Develop and execute multi-dimensional plans and provide support in the U.S. Hispanic space for music, entertainment & film clients ranging from Apple (Buzz Marketing), Carnegie Hall (Marketing & PR), Sony Music Latin (PR), Paramount + (PR for Film & TV), Artent Music Group (PR for LAGOS & Los Mesoneros), Warner Music Mexico (PR), Sony Music Latin artist Marcelo Rubio (Grassroots Marketing & PR), social justice activism pioneers Hash Tag America (Non-profit), indie artists Oal, Jacuzi Jetz, La MiO & Indy Fontaine (Creative Strategy), award-winning Artex Productions (Tourism & Social Activism), and consumer & entertainment agencies including H&M Communications (Influencer Marketing & PR), The Media Room (General Market Media Relations) & La Bulla PR (Creative Writing), amongst others.

Managed the company’s day to day operations including label services, management, publishing, recording studios and merchandise entities. Provided leadership for the implementation and achievement of RichMusic’s mission, vision, annual goals, and strategic plan. Offered leadership and direction to the Artist Relations, Marketing, Creative/Production, Publishing, A&R, Recording Studios and Merchandise divisions. Served as a critical partner to the CEO/Co-Founder and the senior management team to grow revenue across the board including its digital business for a wide variety of artists like Panamanian superstar Sech, Latin GRAMMY winning singer songwriter and rising star paopao, developing Puerto Rican star Dalex, Hitmaker DJ and Producer Dimelo Flow and up and coming roster including Argentinian pop and urban rising star Thyago and Colombian producers Symon Dice and Animal. • Implemented executive team to lead each division of the business including Artist Relations, Creative (A&R/Content/Production), Human Resources, Marketing and Publishing to drive best-in-class management practices to ensure RichMusic has the best people, infrastructure and systems to maintain and enhance the organization’s role as the leading top Latin music independent label • Cultivated the values and systems necessary to support an integrated and teamwork-centered culture between Artists Relations team and the company’s roster of artists• Work with Business Managers to create annual forecast for the company and internal accounting team to monitor spending vs. revenue coming in (streaming, publishing, brand partnerships) • Continuously work with Digital Marketing team to build schedule of releases, build strategies across DSPs and artist’s teams to grow daily streaming revenue• Built series of effective bi-weekly and monthly meetings including staff, departmental, external consultants and on-going artist meetings to ensure ongoing success of objectives and campaigns

Responsible for leading the publicity efforts for the network’s entertainment programming including major music award shows like Billboard Latin Music Awards and Latin American Music Awards. In charge of the development and execution of strategic long-term and short-term plans for external publicity (consumer media) and internal cross promotions. Designed the publicity strategies and supervised all logistics for national program launches including press events, talent and press tours to increase visibility of Telemundo and cable network Universo’s shows and talent among consumer media and internal channels. Developed strategic alliances and cross-functional efforts with major record companies and music publicists to to identify and maximize publicity opportunities supporting the network's business strategy. Responsible and administered the departmental budget and measured and reported impact of publicity strategies and return of investment.• Created innovative publicity activations for Billboard Latin Music Awards, Premios Tu Mundo, Master Chef Latino and Un Nuevo Dia resulting in out of the box tune-in coverage• Successfully launched publicity campaign for five seasons of Emmy winning series “El Señor de los Cielos” including working with Universal Music Regional Mexican artist Roberto Tapia, featured in the most recent season, achieving over 87 million impressions and close to $9,000,000 in publicity value 
 
• Aggressively completed English-language publicity plans resulting in talent appearances and coverage on The Ellen DeGeneres Show, Watch What Happens Live, Entertainment Tonight and The Today Show where La Voz Kids Coaches Natalia Jimenez (Sony Music), Pedro Fernandez (Universal Music) and Daddy Yankee (Cartel Records) appeared to push the last season of the show• Set up long-term plan for Universo’s “El Vato” featuring Regional Mexican music star El Dasa, which recently won an International Emmy for Best Non-English Language US Primetime Program

