I was elected to the City of Whittlesea on a platform to enhance governance and financial management practices, engage with the community, and support small businesses. I am committed to:• Implementing strategies to foster community engagement and support for youth and the elderly.• Advocate for environmental sustainability and reduced environmental damage in our suburbs.• Provide support for small business to thrive in the Whittlesea area

Seiko Property Services works with real estate businesses and property owners to:Assist in maintaining investment and property portfolios,Support the sales and leasing process,Manage strata maintenance,Prepare home for market through staging and styling services,Deliver new homes for builders.

Activ8Water is an Australian owned company providing unique water enhancement technology for agricultural, livestock, commercial, industrial and domestic use.Activ8Water's Water Enhancement Technology (WET) changes the structure of water enhancing its function which benefits life on our planet. Activ8WET can be applied to any type of water including city water, ground water, river and lake water, tank water and even sea water.The technology has many applications and is used successfully in Japan and the United States. It is now available in Australia. The process is chemical free and uses constant agitation of Ceramic Beads in a chamber that positively charges water thereby changing the water’s molecular structure and releasing the water’s hydrogen atoms. The positively charged water enables animals and plants to absorb water more readily reducing water usage by up to 30%. Fertilizers and additives are also reduced due to the water enabling greater absorption.In commercial applications it reduces the buildup of scale and slime reducing corrosion. Its most successful application is in cooling towers of high rise buildings and industrial production. The water enhancement technology reduces maintenance costs and prolongs the life of expensive capital equipment.

As part of the Symplicit leadership team I was responsible for promoting our brand and solutions through targeted sales and marketing activities to existing and potential clients nationally. I was responsible for positioning the Symplicit brand as a leader in Human Centred Design UX/CX/Service Design. Tasked with growing the Symplicit business and fostering relationships with new and existing clients to provide innovation across organisations. I consulted with clients at a strategic level to identify business problems and position the most appropriate design methodologies to deliver technology solutions to provide exceptional customer/user experience. I manage multi disciplinary teams across Symplicit and our parent company DWS providing technology solutions to our clients.- formulated the strategy to connect with previous clients through targeted seminars. Developed content with subject matter experts and delivered seminars to re-engage with 9 clients - managed the tender process for Symplicit Melbourne for both government and corporate opportunities. - new client wins include BP, Swinburne Online, Cengage, VPSC, SAPN, Intuit, Crown Resorts, Department of Transport, La Trobe, Telstra, Bankfirst and Superfriend.- exceeded revenue target for 2017 achieving 137% to target bringing in an additional 5 new clients and achieved increased target for 2018- provided Symplicit/DWS with the first end to end client engagement across businesses working with project managers and technical specialists to deliver a market leading customer on boarding experience for a global energy company - won 2 major tenders the first for the Australian Government, Digital Marketplace and for a Global Energy company to redesign their customer on boarding process, integrating 7 third party providers and existing databases- saved large South Australian power company relationship by stepping in to provide support for 3 concurrent projects

I was engaged to implement a sales framework to allow for organizational growth through a systematized approach to sales. Working directly with the Director, I implemented sales processes to effectively measure and manage the growing pipeline of sales in social media and influencer marketing. • HubSpot CRM was chosen to assist with a standardized approach and I was responsible for documenting a best practice process. • Creating key data capture points, creating strategies that cater to digital solution pitches to specific personality types & stakeholders, and improved presentation process which immediately increased the close rate.• Implemented standard job descriptions for Sales staff for future employment.• Drove the redesign of the proposal presentation from paper based medium to a digital iPad presentation always focusing on client outcomes, reducing the sales time in proposal production..• Developed and designed marketing campaigns to attract new clients and capturing and analyzing data post campaign forms a part of my project.• Lead the development of partnership opportunities to increase awareness of the Contevo brand and point of difference in the market place.

Establishing three hospitality/tourism businesses in the Yarra Valley over the course of 2011 and 2012, I led end-to-end business development, sales and marketing, recruitment and training, people leadership and operational activities to ensure the profitable growth of all entities. Responsible for brand positioning and start-to-finish operational realisation of design concepts and new product offerings, I also held full accountability for driving P&L performance and ensuring legal compliance for the organisation. • Successfully delivered a first-to-market concept to the Yarra Valley in the form of Italian espresso bar, Essenza, establishing a successful brand that has developed into a franchise business model;• Established and grew Savoia Restaurant, a unique wedding and reception venue, and Barolo Lodge, a boutique accommodation provider, selling both in 2015 to focus on the core business of Essenza.

