David Cook Email and Phone Number
I’m an independent multi-disciplinary designer and digital practitioner, focused on achieving exceptional outcomes across product, brand and digital design. at
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Horgans
David Cook's Location
Greater Sydney Area, Australia, Australia
David Cook's Contact Details
David Cook work email
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David Cook personal email
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About David Cook
My story isn’t just about digital transformations and Shopify solutions; it’s about growing up with the nuts and bolts of a family business for 20 years, learning every nook and cranny of the retail and wholesale world. This hands-on journey fuels my passion to help businesses like yours thrive online, blending real-world experience with digital expertise.I am here to share a digital journey with you, bringing a personal touch to digital solutions. Let’s make something great together.
David Cook's Current Company Details
Horgans
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I’m an independent multi-disciplinary designer and digital practitioner, focused on achieving exceptional outcomes across product, brand and digital design.
David Cook Work Experience Details
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Digital Design DirectorHorgans Oct 2023 - PresentSt. Peters, New South Wales, AuHorgans is a second-generation family business that has been bringing a world of sophisticated furniture to Australian homes since 1983. They have traveled the globe to source unique pieces with a story to tell, shaping layered living spaces of character and creating a legacy of great design.Last week, we advanced further towards the vision I've always held. As we launched the revamped brand, the sense of accomplishment was immense, not just for the milestones achieved, but for the relationships forged. Over the past three years, together with an incredible team, we've been on a path to reimagine Horgans' digital presence. This has been more than just digital transformation, it was about creating connections, understanding challenges, and working together with a vision for the future.
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Design ConsultantHorgans Aug 2020 - Oct 2023St. Peters, New South Wales, AuHorgans is a leading wholesaler of European - inspired furniture, homewares & accessories in Australia with showrooms in Sydney, NSW and Melbourne Victoria. I steered key initiatives:* Directed design and branding efforts, enhancing e-commerce and photography narratives.* Implemented advanced warehouse management software.* Developed comprehensive e-commerce platforms and marketing strategies.* Streamlined domestic freight and shipping processes for varied customers.A fulfilling journey of innovation and collaboration.
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DirectorDac Design Nov 2018 - PresentSydney, Nsw, AuCrafting Iconic Digital Experiences from Concept to Completion.As a dedicated Multidisciplinary Designer, I specialise in transforming visions into exceptional experiences. My expertise spans across digital, product, apparel, branding, and interior design, always striving for excellence and innovation in every endeavour. -
Head Of DigitalFraser Motorcycles Mar 2022 - Nov 2023Concord, Nsw, Au -
Lead, Digital StrategyFraser Motorcycles Jul 2021 - Mar 2022Concord, Nsw, AuEstablished in 1955, Fraser Motorcycles has steadily grown to become Australia’s Premier Motorcycle retailer. Passion is at the heart of their success. I steered key initiatives:* Engaged to evaluate and revitalise the digital presence.* Simple brief to enhance the website and fortify marketing strategies.* Intertwined design and technology to rejuvenate traditional motorcycle retailing.* Overcame challenges with legacy systems and the slow adoption of new tech in the automotive sector.* Collaborated with a small, like-minded team to disrupt industry norms.* Relied on Shopify for a contemporary ecommerce touchpoint.* Navigated challenges with traditional DMS and their lack of ecommerce integrations.* Delivered a digital experience paralleling the distinguished in-store atmosphere.