Responsible for creating marketing and public relation strategies for company’s eclectic roster including Juan Luis Guerra, Selena, Alejandra Guzman, Zoe, Belinda, Pablo Alboran, AB Quintanilla, Shaila Durcal and Joey Montana. Developed long and short-term plans for each artist based on overall strategy, profitability objectives and respective budget. Implemented and provided leadership for the execution of each project to promotions, marketing, brand partnerships and publicity teams in multiple offices. Worked with our Latin America affiliates for the international launch of campaigns. • Successfully launched and promoted Platinum and Gold selling albums for Juan Luis Guerra & Selena.• Effectively promoted charting radio singles for Juan Luis Guerra and Alejandra Guzman, which reached #1 on Billboard.• Significantly increased revenue for company by 30% by securing brand partnerships with brands such as Corona, Coca Cola and Acura for up & coming artist Joey Montana. • Created successful marketing and publicity plan for Pablo Alboran resulting in Latin Grammy nomination, performance on the show and ultimate sales spike for his debut album.

Independent firm offering consulting services in Marketing, Radio, Management and Touring to top companies/firms and artists in the entertainment industry. Clients included Warner Music (Mana, Alejandro Sanz, Laura Pausini, Luis Miguel, Jesse & Joy), JMAC Llc (Jesse McCartney), Roptus (RBD, Juan Gabriel, Fonseca, Diego Bonetta), American Entertainment Marketing (Paramount Pictures, Lionsgate, DreamWorks), Universal Music (Paulina Rubio, Jeremias) and EMI Music (Fey). Responsible for the set up, execution and follow through of marketing plans, career strategy and promotional tours for touring artists, manage budgets, lead clients to reach objectives, build and maintain strong working relationships with talent, media, promoters, radio and retail.• Successfully launched client’s Billboard charting album and highest grossing tour of artist's career.• Developed creative approach of brand partnership with perfume company for client, tying the release of the album with the perfume launch, resulting in high visibility of artist in non-traditional outlets like Macy’s and JC Penny.• Created radio plan for launch of single from Warner Music’s Mana, which led to a #1 debut and consecutive run on Billboard’s Hot Latin Tracks chart.• Set up promotions in Top 10 Hispanic markets for Paramount Pictures’ #1 box office hit Iron Man.

Manage all day-to-day activities for music artist Paulina Rubio. Maintained monthly budget, calendar, cash flow, travel, tours, sponsorships, recording and promotional, economic opportunities, etc. Act as liaison between artist and record company, media, publicist, booking agent, business affairs manager and legal affairs firm. Coordinate all promotional activities and recording with record company. • Successfully set up 25 city, 30 date Pau-Latina US Tour in the US including sold out shows in Los Angeles, San Jose, Reno, El Paso, Dallas, McAllen, Corpus Christi and Chicago.• Effectively coordinated recording sessions with top producers/songwriters including Christopher Stewart (Tricky), Ric Wake, Diane Warren and Roger Sanchez.• Coordinated multi phase promotional plans during Pau-Latina album cycle, which resulted in several Billboard Latin and Premio Lo Nuestro Awards.• Negotiated brand sponsorships with clients such as Andrea Shoes (Mexico) and Ron Pomalca (Peru) increasing yearly revenue by 25%.

Responsible for the repertoire of artists such as Luis Fonsi, Enrique Iglesias, Juanes, and Andrea Bocelli. Presenting new material from international affiliates, programmed release dates, set up of new product, development and execution of marketing plans, submission of monthly budget, coordinated promotional visits for artist and acted as liaison between company and management. • Aggressively promoted Enrique Iglesias singles to radio achieving a record-breaking 17 #1 singles on Billboard’s Hot Latin Tracks.• Developed marketing campaign for Paulina Rubio’s ‘Paulina’ release, which sold over 1 million units in the US.• Executed promotional plan in mainstream market for Juanes’ solo debut leading up to multiple Latin Grammy nominations.• Coordinated International release for Luis Fonsi’s ‘Abrazar La Vida’ album, which reached Platinum and Gold selling status throughout South and Central America as well as Spain.