strategy for telcos (Social, Search, Display, SEO, PPC and owned channels)- Defined KPIs thought Digital Dashboard to track brand's performance--PORTFOLIO OVERVIEW* TELCOS: - Adamo Telecom (Barcelona, Spain) www.adamo.es - Millicom - Tigo www.tigo.com.py (LATAM Market) * RETAILERS AND GLOBAL BRANDS: - Energy drinks - Amazon company (Spain / US / LATAM) - Burger King , Pepsi and Ballantine's (South America) - Stock and S6 Supermarkets (Paraguay / www.stock.com.py)* MAINSTREAM MEDIA: 2 TV channels, 6 most visited online portals in PY, 4 magazines and 1 newspaper.--Fluent in Spanish and English. --Specialties: Marketing Strategy, Amazon, eCommerce, Digital Marketing, Business and Brand Strategy, Innovation, CRM, Gamification, Marketing Research, Web and Apps development and UX, Social Media, Business intelligence, Web Analytics, PPC, SEM, SEO, Display, Mobile.
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Head Of Marketing And DigitalAdamo Telecom Iberia S.A.U. Oct 2021 - PresentBarcelona, Es
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Digital Marketing DirectorAdamo Telecom Iberia S.A.U. Sep 2018 - Mar 2022Barcelona, EsMain Functions:► Establish and develop the ongoing company digital growth strategy► Plan and develop the Digital Strategies in Spain.► Analysis of growth opportunities on digital channels in Spain in the Telecommunications industry► Developed the full official web redesign to improve UX, gross sales and revenue► Implemented lead management, automation and flows to improve sales► Digital marketing campaigns and investment analysis.► Budget and P&L management responsibility.► Multichannel Marketing/Digital Coordinator.► Work closely with Marketing to increase awareness, brand reputation and content consistency across channels.
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Consultant In Strategic Marketing And Digital TransformationIndependent Consultant - Business Development And Management Apr 2017 - Mar 2022Dark Dog Organic (Consumer goods / Retail / eCommerce / USA and Spain)Key achievements: Increased Amazon Gross sales by +45% YoY by implementing key Marketing activities. Also, created the MKT department from scratch in Barcelona: Creatives, Paid media specialist, Content strategist, Webmasters, SEO specialist and Commercial profiles. -
Digital Marketing ManagerMillicom International Cellular (Tigo) Mar 2013 - Apr 2017Luxembourg, Luxembourg, LuManaged the Digital Marketing strategy of the most important Telco brand in LATAM: Tigo.com / Millicom Group (Telecommunications in LATAM and Europe)Key achievements: Launched key online sales drivers as our eCommerce platform to offer Smartphones and mobile services, Live Chat and Self care. Also, led the first partnership of Facebook with a Telco, presenting the campaign in Facebook HQ in Palo Alto, California.• Responsible for of all online marketing budget for all 5 business units• Budget definition and management based on different goals according to each business unit Management of online acquisition team• Expertise in the mainly channels for acquisition marketing, managing campaigns and defining strategies on SEM, Facebook, Display and Affiliates• Plan and strategy of seasonal campaigns for the important dates for ecommerce and branding campaigns, developing different partnership focused on improve the brand awareness• Implementation and management of Mobile marketing to M-commerce, App Install and App engagement -
Digital ManagerGrupo A.J.V. Jan 2007 - Apr 2013Helped to develop and execute an integrated, long-term digital business strategy for all the companies of the GRUPO VIERCI (www.grupovierci.com) which has the most important consumer goods Brands and mainstream Media in Latin America: Burger King, Pepsi, Ballantine’s, Stock.com.py (Supermarket e-commerce). Media: 2 TV channels, 6 online portals, 4 magazines and 1 newspaper.
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Multimedia Strategy And DeveloperAsociacion Paraguaya De Futbol 2007 - 2007PyA través de Memoria Activa -
Multimedia Strategy And DeveloperItaipu Binacional 2004 - 2004Foz Do Iguaçu, Paraná, BrA través de Memoria Activa
David Velázquez Alén Skills
David Velázquez Alén Education Details
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The Valley Business & Tech SchoolGeneral -
Hsm Educaçao - Sao Paulo, BrasilDigital Communication And Media/Multimedia
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Universidad Nacional De AsunciónInformation Technology
Frequently Asked Questions about David Velázquez Alén
What company does David Velázquez Alén work for?
David Velázquez Alén works for Adamo Telecom Iberia S.a.u.
What is David Velázquez Alén's role at the current company?
David Velázquez Alén's current role is Head of Marketing and Digital - Adamo Telecom.
What is David Velázquez Alén's email address?
David Velázquez Alén's email address is da****@****ail.com
What is David Velázquez Alén's direct phone number?
David Velázquez Alén's direct phone number is +177953*****
What schools did David Velázquez Alén attend?
David Velázquez Alén attended The Valley Business & Tech School, Hsm Educaçao - Sao Paulo, Brasil, Universidad Nacional De Asunción.
What are some of David Velázquez Alén's interests?
David Velázquez Alén has interest in Civil Rights And Social Action, Education, Environment, Science And Technology, Arts And Culture.
What skills is David Velázquez Alén known for?
David Velázquez Alén has skills like Estrategia Empresarial, Digital Marketing, Marketing Strategy, Desarrollo Web, Mercadotecnia En Medios Sociales, Online Advertising, Social Media Marketing, Redes Sociales, Web Content, Strategic Planning, Web 2.0, Business Strategy.
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