Vaya serves as the strategy solution and measurement product for leading agencies & the world's most loved brands. Vaya provides a digital performance index measuring a 360° view of digital operations from customer acquisition through engagement, transaction, and fulfillment. • Lead UX / UI product design for VayaConnect SaaS solution including strategy, planning, and execution, resulting in 255%+ growth in year over year product sales. Conducted research, iterative UX improvements, UI patterns, information design, and data visualizations. Defined data sources and API requirements for developer hand-off. • Lead design consultant for all business management services for Vaya clients. Worked closely with stakeholders to develop 1-3 year business strategies for sustainable growth using KPI goal setting, data analysis, technology solutions, and continuous optimization.• Create ongoing user experience optimizations including: visual creative, written content and tech solutions in alignment with business goals. Project deliverables include all stages including fundraising, go-to-market, e-commerce, and marketing.

• Responsible for the design process, including research, digital strategy and delivery for digital properties and products.• Lead and mentor design team across client projects.• Guide clients to implement workflow optimizations and empower them to apply best practices within their organization.

• Lead internal design team, responsible for customer experience design, photography, and front-end development for $500+ million organization.• Reduced time and costs by 3x for production processes for creative deliverables and streamlined front-end development for Frontgate.com and GrandinRoad.com. • Introduced and managed co-op program which augmented the core team, fostered a mentoring atmosphere, while aligning additional capacity to complete extra initiatives.

• Grew internal E-commerce team to nine full time designers and developers to support all customer facing experiences for Frontgate.com, FrontgateContract.com, and GrandinRoad.com• Navigated through the seamless migration of site design, photography, and front-end code for two major platform releases.

• Successfully managed the E-mail marketing channel, achieving a 42% growth in demand, totaling $19 million, within my first year. Developed and implemented best practices for segmentation, coding and production.• Revitalized and redefined the company’s brands through consistent, informative and compelling digital design. • Implemented HTML coding best practices within CheetahMail software, resulting in e-mail campaigns that reached the widest audience with improved ROI.• Developed time-saving methods for faster e-mail campaign production, allowing more time to develop targeted marketing strategies.

• Responsible for the development, execution, and maintenance of all creative projects.• Worked directly with over 200 clients, ranging from small businesses to Fortune 500 companies.• Successfully launched brand identity for the company's video services, gaining instant recognition throughout the industry by utilizing marketing materials, online advertising and direct mail campaigns.

• Designed publications, packaging and web sites, from concept to completion. Collaborated with service bureaus to streamline the pre-press process, decreasing cost and project time.• Lead designer for monthly publication; responsible for advertising design, art direction, copywriting, and production.• Launched online versions of publications, increasing readership and advertising sales.