David Phillips Email & Phone Number

Raleigh, Nc, Us

Brentford, Middlesex, Gb

Brentford, Middlesex, Gb

Brentford, Middlesex, Gb

Brentford, England, Gb

Brentford, England, Gb

Cary, Nc, Us

Currently I am responsible for managing the English-language global SEM program while overseeing and setting the strategy for all SAS global and regional search teams. Leveraging Marin software I've overhauled our paid search account architecture across engines resulting in massive CPC and CPA decreases and tremendous conversion rate increases, ultimately making SEM one of the top marketing channels influencing revenue. I work closely with designers and developers to continually optimize landing pages for desktop and mobile. I also work very closely with product and content marketing teams to identify, create, and align the right types of content to meet the search intent of visitors in the multiple stages of the customer journey.

Cary, Nc, Us

I led the SEO strategy for the SAS multi-national, multi-lingual site. While in this role I spearheaded a new content marketing strategy by working closely with product and content marketers to identify (and create) the right types of content and keywords to specifically align with the multiple stages in the customer journey. I instituted a keyword usage framework that along with other on page guidelines led to tremendous year over year organic search traffic growth. Additionally, with dotted lines to our global SEO specialists I educated and instructed team members in our international offices on how to grow their international organic traffic.

Tysons Corner, Va, Us

I was responsible for creating and driving Cvent's global digital marketing strategy. I led Cvent's global digital marketing team that increased marketing qualified leads that led to huge year over year revenue growth in multiple successive years that paved the way for a successful IPO. My team executed campaigns and drove new initiatives spanning every digital marketing tactic including paid search, SEO, display and retargeting, video marketing, conversion optimization, automation, mobile marketing, and web analytics. I ensured the team met KPIs and exceeded goals to help reach sales targets across all Cvent product lines both domestically and internationally.

Tysons Corner, Va, Us

Managed SEO, PPC Marketing, Display Advertising, & Conversion Rate Optimization (CRO) for Cvent and Cvent's stand-alone mobile entities, CrowdCompass and CrowdTorch.

Tysons Corner, Va, Us

I managed SEM, SEO, and display advertising for Cvent.com

Arlington, Va, Us

I managed several multi-million dollar SEM programs for several of LM&O's largest clients including major auto rental companies and restaurant chains.

Chevy Chase, Maryland, Us

I led a team of three Marketing Analysts while managing Paid Search, Social Media, Display Advertising, and a bit of SEO for domestic and international hotels and resorts including major independent properties as well as properties under the Hilton, Marriott, and Wyndham brands.

Chevy Chase, Maryland, Us

Chevy Chase, Maryland, Us

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Leadership And Management Certificate Program