Responsible for leading a team of nine high performance sales professionals in each location, each responsible for multimillion-dollar sales targets across a portfolio of >300 premium accounts, this role focused on elevating individual and team capabilities to maintain number one market positioning in a rapidly changing market. My role involved leading the definition of sales strategies across the channel, in addition to supporting KAMs to achieve and exceed KPIs through frequent coaching, management of escalations and attending client meetings to deliver sales pitches. • Led the team to achieve $1M over target in 2009/10, lifting performance through a change in culture, coaching and development (using SPIN and Situational Leadership methodologies), and challenging the status quo prevailing across key account sales processes;• Improved the sales process to increase conversion rates, raising the bar in sales presentation techniques to ensure competitive positioning in a new digital market;• Invited to speak at a number of high profile conferences as a brand ambassador and subject expert, such as Sydney Chamber of Commerce Business Lunches;• Assumed additional responsibility for Canberra office mid-campaign, enabling the team to recover and exceed their revenue target through the development of specialised sales plans; • Asked to relocate to Melbourne office for a period of time to elevate performance across Key Accounts.

Promoted to Account Director for Digital Products, and subsequently, Major Account Director, Premium Channel following an organisational restructure to combine print and online sales teams under one division, I was responsible for leading, motivating and building capabilities across a team of 12 sales professionals to ensure the achievement of multimillion-dollar annual sales targets. I held full accountability for defining and overseeing the execution of tailored account development and sales strategies, including review and introduction of improved sales processes. • Lifted performance across inherited teams to exceed revenue targets through coaching, using the six-step sales process and a situational leadership approach;• Transformed Digital Products from a bottom performer to a number one sales performer within one metro cycle, reinvigorating the team through creation of a collegiate and high-energy sales environment.

Engaged as a Sales Coach to drive yield improvement through training, coaching and increased support for sales managers, I worked closely with business leads across NSW to identify and address skills gaps for >100 sales consultants. Partnering with other coaches and trainers across the NSW, I shaped and facilitated delivery of tailored training programs, whilst providing face-to-face coaching to lift sales performance. • Played a key role in increasing yield per consultant by 25%, in addition to improving sales conversion rate for online products through coaching to increase preparation for sales meetings;• Developed a coaching calendar and feedback system to improve interconnectivity with sales management and provide more opportunity for consultation on business needs.

Recruited to enable the organisation to achieve increased revenue and market share for online L&D products, I initiated and delivered a comprehensive strategy re-set, leading a re-branding exercise including overhaul of all marketing collateral and pricing to improve product appeal across key vertical markets. Also responsible for key account management, I presented as a single point of contact, leading end-to-end consultation with client stakeholders for bespoke products, pricing and oversight of the delivery process. • Delivered 300% sales growth in 1 year, leading the organisation through a rebranding exercise and strategic re-set to develop key vertical markets in pharmaceuticals, telecommunications and Government;• Implemented Salesforce CRM to reduce sales cycle and improve revenue conversion, in addition to defining a new pricing model to reflect market demands.

Recruited to drive new business development for online recruitment products and secure key accounts in the SME and corporate markets, this was a high-volume, high-pace sales role with a strong ‘hunter’ focus. Also mandated to lift growth and retention of key accounts, a significant part of this role required renegotiation ad renewal of contracts, and strategic turnaround of underperforming accounts. • Closed a number of deals with major accounts including Deloitte Touche Tohmatsu, PwC and Brambles (Recall), consistently meeting and exceeding set revenue targets and KPIs.

Following the acquisition of Eclipse by Deloitte, I focused on leveraging existing Deloitte relationships to cross-sell website and e-commerce solutions to large corporate organisations in an emerging online market. Placing a strong emphasis on client education via face-to-face meetings, this role required skills in multi-stakeholder engagement, tender management and project management to drive outcomes for clients in the online space. • Initiated, secured and delivered projects for ANZ Bank, Deutsche Bank, Sydney Gas, Consolidated Gaming, MCI Worldcom & Fairfax, in addition to facilitating delivery of NRMA & Jtec projects.

Sales and Marketing of chemicals and mineral sands to the Asian market from Western Australia and Queensland.Importation of finished products including caustic soda for the mining industry.