David Añón Email & Phone Number

Lincolnshire, IL, US

• Regional Marketing lead for Latin America. Responsible for the overall development and execution of the regional integrated marketing strategy. Manage a multimillion-dollar operating budget which encompasses headcount.
• Online and offline ABM execution based on business priorities and pipeline of mapped strategic accounts.
• Supporting channel sales out efforts and monitoring channel day-on-hand inventories.
• Channel expansion, recruitment, and eco-system specializations to support new vertical business efforts.
• Global Marketing Lead - global partnership with Microsoft (LATAM, NA, APAC and EMEA)
• Manage a team that directly manages +250 top Managed Channel Partners

Lincolnshire, IL, US

• Developed and executed Zebra’s expanding Channel, Field, Vertical and Product Marketing strategies across all sales and distribution channels in Latin America. Aligned with SVP, GM of LA, and Sales Operations to set.
• Expanded current responsibilities to include:o Regional Product Marketing, Channel / Field Marketing, SaaS, and Vertical Marketing teamso Matrix-Led – Channel Communications, PR, Digital/Social Marketing, and Marketing.
• Consistently surpassing Marketing Business Objective KPIs: Sales Pipeline Revenue, Category Market Shares, NPS (Net Promoter Scores – Channel and End-user), Impressions, MQL conversions, and Budget governance
• Member of the Global Marketing Executive Leadership Team
• Project – Marketing Liaison for Global Partners and OEM team based in UK.

Lincolnshire, IL, US

• (AREAS OF SUPERVISION: DIRECT – Channel Partner, Distribution and Vertical Marketing, Events, MDF/COOP, Promotions, Budget, Planning, Vendor Management, INDIRECT – Channel Communications, Lead Management, Public.
• Led a team of channel, field, and vertical marketing professionals through the development and execution of all marketing strategies, plans and programs for channel go-to-market initiatives for LA.
• Aligned with Product Marketing to develop the execution of to/thru product launches across the multiple territories and channels – Distributors, Sub-Distributors, Resellers, ISV, end-users.
• Managed and executed annual and quarterly budgets inclusive of COOP, MDF, T&E, and Program Spend.
• Identified market/customer opportunities, managed positioning strategy and developed supporting programs to support Pipeline and Market Expansion initiatives.
• Assisted in launch of global channel platform tools: MDF/COOP utilization platform, Incentive program, lead management, co-branding, and reporting tools.

Lincolnshire, IL, US

• Develop and execute Zebra’s Channel and Vertical Marketing strategies across all sales and distribution channels in Latin America. Align with VP, GM of LATAM and set direction and manage all marketing initiatives.
• Lead a team of channel, field, and vertical marketing professionals through the development and execution of all marketing strategies, plans and programs for channel go-to-market initiatives for LATAM.
• Oversees the LATAM Integrated Plan across all marketing groups: Global, Demand Center, Comms, PR, Channel and Vertical.
• Aligns with Product Marketing to develop the execution of product launches across the multiple sub-regions and channels – Distribution, Resellers, ISV, end-users
• Manage and execute annual and quarterly budgets inclusive of MDF, COOP, and other discretionary funds
• Collaborates with all stakeholders to leverage best practices and ensure channel marketing’s alignment with key strategic regional initiatives.

Miami, Florida, US

• Marketing leader responsible for planning, development and managing spend of all eMerge Americas’ marketing strategies, corporate communications, public relations, marketing events, and activities, both external and.
• Spearheaded and executed inaugural Regional LATAM eMerge Americas Roadshow – 6 Countries
• Managed the launch of the first bilingual eMerge website & mobile app with CRM and database integration.
• Develop and manage a robust digital strategy focused on raising brand awareness and increasing both 2015 and 2016 attendance. (surpassed 13,000 attendees, 400 Companies, +125 Speakers and 2.4B Media Impressions)
• Manage the organization’s PR and Communications – Media / Journalist, Industry Analysts, Bloggers, Influencers
• Manage relationships with external agencies and partners – PCWorld, NY Times, People en Español, NBCU, America Economia, and others.ACHIEVEMENTS:- Exceeded prior year’s Sponsorship target by 320% (primarily due to.

Lead the company's US Hispanic and Multicultural Strategy. Focused on developing comprehensive integrated plans for clients encompassing Media Strategy, New Business Development, Strategic Planning, Product Development and Launches, Public Relations, Social Media Marketing, Event Management, Branding, Translations, Research, Creative Development and.

