David A. Rockwell Email and Phone Number

• Ranked #5 overall MT in October 2024 and advanced to #2 overall MT in November 2024 within Group 62, reflecting consistent top-tier performance across key metrics.• Achieved 1st place rankings in October 2024 (my 3rd month) across a multi-state group (South Dakota, Iowa, Nebraska, and Illinois): • 1st in Total Additional Revenue (TAR) at $11.05 • 1st in Insurance Protection Penetration (IPP) at 33% • 1st in Retail Protection Penetration (RPP) at 88% • 1st in Marketing Outreach• Ranked 6th in total additional revenue in my first month and 4th in my second month, including 4th in insurance claims revenue.• Boost customer satisfaction and branch revenue by selling protection plans like damage waivers and promoting vehicle upgrades.• Strengthen client relationships by gathering feedback, addressing needs, and delivering tailored solutions, driving repeat business.• Partner with team members and leadership to ensure seamless daily operations and an efficient branch environment.• Member of Group 62's DART Board (Diversity Awareness Resources Team), serving on the Community Involvement Committee to advance diversity, inclusion, and community engagement initiatives.

• Created tailored business plans that enable startups and small businesses to secure funding, providing strategic roadmaps for sustainable growth.• Delivered comprehensive market analysis, identifying industry trends and competitive landscapes to inform business strategies and uncover new opportunities for clients.• Fostered strong client relationships through personalized consultations, understanding their needs to provide actionable insights and add value to their business operations.

• Oversaw franchise management software, rInsights, for Burger King and Popeyes, managing the nationwide adoption of the software at Popeyes, resulting in a 46% increase in franchises managed, with all US locations using the franchise management software.• Orchestrated and delivered comprehensive training programs for corporate trainers, significantly elevating their expertise in franchisee support processes and software tools, thereby boosting team efficiency and operational effectiveness.• Played a pivotal role in devising and implementing a strategy to transition Technical Support Operations to a new managed service provider, leading to reduced overhead costs and enhanced English language support.• Oversaw the integration of POS and financial data among major brands including Burger King, Popeyes, Tim Hortons, and Firehouse Subs, driving improved decision-making and collaboration at the C-level.

• Managed the customer inquiry management system (JIRA), overseeing 3,000 attribute data inquiries for strategic product placement and implementing process enhancements to adapt to changing attribute catalogs and program updates.• Enhanced cross-functional communication, fostering synergy for successful project outcomes, and collaborated with partners to strategically revamp customer experiences, focusing on product enhancements and optimization.• Analyzed and validated market trends deviating from historical patterns, implementing a strategy to authorize model market shifts; developed and managed the PI Support dashboard for root cause analysis of common and systemic customer issues.• Drove significant performance improvements by implementing KPIs: achieved a 47% increase in issue resolutions and a 12% reduction in resolution time; employed agile methodologies to enhance operational efficiency.• Developed training and support materials for the PI attribute catalog, addressing inquiries and providing training to internal and external clients; represented customer needs to facilitate a customer-centric approach for PI objectives.• Supported the voice-of-customer survey program and the annual restatement process, showcasing strong analytical and organizational skills in optimizing deliverable processes and quality control with minimal supervision.

• Spearheaded supply chain management for key Kroger stores, successfully shipping 11 million pounds of food and generating an estimated $31 million in revenue for 2019.• Served as the primary contact for the Kroger VMI Team, overseeing categories like Deli, AdvancePierre Foods, Jimmy Dean Frozen Breakfast, State Fair Corn Dogs, Ballpark Patties, and Frozen Value Added Protein.• Expertly utilized the SAP order management system to process customer orders, ensuring on-time delivery, SOX compliance, and meeting corporate fill rate objectives.• Implemented the Fourkites pilot program for over 400 trucks in 2020, achieving a notable 10% increase in on-time delivery performance.• Led strategic planning and execution for private label and made-to-order items, driving $3.1 million in revenue in 2020.• Demonstrated exceptional supply chain agility during Winter Storm Uri, executing swift restocking to maintain continuous supply.• Skillfully handled the allocation process for private label chicken wings during the 2021 Chicken Wing Shortage and the 2020-2021 NFL playoffs, ensuring steady supply amidst high demand.• Awarded the prestigious 212° Award in Q4 2019, Q2, and Q4 2020 for exceptional performance and dedication.• Nominated for the Customer Promise Award in Q4 2019 and Q2 2020, and the 5 C’s Award in Q4 2019 and Q3 2020, recognizing outstanding customer service and collaboration skills.• Active member of the Tyson Safety Council, Toastmasters of Tyson Foods, and Tyson Sustainability Team, contributing to workplace safety, effective communication, and sustainability initiatives.

• Excelled in audio branding, expertly advising businesses on integrating sound with visual branding to boost market presence and enhance brand perception; served as the key contact for potential PHMG clients, effectively engaging diverse global sectors.• Articulately communicated the unique benefits of custom On-Hold Marketing, Auto Attendant, and Out-of-Hours Messaging services, focusing on their pivotal role in customer engagement and brand reinforcement.• Played a critical role in educating clients on the strategic value of tailored on-hold messages for brand identity, product promotion, and sales enhancement; skillfully coordinated consultative meetings between business decision-makers and Business Development Managers to present personalized audio branding solutions.• Demonstrated exceptional sales prowess and commitment, independently making an average of 50 calls per day; adeptly used interpersonal skills to build relationships, facilitate key meetings, and deploy sophisticated sales strategies for successful contract acquisition.

