David Andrawes Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

As an expert practitioner of enabling customer-centered strategy I have been leveraging my digital experience to elevate multiple large organisation's roadmaps, portfolios, ecosystems and their customer’s experiences.This has meant not only having an advanced proficiency in tech and data platforms, analytics, CX, media, innovation management, and senior stakeholder engagement but also mining and defining opportunities and their successful commercialisation.Notable Highlights:- Led several proposals and sales activities for financial services, energy, and public sector resulting in $3.5M+ of signed work and two industry panel acceptances. - Championed the internal DE&I initiative, defining a business strategy that was endorsed by the BOM.

Melbourne, Victoria, Australia

Top-to-tail management of all local and global web platforms whilst also developing the accompanying strategies, frameworks and roadmaps to provide a seamless customer journey across digital touchpoints.Key Skills:DMP/ Audience studio, Adobe Target, Adobe Analytics, Google Analytics, GA360, Ecommerce, CX, SEO, SEA/SEM, Personalisation, lead strategy, behavioural segmentation.

Melbourne, Australia

Automated, qualitative, data driven, one-to-one, multi-touchpoint customer journeys. If you know what that means then you know this role balanced the technical aspects of product ownership (SFMC), platform integration and data with the deep empathy required to evangelise digital ways of doing and positively impact the course of every customer's journey. At a time of immense industry change and a HQ driven digital transformation this role invoked my greatest strengths of continuous problem solving, agile thinking, breakthrough strategy, collaboration, effective project, team and budget management.Key skills:Customer data enablement, data, implementation, always-on, omni-channel, agency collaboration, process development, Salesforce Service Cloud, Salesforce Marketing Cloud, marketing automation, experience design, luxury branding, privacy.

Sydney, New South Wales, Australia

Started a pop-up vegan juice and smoothie store from a passion for whole food and healthier options. Refined recipes with a nutritionist to highlight seasonal ingredients and create elevated flavour experiences from familiar fruit options.Conservative forecasted net earnings $220k for per store31% average profit margin from the first day of operations (forecast to increase with further openings)Designed store layout and processes to successfully serve 45 made-to-order customers per hourA strong brand from day one helped out-compete long-standing competitors in the direct vicinity.

Sydney, Australia

Being a "Kaizen" role meant being part of an internal R&D factory on the cusp of CRM and actively involved consulting to a network of 273 dealers in the area of fostering loyalty and improving UIO management. Acting as a business partner to the retail network, my role also involved delving deep into retail operations to identify problems, initiate change and implement transformational initiatives.Whether it was pitching and piloting new ideas, acting as product owner and implementer for a bespoke CRM system, or pure facilitation my toolkit included Design Thinking, Lean and Agile methodologies to rapidly create the most impact with the least resources.Skills Practiced:Change management, Business Advisory, CRM, Retail Operations, Loyalty / Retention, Proactive Repurchase, Unit In Operation (UIO) Management, Experience Design, Journey Mapping, Project Budgeting, Piloting, Software Development, Project management, Implementation Manager, Sales-coaching, Design Thinking, Lean Startup, Agile, Group training and Team Facilitation Notable Highlights:With no budget and in a 9 month period, 22 businesses were guided through to KPI achievement Distilling principles behind best practice CRM and creating 10 no budget ideas to disseminate to wider network.

Sydney, Australia

Working on some of the most prominent brands like LandCruiser and Hilux this role provided exposure to everything from brand creation, strategy formulation, budgeting, media buying and campaign implementation on every channel imaginable - and some you cant imagine. From multi-million dollar TV budgets to skunkworks style activations this role centred on maximising product desirability, brand equity and other key metrics across 10 model lines.Skills Practiced:Digital Marketing, Brand Management, Brand Strategy, Social Media, Integrated Campaign Management, Agency Management, Media Strategy, Asset Proofing, Pitch assessment, Project Management, SEO/SEM, Campaign Budgeting, BriefingNotable Highlights:Personally turned the rights to a decal on a car into a game changing campaign - Google 'Hilux Tonka'Introduced a new brand shifting model called C-HR Produced Hub/Hero/Hygiene content types across 30 unique campaigns

Melbourne, Australia

A specialist research project examining macroeconomic trends to attempt to predict the future and the product line up required to meet the needs of consumers in that future world. Working with every part of the business and collating insights from a myriad of futurists it was possible to determine the macro-economic trends that will shape consumers and therefore what kind of business we need to be.Skills Practiced:Visioning, Project Management, Research, Business Advisory, Business Strategy, Event Management.Notable Highlights:Gaining director level approval for recommendations that scope 10-years of company direction

Melbourne, Australia

Simply put, balancing price, product and volume with countless business cases to achieve the optimal profitability across product life-cycles.This means working up the supply chain with factories around the world to understand cost bases and chief engineers to manage local needs as well as manufacturing restrictions. Then working down the chain to inform and negotiate with local stakeholders to ensure the smoothest possible launch.Skills Practiced:Product Lifecycle Management, Product Strategy, Product Development, Product Evaluation, Pricing, Volume Planning, Complexity Management, Variant Management, Configuration Logics, Analysis, Forecasting, Prototyping, Business cases, Logistics, Architecture/Platform Studies, International Business.Notable Highlights:Responsible for up to 50% of the volume and 80% of the profitCompletely revamped 2 model lineup to improve profitabilityIntroduced a bespoke special edition to boost the model lifecycles Introduced a new model line into a bourgeoning segment.

Acting as a conduit between customers and technical engineers this B2B relationship role involved managing clients and the resolution of faults with their complex data and hosting infrastructure essential to doing business.The ultimate goal was "The best customer service in the world" and utilising 'Personal Accountable Service' modelled on the Ritz Carlton meant redefining what best-practice customer service experience really meant. The result; MacquarieHUB was nominated for the ATA awards in five categories in its first year of operation.Skills practised: Customer Services, Customer Experience, Recruitment, Employee Engagement, Training, Coaching, Account Management, B2B, Telco, Hosting (Cloud services).Notable Highlights:Nominated for National Best Customer Service Professional awardSelected to represent department with Prime MinisterSelected to train new recruits on best practice processes.

Economics

Master Of Management, Innovation & Entrepreneurship

Bachelor Of Business, Marketing