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Digital ConsultantFraser Motorcycles Apr 2020 - Jun 2021Concord, Nsw, Au
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Brand Strategy + Retail Design (Consultant)Trek Bicycle Aug 2018 - Dec 2019Waterloo, Wi, UsTrek Bicycle Corporation (Australian Subsidiary) Sydney, AustraliaBrand Strategy + Retail Design Consultant 2019• Design thinking projects based around the future of bicycle retail• Design consulting, Web, Branding, Photography, Graphics, Marketing, Visual merchandising • Retail store design, Conceptual layout, Project management and event support -
Retail General Manager - Clarence St Cyclery (Transition)Trek Bicycle Aug 2018 - Nov 2018Waterloo, Wi, UsRetail General Manager - Clarence St Cyclery 2018• Managed staff and business during transition to Trek after being privately held since 1975• Mentored and coached staff during their adjustment from a family business to larger corporation• Rebranded store and directed implementation• Assisted training and transfer to company owned POS
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General ManagerClarence St Cyclery May 2005 - Aug 2018Sydney, New South Wales, AuClarence Street Cyclery (Globally recognised iconic bicycle retail store) Sydney, AustraliaGeneral Manager 2005 – 2018• Executed sale of business to Trek Bicycle Corporation in 2018• Designed and Managed award-winning retail fit out 2013• Designed and opened world first women’s specific bicycle store 2012• Awarded City of Sydney Business of the year award 2010• Grew annual sales to record figures during the GFC• Set continuous global benchmarks for bicycle retail design and operations• Managed a team of 20+ staff in a 7 day a week retail operation• Responsible for all marketing and digital design -
General ManagerTrek Bicycle May 2005 - Aug 2010Waterloo, Wi, UsTrek Bicycles Australia (Exclusive AU distributor of Trek & affiliated brands) Sydney, AustraliaGeneral Manager 2005 – 2010• Executed sale of business to Trek Bicycle Corporation in 2010• Grew the business to be the number 1 Trek distributor globally• Trek distributor of the year award 2008• Managed team of 25 staff• Managed and mentored a dealer network of 200+ stores• Designed and opened Australia’s first Trek Bicycle Concept Store – Rouse Hill 2008• Designed and opened significant office/warehouse distribution facility – Rydalmere 2005• Responsible for sourcing and managing all 3PL• Responsible for implementing Microsoft Navision and Warehouse Management Software• Responsible for advanced dealer intranet site with automated ordering system and admin• Responsible for all marketing and digital design
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Retail Design Concept Store ProjectTrek Bicycle Mar 2007 - Sep 2008Waterloo, Wi, UsDesigned and opened Australia's first Trek Bicycle Concept Store - located in the GPT Town Centre, Rouse Hill.
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Studio ManagerStanisic Architects Feb 2003 - May 2005Sydney, New South Wales, AuStanisic Architects (Leading architect’s office) Sydney, AustraliaOffice Manager 2003 – 2005Display suite graphic design• Project pitches, competitions• Digital and web design• Marketing and IT• Office administration -
Kids Ski School - InstructorSteamboat Resort Nov 2000 - Apr 2001Steamboat Springs, Colorado, Us -
Design Team - Closing CeremonySocog: Sydney Organising Committee For The Olympic Games 1999 - 2000Sydney, AuSydney Organising Committee for the Olympic Games, Sydney, AustraliaDesign Team Intern 1999 – 2000• Worked under Australia’s leading designers on the Closing Ceremony Australiana Icon Parade• Concept design• Story board art• Construction drafting• Costume and float design and manufacture
David Cook Skills
Retail
Marketing
Management
Sales Management
Strategy
Product Management
Apparel
Product Marketing
New Business Development
Customer Service
Business Strategy
Marketing Strategy
Business Development
Sales Presentations
Project Management
Design
Retail Design
Branding And Identity
Design Strategy
Strategic Planning
Social Media Marketing
Brand Development
Leadership
Negotiation
It Strategy
Product Development
Visual Merchandising
Business To Business
E Commerce
Social Media
Merchandising
Entrepreneurship
Consulting
Brand Management
Digital Marketing
Web Design
Advertising
Graphic Design
Typography
Art Direction
Adobe Illustrator
Adobe Creative Suite
Design Thinking
Team Leadership
Store Design
Social Innovation
Web Technologies
Brand Marketing
Adobe Photoshop
Logo Design
Sales
David Cook Education Details
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UnswDesign -
University Of SydneyProject Management Essentials | Data Analysis And Analytics
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Macquarie Business SchoolFoundations Of General Management
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St Aloysius' College, Milsons PointUniversity Entrance
Frequently Asked Questions about David Cook
What company does David Cook work for?
David Cook works for Horgans
What is David Cook's role at the current company?
David Cook's current role is I’m an independent multi-disciplinary designer and digital practitioner, focused on achieving exceptional outcomes across product, brand and digital design..
What is David Cook's email address?
David Cook's email address is dc****@****.com.au
What schools did David Cook attend?
David Cook attended Unsw, University Of Sydney, Macquarie Business School, St Aloysius' College, Milsons Point.
What skills is David Cook known for?
David Cook has skills like Retail, Marketing, Management, Sales Management, Strategy, Product Management, Apparel, Product Marketing, New Business Development, Customer Service, Business Strategy, Marketing Strategy.
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