Stamford, CT, US

• Overseeing development and deployment of comprehensive business plan across Latin America and peripheral segments. Allocated pan-regional budget for content licensing, PPV, live events, CPG, digital and studio. Sourced.
• Distribution Channel Eco-system - Negotiated and closed high-level contract renewals for WWE content
• Captured progressive growth via pipeline expansion through strategic distribution expansion efforts
• Event Management (Sportel, Rio / LA Screenings, LAX / NATPE, Miami / MIPCOM, Cannes)
• 4 City Live Event Tour – WWE Live (Mexico City, Guadalajara, Monterrey, Queretaro)
• Management of Affiliate Programs

Waterloo, Ontario, CA

• Responsible for the LATAM Regional Marketing OPEX budget including brand strategy, positioning, media planning, channel programs, events, CRM, PR, research, segment and COOP budgets. Developed, executed and managed.
• Catalyzed exponential market share from 5% to 45% of all smartphones for BlackBerry in 3 years.
• Cultivated brand activities with third-party partners such as: Verizon Wireless, MTV, ESPN, NBA, Turner, A&E, Televisa, Univision, Sony, XIX Entertainment and Time Warner
• Guided roll-out of first LATAM Channel Marketing Education & Incentive Portal “BlackBerry Life”
• Managed multi-city Enterprise, SMB, and PYMES event – BlackBerry Collaboration Forum in Latin America
• Managed the developer and app ecosystem – BlackBerry App World

Waterloo, Ontario, CA

• Oversaw Channel Expansion to encompass over 122 carriers throughout LATAM.
• Manage multi-million dollar Channel COOP, MDF, and Discretionary Marketing Budget
• Provide market insights for product development and manufacturing
• Product Launches and Distribution Strategy
• Developed and managed of the quarterly sell-through targets per channel, per country.
• Responsible for the overall financial performance of the region (SG&A, CM%, Revenue Target)

Miami, Florida, US

• Developed and executed an international campaign with Greater Miami Conventions and Visitors Bureau (GMCVB) and American Airlines promoting Miami-Dade County and a place to “live, work, and play”. Campaign "Miami.
• Managed the annual members Golf Tournament Fundraiser
• Managed the media team for all Press Releases and Customer Testimonials
• Supervised the Creative strategy and collateral material development
• Managed group responsible for annual Executive Board Members Meeting
• Business Development across multiple groups

Miami, FL, US

• Innovated, implemented and monitored Global Marketing Plan and related communications tools to enhance sharing of product and service information throughout global subsidiaries. Developed the Channel Strategy across.
• Spearheaded creative rollouts, trainings, events and new consumer lifestyle opportunities with Motorola, BlackBerry and Kingston
• Developed and managed first non-traditional online ecommerce platform for manufacturing partner in Mexico and Colombia to increase consumer engagement and market share.
• Founded demand-generating marketing programs through enhanced relationships with OEM, ODM, carrier and retail channels to support brand and channel expansion efforts.
• Latin America event and sponsorship lead at Mobile World Conference - Barcelona, Spain.
• Conducted Mystery Shopper for PALM accessories products in Latin America

San Diego - US | Tokyo - JP, US

• Created, implemented and managed Integrated Marketing Communications strategy based on business KPI’s. Managed vendor relationships, events and technical product presentations. Developed and managed Broadcast and.
• Successfully developed and rolled-out Proyecto Horizonte, a channel eco-system expansion initiative to enhance the Representative community with professional line Registered Dealers across Latin America.Lead the.
• Successfully managed regional tradeshow booth & attendee presence globally o NAB, Las Vegas (Broadcast Show) o Infocomm (Display Show) o CEDIA (Home Technology) and other industry events (Medical, Security, Display.
• Supervised Marketing Services Team in development and production of all campaigns and collateral material
• Marketing and Sales program development for affiliate, dealer, and representative channels.
• Managed and briefed all agency activities across the entire B&P division.

San Diego - US | Tokyo - JP, US

• Strategic Planning across entire display portfolio
• Business Development for category
• Managed product-lines that include: LCD Projectors, Professional and Broadcast Monitors, Plasmas, Large Venue "Jumbotron" Displays, Video Conference and eConference Systems.
• Budgeted and managed all aspects of Sony's Professional and Broadcast Display and Video Conference $42M business in Latin America and the Caribbean.
• Product Development and Manufacturing
• Prepared Market Analysis, Pricing and Product Comparisons.

• Specialized in consumer electronics / office automation equipment for S. Florida and Caribbean.
• Manage a $32M Sales Budget
• Consistently surpassing budget targets YoY (Grew business by 115%)
• Responsible for establishing yearly projections, preparing sales forecasts, marketing surveys and budgeting.
• Event Management: coordinated and managed international conventions (USA, Japan and Caribbean)
• Order, Warehousning and Inventory Management: responsible for purchasing and coordinating shipments of domestic and international orders.

• Manage orders from Caribbean customers for goods coming from Miami FTZ, Panama or factories in Japan, Malaysia and other countries in Asia.
• Managed all inventory of consumer electronics in 3 Miami warehouse operations.
• Managed container documentation and logistic services
• Consolidated and placed all orders for Caribbean goods to Japan
• Developed calculation tool for configuration and loading of products

Bachelor Of Arts (Ba), Multinational Business Operations

Aa, Business

Executive Leadership Certificate, Business

Innovation And Leadership Certificate, Business, Management, Marketing, And Related Support Services