David Cook Email & Phone Number

Sydney, Nsw, Au

St. Peters, New South Wales, Au

Horgans is a second-generation family business that has been bringing a world of sophisticated furniture to Australian homes since 1983. They have traveled the globe to source unique pieces with a story to tell, shaping layered living spaces of character and creating a legacy of great design.Last week, we advanced further towards the vision I've always held. As we launched the revamped brand, the sense of accomplishment was immense, not just for the milestones achieved, but for the relationships forged. Over the past three years, together with an incredible team, we've been on a path to reimagine Horgans' digital presence. This has been more than just digital transformation, it was about creating connections, understanding challenges, and working together with a vision for the future.

St. Peters, New South Wales, Au

Horgans is a leading wholesaler of European - inspired furniture, homewares & accessories in Australia with showrooms in Sydney, NSW and Melbourne Victoria. I steered key initiatives:* Directed design and branding efforts, enhancing e-commerce and photography narratives.* Implemented advanced warehouse management software.* Developed comprehensive e-commerce platforms and marketing strategies.* Streamlined domestic freight and shipping processes for varied customers.A fulfilling journey of innovation and collaboration.

Sydney, Nsw, Au

Crafting Iconic Digital Experiences from Concept to Completion.As a dedicated Multidisciplinary Designer, I specialise in transforming visions into exceptional experiences. My expertise spans across digital, product, apparel, branding, and interior design, always striving for excellence and innovation in every endeavour.

Concord, Nsw, Au

Concord, Nsw, Au

Established in 1955, Fraser Motorcycles has steadily grown to become Australia’s Premier Motorcycle retailer. Passion is at the heart of their success. I steered key initiatives:* Engaged to evaluate and revitalise the digital presence.* Simple brief to enhance the website and fortify marketing strategies.* Intertwined design and technology to rejuvenate traditional motorcycle retailing.* Overcame challenges with legacy systems and the slow adoption of new tech in the automotive sector.* Collaborated with a small, like-minded team to disrupt industry norms.* Relied on Shopify for a contemporary ecommerce touchpoint.* Navigated challenges with traditional DMS and their lack of ecommerce integrations.* Delivered a digital experience paralleling the distinguished in-store atmosphere.

Concord, Nsw, Au

Waterloo, Wi, Us

Trek Bicycle Corporation (Australian Subsidiary) Sydney, AustraliaBrand Strategy + Retail Design Consultant 2019• Design thinking projects based around the future of bicycle retail• Design consulting, Web, Branding, Photography, Graphics, Marketing, Visual merchandising • Retail store design, Conceptual layout, Project management and event support

Waterloo, Wi, Us

Retail General Manager - Clarence St Cyclery 2018• Managed staff and business during transition to Trek after being privately held since 1975• Mentored and coached staff during their adjustment from a family business to larger corporation• Rebranded store and directed implementation• Assisted training and transfer to company owned POS

Sydney, New South Wales, Au

Clarence Street Cyclery (Globally recognised iconic bicycle retail store) Sydney, AustraliaGeneral Manager 2005 – 2018• Executed sale of business to Trek Bicycle Corporation in 2018• Designed and Managed award-winning retail fit out 2013• Designed and opened world first women’s specific bicycle store 2012• Awarded City of Sydney Business of the year award 2010• Grew annual sales to record figures during the GFC• Set continuous global benchmarks for bicycle retail design and operations• Managed a team of 20+ staff in a 7 day a week retail operation• Responsible for all marketing and digital design

Waterloo, Wi, Us

Trek Bicycles Australia (Exclusive AU distributor of Trek & affiliated brands) Sydney, AustraliaGeneral Manager 2005 – 2010• Executed sale of business to Trek Bicycle Corporation in 2010• Grew the business to be the number 1 Trek distributor globally• Trek distributor of the year award 2008• Managed team of 25 staff• Managed and mentored a dealer network of 200+ stores• Designed and opened Australia’s first Trek Bicycle Concept Store – Rouse Hill 2008• Designed and opened significant office/warehouse distribution facility – Rydalmere 2005• Responsible for sourcing and managing all 3PL• Responsible for implementing Microsoft Navision and Warehouse Management Software• Responsible for advanced dealer intranet site with automated ordering system and admin• Responsible for all marketing and digital design

Waterloo, Wi, Us

Designed and opened Australia's first Trek Bicycle Concept Store - located in the GPT Town Centre, Rouse Hill.

Sydney, New South Wales, Au

Stanisic Architects (Leading architect’s office) Sydney, AustraliaOffice Manager 2003 – 2005Display suite graphic design• Project pitches, competitions• Digital and web design• Marketing and IT• Office administration

Steamboat Springs, Colorado, Us

Sydney, Au

Sydney Organising Committee for the Olympic Games, Sydney, AustraliaDesign Team Intern 1999 – 2000• Worked under Australia’s leading designers on the Closing Ceremony Australiana Icon Parade• Concept design• Story board art• Construction drafting• Costume and float design and manufacture

Bachelor, Design

Project Management Essentials | Data Analysis And Analytics

Foundations Of General Management

University Entrance