mytaxi is the new brand name of the taxi app formerly known as Hailo.Full mix marketing leadership position taking a ‘turnaround’ company through to partial exit:• Development and execution of end-to-end marketing strategy to deliver revenue targets for UK, Irish and Spanish markets• Annual budget management split across brand, performance and CRM channels• Brand / ATL: Liveries, radio, print, outdoor, events• Performance: User acquisition via search, mobile display and re-targeting• CRM: Development of retention strategy, inc. email, push, in-app messaging, re-targeting, surveys and strategic partnerships• Strategic partnership development, inc.: Avios and Visa• Agency partner selection and relationship management (creative, media, tech)• B2B marketing: Development and implementation of Hailo for Business marketing strategy• Business intelligence: Analysis and reporting and implementation of marketing business intelligence framework• Team management

Consultant to new mobile / social agency Puzzle London.

Leading EMEA mobile marketing and partnership function to achieve strategic objectives focused on distribution, revenue and change management: Implementation of App Store Optimisation program to fully exploit organic distribution opportunity Thought leader for mobile driving change management (internal) and awareness (external) through blogging and conference participation Speaking events: Apps World, BrandUsSocial, World Travel Market and Eye for Travel Implementation of business intelligence framework to deliver insight and analysis of mobile user acquisition and engagement Management of paid acquisition strategy delivering high quality mobile application users through ongoing optimisation using analytics software  Strategic relationship management: Apple, Google, Microsoft, BlackBerry Management and implementation of cross sell and mobile CRM initiatives

Advancing Amazon’s push into the European mobile market by building out a world class application store and developer awareness:  Managing content acquisition initiatives for the Amazon Appstore by identifying and closing key application targets Speaking events: Droidcon London and Amazon Developer Meetup EU Category Lead for Music and UK Category Lead for Sports, Banking, Media & Entertainment and News Developing and managing strategic partnerships with large media organisations, such as News International, BBC and Turner Broadcasting Ownership of UK business targets and performance analysis for management reporting On-going data and user behaviour analysis to refine and grow monetisation potential (M-Commerce) for all premium product lines  Scotwork Negotiation Training course

Management of EU business development and M-Commerce strategy for pioneering mobile brand: Commercial development and management of application licensing, marketing and distribution strategy in key account channels Development of TV marketing campaigns using the Shazam for TV direct response mechanic BD lead in Automotive / Connected vehicle sector, creating the world’s first implementation of in-car music recognition with industry leader QNX Key partner management: Research in Motion (BlackBerry), Microsoft, Motorola, Vodafone, Telefonica (o2), Orange and Deutsche Telecom Management of third party supplier relationships, inc. commercial negotiations, procurement and project management Identification and internal presentation of commercial opportunities, including ROI / financial modelling, risk analysis and strategic alignment Delivery of non-financial KPIs focused on consumer engagement, service usage and related metrics Miller Heiman Large Account Management Training Chair of Shazam Social Committee managing internal events

New business development and strategic partnership management for UK’s leading full service mobile agency (acquired by Velti PLC): New business development for M-commerce, mobile marketing and advertising solutions, mobile applications and technology platforms Commercial experience includes premium revenue share, ‘freemium’, licensing models, ad-funding, affiliate programs and hybrids Strategic partnership development: B2B accounts, mobile networks and media partners, inc. Vodafone, ITV and Fox Mobile Coordination of cross-departmental delivery teams (pre and post-sale), inc. complex technical integrations Customer lifecycle management, inc. legal, operational, technical and commercial elements Product marketing, inc. marketing communications and new product development Client wins include: NHS, Amnesty International, Virgin Mobile, Fox Mobile, Match.com and Ministry of Sound

Business analysis and market research for leading UK law firm: Market analysis for Telecoms, Media and Technology sectors, delivering extensive and complex management information projects Internal reporting for Executive Management teams, inc. quarterly financial / sector analysis Competitor analysis and benchmarking (Domestic and international)

Retail sales for UK’s leading mobile phone retailer during university studies: Retail sales in flagship store Team management (<20 people)