David Añón Email & Phone Number

Lincolnshire, Il, Us

Regional Marketing lead for Latin America. Responsible for the overall development and execution of the regional integrated marketing strategy. Manage a multimillion-dollar operating budget which encompasses headcount, T&E, and marketing OPEX inclusive of MDF/COOP. • Online and offline ABM execution based on business priorities and pipeline of mapped strategic accounts.• Supporting channel sales out efforts and monitoring channel day-on-hand inventories.• Channel expansion, recruitment, and eco-system specializations to support new vertical business efforts.• Global Marketing Lead - global partnership with Microsoft (LATAM, NA, APAC and EMEA)• Manage a team that directly manages +250 top Managed Channel Partners

Lincolnshire, Il, Us

Developed and executed Zebra’s expanding Channel, Field, Vertical and Product Marketing strategies across all sales and distribution channels in Latin America. Aligned with SVP, GM of LA, and Sales Operations to set direction for all marketing strategies and priorities for the LATAM region.• Expanded current responsibilities to include:o Regional Product Marketing, Channel / Field Marketing, SaaS, and Vertical Marketing teamso Matrix-Led – Channel Communications, PR, Digital/Social Marketing, and Marketing Contact Center• Consistently surpassing Marketing Business Objective KPIs: Sales Pipeline Revenue, Category Market Shares, NPS (Net Promoter Scores – Channel and End-user), Impressions, MQL conversions, and Budget governance • Member of the Global Marketing Executive Leadership Team• Project – Marketing Liaison for Global Partners and OEM team based in UK.

Lincolnshire, Il, Us

(AREAS OF SUPERVISION: DIRECT – Channel Partner, Distribution and Vertical Marketing, Events, MDF/COOP, Promotions, Budget, Planning, Vendor Management, INDIRECT – Channel Communications, Lead Management, Public Relations, Social, Media, Brand, Training, Web Development, Customer Database)• Led a team of channel, field, and vertical marketing professionals through the development and execution of all marketing strategies, plans and programs for channel go-to-market initiatives for LA.• Aligned with Product Marketing to develop the execution of to/thru product launches across the multiple territories and channels – Distributors, Sub-Distributors, Resellers, ISV, end-users.• Managed and executed annual and quarterly budgets inclusive of COOP, MDF, T&E, and Program Spend.• Identified market/customer opportunities, managed positioning strategy and developed supporting programs to support Pipeline and Market Expansion initiatives.• Assisted in launch of global channel platform tools: MDF/COOP utilization platform, Incentive program, lead management, co-branding, and reporting tools.• Identified, planned, and oversaw the execution of multiple events (industry focused and/or partner-exclusive).• April 2017 – Began managing Vertical Marketing for LA (HC, Strategy and Budget)• December 2016 – Given responsibility to manage LA Events (Strategy and Budget)

Lincolnshire, Il, Us

Develop and execute Zebra’s Channel and Vertical Marketing strategies across all sales and distribution channels in Latin America. Align with VP, GM of LATAM and set direction and manage all marketing initiatives within the LATAM region that are consistent with the overall LATAM Sales and Marketing organization’s strategic objectives.• Lead a team of channel, field, and vertical marketing professionals through the development and execution of all marketing strategies, plans and programs for channel go-to-market initiatives for LATAM.• Oversees the LATAM Integrated Plan across all marketing groups: Global, Demand Center, Comms, PR, Channel and Vertical.• Aligns with Product Marketing to develop the execution of product launches across the multiple sub-regions and channels – Distribution, Resellers, ISV, end-users• Manage and execute annual and quarterly budgets inclusive of MDF, COOP, and other discretionary funds• Collaborates with all stakeholders to leverage best practices and ensure channel marketing’s alignment with key strategic regional initiatives. • Drives consistent Zebra brand and corporate messages through the partner community ensuring that the positioning and content is relevant, targeted, prioritized and timely.• Identifying market/customer opportunities, managing positioning strategy and developing supporting programs for Strategic Partnering and Market Expansion initiatives• Collaborate with Global team in creating and executing strategic initiatives that align with regional requirements. Lead the team to develop marketing programs, campaigns, experiential, and educative programs for both channel and end-users. • Assists in defining global channel programs and platform tools: Vistex, Salesforce, incentive & learning platform, lead management, and reporting tools.• Identify, plan and oversee the execution of multiple channel events both industry focused as well as partner-exclusive.

