David Llewellyn Email & Phone Number

San Francisco, Ca, Us

San Francisco, Ca, Us

London, London, Gb

Hamburg, De

Hamburg, De

mytaxi is the new brand name of the taxi app formerly known as Hailo.Full mix marketing leadership position taking a ‘turnaround’ company through to partial exit:• Development and execution of end-to-end marketing strategy to deliver revenue targets for UK, Irish and Spanish markets• Annual budget management split across brand, performance and CRM channels• Brand / ATL: Liveries, radio, print, outdoor, events• Performance: User acquisition via search, mobile display and re-targeting• CRM: Development of retention strategy, inc. email, push, in-app messaging, re-targeting, surveys and strategic partnerships• Strategic partnership development, inc.: Avios and Visa• Agency partner selection and relationship management (creative, media, tech)• B2B marketing: Development and implementation of Hailo for Business marketing strategy• Business intelligence: Analysis and reporting and implementation of marketing business intelligence framework• Team management

London, England, Gb

Consultant to new mobile / social agency Puzzle London.

Edinburgh, Gb

Leading EMEA mobile marketing and partnership function to achieve strategic objectives focused on distribution, revenue and change management: Implementation of App Store Optimisation program to fully exploit organic distribution opportunity Thought leader for mobile driving change management (internal) and awareness (external) through blogging and conference participation Speaking events: Apps World, BrandUsSocial, World Travel Market and Eye for Travel Implementation of business intelligence framework to deliver insight and analysis of mobile user acquisition and engagement Management of paid acquisition strategy delivering high quality mobile application users through ongoing optimisation using analytics software  Strategic relationship management: Apple, Google, Microsoft, BlackBerry Management and implementation of cross sell and mobile CRM initiatives

Seattle, Wa, Us

Advancing Amazon’s push into the European mobile market by building out a world class application store and developer awareness:  Managing content acquisition initiatives for the Amazon Appstore by identifying and closing key application targets Speaking events: Droidcon London and Amazon Developer Meetup EU Category Lead for Music and UK Category Lead for Sports, Banking, Media & Entertainment and News Developing and managing strategic partnerships with large media organisations, such as News International, BBC and Turner Broadcasting Ownership of UK business targets and performance analysis for management reporting On-going data and user behaviour analysis to refine and grow monetisation potential (M-Commerce) for all premium product lines  Scotwork Negotiation Training course

London, Gb

Management of EU business development and M-Commerce strategy for pioneering mobile brand: Commercial development and management of application licensing, marketing and distribution strategy in key account channels Development of TV marketing campaigns using the Shazam for TV direct response mechanic BD lead in Automotive / Connected vehicle sector, creating the world’s first implementation of in-car music recognition with industry leader QNX Key partner management: Research in Motion (BlackBerry), Microsoft, Motorola, Vodafone, Telefonica (o2), Orange and Deutsche Telecom Management of third party supplier relationships, inc. commercial negotiations, procurement and project management Identification and internal presentation of commercial opportunities, including ROI / financial modelling, risk analysis and strategic alignment Delivery of non-financial KPIs focused on consumer engagement, service usage and related metrics Miller Heiman Large Account Management Training Chair of Shazam Social Committee managing internal events

New business development and strategic partnership management for UK’s leading full service mobile agency (acquired by Velti PLC): New business development for M-commerce, mobile marketing and advertising solutions, mobile applications and technology platforms Commercial experience includes premium revenue share, ‘freemium’, licensing models, ad-funding, affiliate programs and hybrids Strategic partnership development: B2B accounts, mobile networks and media partners, inc. Vodafone, ITV and Fox Mobile Coordination of cross-departmental delivery teams (pre and post-sale), inc. complex technical integrations Customer lifecycle management, inc. legal, operational, technical and commercial elements Product marketing, inc. marketing communications and new product development Client wins include: NHS, Amnesty International, Virgin Mobile, Fox Mobile, Match.com and Ministry of Sound

London, Gb

Business analysis and market research for leading UK law firm: Market analysis for Telecoms, Media and Technology sectors, delivering extensive and complex management information projects Internal reporting for Executive Management teams, inc. quarterly financial / sector analysis Competitor analysis and benchmarking (Domestic and international)

Retail sales for UK’s leading mobile phone retailer during university studies: Retail sales in flagship store Team management (<20 people)

Msc, International Marketing Management

Ba (Hons), French And Italian

A Levels / Gcses, Numerous

Education record