David Alves De Melo Email & Phone Number

São Paulo E Região, Brasil

São Paulo Area, Brazil

ADD Analytics is a Brazilian startup with the mission of creating value over information collected at Big Data and filtered with AI (artificial intelligence), focusing business intelligence and efficiency.

São Paulo E Região, Brasil

Responsible for all marketing activities in Diebold Nixdorf Brazil, reporting to the president. Management of communications, trade shows, internal sales events, interaction with suppliers and distributors for marketing activities.Interface and management of PR agency relationship, releasing key messages and media opportunities. Publisher of Diebold.

São Paulo E Região, Brasil

Responsible for all marketing activities in Diebold Brazil. Coordination of communications, trade shows, internal sales events, interaction with suppliers and distributors for marketing activities.Interface and coordination of PR agency relationship, starting the communication preparation and obtaining the approvals with the executive committee.Knowledge.

São Paulo E Região, Brasil

- Partnership development;- Product definition;- Business development;- Strategic planning;- Negotiation.

São Paulo

• Responsible for Banking Automation products (hardware and software), reporting to the Automation Vice-President. Several alliances with local and foreign companies were developed in this period. Product presentations.
• Elaborated, in collaboration with the Strategic Director and the Automation Vice-President, the 5-year Strategic Plan for the banking automation area.
• Led a team formed by collaborators from different areas including engineering, procurement and manufacturing, whose focus was to reduce the manufacturing time of bus tickets ATMs for Mexico City. As a result, the first.
• Extensively negotiated a new technology with a Japanese supplier for the development of a new product, generating revenues of BRL 15 million.
• Coordinated a multifunctional group for cost reduction, successfully achieving 5% reduction for an especific customer ATM.
• Developed my team of technical background people to have a business view with focus on results by sharing information on ultimate goals of each project.

São Paulo

• Responsible for the corporate marketing at Diebold Brazil, reporting to the Marketing and Sales Vice-President. Main responsibilities included trade shows, market analysis, marketing strategies and communication..
• Coordinated and led 17 groups formed by staff from different areas of the company. Each group was responsible for elaborating an expansion plan for a specific line of business. As a result 5 new lines of business were.
• Integrated the marketing management of the printers’ division into the mother company, focusing on distribution channels (retail automation), and as a result, incrementing sales of PCs and printers in this segment.
• Expanded the marketing department scope of work, which initially focused exclusively on events, allowing it to become more strategic and integrated with company’s operations and business objectives.
• Improved existing budget allocation of cooperated marketing with Intel and Microsoft, and successfully obtained additional budget for specific actions.
• Upgraded company communication towards clients and employees, creating new channels and improving existing ones.

São Paulo

• Responsible for the banking automation area in Brazil and non-banking automation area in Latin America and reporting directly to the local product director and matrix reporting to the ATM product director in the United.
• Led an ATM customization Project for Argentina, coordinating the work of development teams in India, USA and Brazil, generating business worth US$ 1 million and adjusting the product for the Argentinian market.
• Reduced the time spent on commercial proposal elaboration from 15 to 1 day, enabling the company to participate in all market RFPs.
• Reduced manufacturing time for non-banking self-service equipment from 120 to 90 days by aligning strategies between engineering, manufacturing and planning areas.
• Improved exported equipment uptime and reduced costs of replacement parts, elaborating a commercial strategy with distributors and Latin American subsidiaries.
• Introduced the teller cash dispenser (Teller Assist) in the Brazilian market, generating initial sales of 1,000 machines.

São Paulo

• Management of banking and retail automation products. Project leadership of several products, many of them still in use by Brazilian banks. Trade shows organization. Presentations in customers, as well as product.
• Coordinated the development of the ATM line for Banco Itaú, still in use.
• Coordinated the product line created to compete in public bidding processes, which enabled Itautec to penetrate markets other than Banco Itaú, including Caixa and Banco do Brasil.

São Paulo

Hardware development for electronic games.

Mba, Business

Marketing Mba, Marketing

Pmp

Engineer, Electronics