• Excelled as a leader in Customer Support KPIs across the company, showcasing exceptional problem-solving skills in resolving customer issues and driving user satisfaction; instrumental in onboarding new partners in Los Angeles, significantly contributing to network expansion.• Innovated in safety and security by developing and implementing nationwide protocols, including the integration of 911 services and trusted contacts, thereby elevating user safety and trust in the platform.• Conducted thorough investigations into account security threats like takeovers, phishing, and social engineering, authoring detailed reports that informed improvements in Uber's security measures.• Played a pivotal role in enhancing account verification within the Uber app, effectively reducing risks and ensuring user safety, while also leading the successful pilot program with Sprint, paving the way for a strategic partnership.• Demonstrated exceptional teamwork and professionalism in processing sensitive information and maintaining operational efficiency, addressing client troubleshooting issues and keeping projects on track.

• Developed an award-winning, art-based conflict management program, uniquely teaching school-aged children the skills of conflict resolution through spoken word poetry and Hip-Hop, demonstrating a novel approach to peace education.• Delivered influential presentations on the curriculum's effectiveness and methodology at esteemed institutions, including the Wisconsin Institute for Peace and Conflict Studies and the Kroc Institute for International Peace Studies.• Achieved distinguished recognition from the MacArthur Foundation for exceptional achievements in developing and implementing the program.• Selected as the sole undergraduate finalist and presented at Marquette University's Good Money Challenge, earning the Good Money Challenge Brady Choice Award for the project's unique approach and potential.

• Collaborated as a key member of the software testing team, focusing on H7S Washer Extractor Systems (A2, A3, A4) and MGD Washer Extractor Systems, ensuring high-quality performance and reliability.• Played a crucial role in quality assurance, meticulously verifying that machines operated in accordance with detailed specifications.• Provided vital feedback to internal software development teams, delivering comprehensive reports on software malfunctions to facilitate prompt and effective resolutions.• Identified and reported any discrepancies and inaccuracies in machine specifications, contributing to continuous product improvement and accuracy.• Conducted thorough testing of in-house manufactured cables, ensuring their quality and compatibility with system requirements.• Responsible for updating Control Software, ensuring systems were equipped with the latest features and enhancements for optimal functionality.

• Provided executive administrative support to Emmy Award-Winning Director, Amardeep Kaleka, and managed schedules for executives, production teams, and VIPs, coupled with proficient handling of phone calls and distribution of meeting notes and memos.• Conducted effective data entry, technical writing, and coordinated scheduling to enhance project communication and ensure timely completion of tasks.• Demonstrated critical support and sensitivity in filming and mediation post the Mother Emanuel AME shooting in Charleston, SC, and played a significant role in the production of the Peacemakers documentary, from gathering and editing B-Roll to researching and refining content.• Developed sales scripts and coordinated marketing initiatives for NEL subsidiary companies, including Octav8 Productions, showcasing strong writing and sales coordination skills.• Showed exceptional versatility and team collaboration by handling diverse duties, from setting up and dismantling set locations to editing and coordinating the Milwaukee Public Schools Serve2Unite Award Ceremony.

• Spearheaded the coordination of racial and cultural diversity initiatives, utilizing social media platforms to amplify student narratives and foster a more inclusive campus environment.• Acted as a key liaison between the student body, faculty, and the President's office, contributing to the significant update of the campus hate crime policy.• Authored a comprehensive proposal for a minority mentorship program aimed at supporting and empowering underrepresented students.• Participated actively as a member of the diversity leadership round-table, collaborating on strategic discussions and decisions to promote diversity, equity, and inclusion across the college.

• Served as a script assistant for key video production projects, including the impactful “Ode to Ripon” marketing video, contributing to the creative storytelling process.• Actively involved in the creative development of school marketing programs, focusing on crafting and amplifying impactful narratives.• Collaborated closely with the Director of Digital Media, gaining insights into ongoing and future projects, thereby enhancing my understanding of digital marketing strategies.• Played a pivotal role in student engagement for projects, effectively identifying and coordinating with student participants as needed.• Dedicated significant time to providing constructive feedback, refining content, and making occasional edits to marketing materials, ensuring quality and coherence.• Independently conceptualized, filmed, edited, and conducted interviews for the "Aha Moment" project, showcasing my comprehensive skills in video production and storytelling.

• Diligently verified the accuracy of food orders, ensuring that each dish met the establishment's high standards and customer specifications.• Efficiently and courteously delivered food to guests, contributing to a positive dining experience and maintaining the reputation of Prairie Street Brewhouse.• Ensured prompt delivery of meals, maintaining optimal food temperature and quality to meet guest expectations and uphold service standards.• Assisted in maintaining a clean and organized dining environment by bussing and clearing tables, enhancing overall customer satisfaction and readiness for new guests.

• Conducted comprehensive interviews with students, staff, and faculty, showcasing strong interpersonal and communication skills.• Skillfully developed interview questions, ensuring they were insightful and relevant to the subject matter, contributing to the depth and quality of the content.• Engaged in in-depth interviews with various sources, gathering diverse perspectives and information to enrich article content.• Collaborated closely with the editorial team to create content that aligned with the mission and editorial standards of the assigned newspaper section.• Took full responsibility for the integrity of my work, upholding the highest standards of fairness, accuracy, and clarity in every piece submitted for publication.• Actively participated in scheduled staff meetings and workshop sessions, demonstrating commitment to continuous learning and team collaboration.