Miami, Florida, Us

Marketing leader responsible for planning, development and managing spend of all eMerge Americas’ marketing strategies, corporate communications, public relations, marketing events, and activities, both external and internal. Oversee the development and implementation of sponsor and community partner support materials, website, app, online tools, and educational services. Set the direction for all media and social engagement efforts. (AREAS OF SUPERVISION: DIRECT All aspects of Marketing. This includes, brand identity, creative, end-user communications, corp comms, PR, social media, analytics, web development and management, material creation, events, agency management, etc…)• Spearheaded and executed inaugural Regional LATAM eMerge Americas Roadshow – 6 Countries• Managed the launch of the first bilingual eMerge website & mobile app with CRM and database integration.• Develop and manage a robust digital strategy focused on raising brand awareness and increasing both 2015 and 2016 attendance. (surpassed 13,000 attendees, 400 Companies, +125 Speakers and 2.4B Media Impressions)• Manage the organization’s PR and Communications – Media / Journalist, Industry Analysts, Bloggers, Influencers• Manage relationships with external agencies and partners – PCWorld, NY Times, People en Español, NBCU, America Economia, and others.ACHIEVEMENTS:- Exceeded prior year’s Sponsorship target by 320% (primarily due to negotiations with Clear Channel, NBC Universal, Telemundo, Visa, and others)- Exceeded in registrant targets by 30%- Managed and launched inaugural eMERGE LA Roadshow in key LA markets (+800 attendees)

Lead the company's US Hispanic and Multicultural Strategy. Focused on developing comprehensive integrated plans for clients encompassing Media Strategy, New Business Development, Strategic Planning, Product Development and Launches, Public Relations, Social Media Marketing, Event Management, Branding, Translations, Research, Creative Development and Sponsorships targeting US Hispanic and Multicultural segments.

Stamford, Ct, Us

Overseeing development and deployment of comprehensive business plan across Latin America and peripheral segments. Allocated pan-regional budget for content licensing, PPV, live events, CPG, digital and studio. Sourced and secured key partnerships with stakeholders throughout region. Architected, trained and directed high-performance Latin America team against aggressive performance metrics. Created and communicated overall business strategy aimed at growing revenue, hitting profit targets and strengthening fan engagement. Collaborate cross-functionally, including with legal and C-suite, to clarify line-of-sight throughout organization. • Distribution Channel Eco-system - Negotiated and closed high-level contract renewals for WWE content • Captured progressive growth via pipeline expansion through strategic distribution expansion efforts• Event Management (Sportel, Rio / LA Screenings, LAX / NATPE, Miami / MIPCOM, Cannes)• 4 City Live Event Tour – WWE Live (Mexico City, Guadalajara, Monterrey, Queretaro)• Management of Affiliate Programs• Innovated digital and social campaigns to increase fan engagement and expand brand presence• Executed a Milward Brown brand study in Mexico

Waterloo, Ontario, Ca

Responsible for the LATAM Regional Marketing OPEX budget including brand strategy, positioning, media planning, channel programs, events, CRM, PR, research, segment and COOP budgets. Developed, executed and managed annual and quarterly marketing plans in line with sales, volume and revenue targets. Built and directed a 65+ member team throughout LATAM, US and Canada. Oversaw Enterprise Segment Marketing programs in LATAM, including five-country university tour and multiple B2B forums throughout LATAM. Spearheaded multi-million dollar programs and events with measureable ROMI.• Catalyzed exponential market share from 5% to 45% of all smartphones for BlackBerry in 3 years. • Cultivated brand activities with third-party partners such as: Verizon Wireless, MTV, ESPN, NBA, Turner, A&E, Televisa, Univision, Sony, XIX Entertainment and Time Warner• Guided roll-out of first LATAM Channel Marketing Education & Incentive Portal “BlackBerry Life”• Managed multi-city Enterprise, SMB, and PYMES event – BlackBerry Collaboration Forum in Latin America• Managed the developer and app ecosystem – BlackBerry App World• Developed and executed a pan-regional Go To Market Strategy supporting channel expansion and brand.• Engaged with Product and Sales teams to develop yearly time-to-markets and product rollout plans.• Oversaw programs for over 3,200 third-party field-marketing resources and thousands of stores in the region.• Commissioned: Pyramid Research, IntenTrack Study (Starcom), Mystery Shopper, and Ethnographic Study• Manage several university / education focused student engagement programs throughout the region.• Created and managed all digital and social development across the region (panregional and local presence)• Promoted from Director of Channel Marketing – Latin America

Waterloo, Ontario, Ca

• Oversaw Channel Expansion to encompass over 122 carriers throughout LATAM.• Manage multi-million dollar Channel COOP, MDF, and Discretionary Marketing Budget• Provide market insights for product development and manufacturing• Product Launches and Distribution Strategy• Developed and managed of the quarterly sell-through targets per channel, per country. • Responsible for the overall financial performance of the region (SG&A, CM%, Revenue Target)• Successfully built-out and managed a channel team from 16 to 45 people throughout the region.• Successfully engaged channel partners to launch BlackBerry in Pre-Paid• Channel Relationship Management Program implementation.• Surpassed targets and grow BlackBerry regional presence by over 115% YoY for 2 ½ years.• Consistently managed OPEX without exceeding budget and giving company optimal ROI results.• Launched the first Pan-regional Marketing Summit “Alianza”• Developed and managed of the first Channel Marketing Pan-regional Newsletter• Participated in multiple carrier events representing BlackBerry (Telefonica Leadership Conference, AMX Convention, C&W Offsite, etc…)

