David Alterman

David Alterman Email and Phone Number

Chief Executive Officer at The Nursery Research & Planning @ The Nursery Research & Planning
David Alterman's Location
London, England, United Kingdom, United Kingdom
David Alterman's Contact Details

David Alterman work email

David Alterman personal email

n/a
About David Alterman

Expert in brand and communications research. For the last 18 years have worked exclusively in this area.Enjoying now getting back to hands on management of clients and helping apply research to solve business problems.Invited to judge 2010 IPA advertising effectiveness awards.Regular speaker on MAP, Advertising Research Conference Circuit.2014 elected to Main Board of Market Research SocietySpecialties: Brand and communications trackingIntegrated campaign evaluationMulti-media understandingBrand health studiesProposition development and pre-testingMeasuring emotional brand relationshipsAdvertising ROIFinancial advertising research

David Alterman's Current Company Details
The Nursery Research & Planning

The Nursery Research & Planning

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Chief Executive Officer at The Nursery Research & Planning
David Alterman Work Experience Details
  • The Nursery Research & Planning
    Chief Executive Officer
    The Nursery Research & Planning Jan 2022 - Present
    London, England, Gb
    View
  • The Nursery Research & Planning
    Chief Operating Officer
    The Nursery Research & Planning Nov 2007 - Jan 2022
    London, England, Gb
    The Nursery only exists to help brands grow. So my focus is making sure that every time we are commissioned to do some work for one of our increasing number of clients we make a difference. With the wonderful team we have at The Nursery, and a pervasive attitude of curiosity and commitment my job gets easier by the day
    View
  • Market Research Society (Mrs)
    Main Board Member
    Market Research Society (Mrs) Apr 2014 - Mar 2020
    London, Gb
    Doing my bit for the industry that has paid my bills since the beginning of time
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  • Hall & Partners
    Managing Director
    Hall & Partners Feb 2002 - Feb 2007
    London, Gb
    Ran and managed quantitative research business for Europe
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  • Acnielsen
    Executive Director, Australia
    Acnielsen Feb 2000 - Feb 2002
    New York, Ny, Us
    Responsible for a A$30m business (about £10m equivalent) and managing large team across offices in Sydney, Melbourne and Brisbane
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  • Acnielsen
    Regional Director Brand Tracking
    Acnielsen Oct 1997 - Dec 1999
    New York, Ny, Us
    Conceived, developed and sold regional brand and communications tracking product for Asia Pacific region
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  • Otr Spectrum/Acnielsen (New Zealand)
    Managing Director
    Otr Spectrum/Acnielsen (New Zealand) Jun 1990 - 1997
    Managed autonomous business unit and took part in management buyout from remnants of Pergamon AGB post Maxwell, and subsequently sold to ACNielsen in 1994
  • Otr Spectrum (New Zealand)
    Director
    Otr Spectrum (New Zealand) Jan 1989 - Jun 1990
    Specialised in customer satisfaction research
  • Agb Mcnair (New Zealand)
    Senior Research Executive
    Agb Mcnair (New Zealand) Sep 1987 - Dec 1988
    Managed the New Zealand Domestic Travel Survey - learnt all about motorhome nights in Horowhenua
  • Audience Selection
    Research Executive
    Audience Selection Sep 1985 - Aug 1987
    Rapid response telephone research agency
  • Rsgb
    Research Executive
    Rsgb Sep 1983 - Sep 1985
    Joined as Graduate Trainee

David Alterman Skills

Market Research Quantitative Research Customer Insight Advertising Research Consumer Behaviour Segmentation Online Research Integrated Marketing Marketing Research Qualitative Research Consumer Insight Marketing Strategy Brand Development Focus Groups Brand Equity Brand Health Tracking Business Insights

David Alterman Education Details

  • University Of Oxford
    University Of Oxford
    Mathematics

Frequently Asked Questions about David Alterman

What company does David Alterman work for?

David Alterman works for The Nursery Research & Planning

What is David Alterman's role at the current company?

David Alterman's current role is Chief Executive Officer at The Nursery Research & Planning.

What is David Alterman's email address?

David Alterman's email address is al****@****.org.uk

What schools did David Alterman attend?

David Alterman attended University Of Oxford.

What skills is David Alterman known for?

David Alterman has skills like Market Research, Quantitative Research, Customer Insight, Advertising Research, Consumer Behaviour, Segmentation, Online Research, Integrated Marketing, Marketing Research, Qualitative Research, Consumer Insight, Marketing Strategy.

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