Miami, Florida, Us

• Developed and executed an international campaign with Greater Miami Conventions and Visitors Bureau (GMCVB) and American Airlines promoting Miami-Dade County and a place to “live, work, and play”. Campaign "Miami - Where Worlds Meet"• Managed the annual members Golf Tournament Fundraiser• Managed the media team for all Press Releases and Customer Testimonials• Supervised the Creative strategy and collateral material development• Managed group responsible for annual Executive Board Members Meeting• Business Development across multiple groups

Miami, Fl, Us

Innovated, implemented and monitored Global Marketing Plan and related communications tools to enhance sharing of product and service information throughout global subsidiaries. Developed the Channel Strategy across LATAM and US Hispanic. Coordinated execution of channel training programs to network operators and retail channels. Contributed on Motorola Project RED team for Latin America.Key Achievements• Spearheaded creative rollouts, trainings, events and new consumer lifestyle opportunities with Motorola, BlackBerry and Kingston• Developed and managed first non-traditional online ecommerce platform for manufacturing partner in Mexico and Colombia to increase consumer engagement and market share.• Founded demand-generating marketing programs through enhanced relationships with OEM, ODM, carrier and retail channels to support brand and channel expansion efforts.• Latin America event and sponsorship lead at Mobile World Conference - Barcelona, Spain.• Conducted Mystery Shopper for PALM accessories products in Latin America• Promoted from Director of Marketing – Latin America Director of Marketing:• Strategic Planning• Responsible for the retail merchandising program - guidelines for 180 kiosks (Points of Sale)• Research and develop the launch of new wireless accessory line. • Creation of ALIANZA Regional Marketing Team. • Product customization / personalization programs through licensing agreements geared at increasing sales volumes and creating product differentiation. (Starboard Cruises, Mattel Products, and TELMEX Racing) • Head the strategic sponsorship of Escuderia TELMEX

San Diego - Us | Tokyo - Jp, Us

Created, implemented and managed Integrated Marketing Communications strategy based on business KPI’s. Managed vendor relationships, events and technical product presentations. Developed and managed Broadcast and Professional Corporate Branding Guidelines. Developed and oversaw the Corporate Communications and PR strategies for Broadcast and Professional division. Directly managed all collateral creation, production and distribution.• Successfully developed and rolled-out Proyecto Horizonte, a channel eco-system expansion initiative to enhance the Representative community with professional line Registered Dealers across Latin America.Lead the creation and roll-out of the first pan-regional tri-lingual internet and channel partner extranet portals• Successfully managed regional tradeshow booth & attendee presence globally o NAB, Las Vegas (Broadcast Show) o Infocomm (Display Show) o CEDIA (Home Technology) and other industry events (Medical, Security, Display, Video etc…)• Supervised Marketing Services Team in development and production of all campaigns and collateral material• Marketing and Sales program development for affiliate, dealer, and representative channels.• Managed and briefed all agency activities across the entire B&P division.• Promoted from Manager – Marketing Communications and Marketing Manager – Broadcast display equipment• SPECIAL PROJECT – Headed Regional Business Warehouse Project - SAP implementation.

San Diego - Us | Tokyo - Jp, Us

• Strategic Planning across entire display portfolio• Business Development for category• Managed product-lines that include: LCD Projectors, Professional and Broadcast Monitors, Plasmas, Large Venue "Jumbotron" Displays, Video Conference and eConference Systems.• Budgeted and managed all aspects of Sony's Professional and Broadcast Display and Video Conference $42M business in Latin America and the Caribbean.• Product Development and Manufacturing• Prepared Market Analysis, Pricing and Product Comparisons.• Managed product distribution and launches.• Provided technical assistance with project configurations and installations.• Arranged Dealer and Channel Representative Meetings and Marketing / Product Trainings.• Initiated and head a Business Team Unit made up of (15) representatives from Sony Sales Companies around the world.

• Specialized in consumer electronics / office automation equipment for S. Florida and Caribbean.• Manage a $32M Sales Budget• Consistently surpassing budget targets YoY (Grew business by 115%)• Responsible for establishing yearly projections, preparing sales forecasts, marketing surveys and budgeting. • Event Management: coordinated and managed international conventions (USA, Japan and Caribbean)• Order, Warehousning and Inventory Management: responsible for purchasing and coordinating shipments of domestic and international orders.• Plan and Manage yearly Dealer Meetings and Incentive Trips.

• Manage orders from Caribbean customers for goods coming from Miami FTZ, Panama or factories in Japan, Malaysia and other countries in Asia.• Managed all inventory of consumer electronics in 3 Miami warehouse operations.• Managed container documentation and logistic services• Consolidated and placed all orders for Caribbean goods to Japan• Developed calculation tool for configuration and loading of products

Bachelor Of Arts (Ba), Multinational Business Operations

Aa, Business

Executive Leadership Certificate, Business

Innovation And Leadership Certificate, Business, Management, Marketing, And Related Support Services