David Saba Email & Phone Number

Bethlehem, Pa, Us

Ardmore, Pa, Us

Bethlehem, Pennsylvania, Us

• Responsible for growing PR and social media department and adding new content generation department - in first four months, made several hires and increased revenue by 65%• Primary client contact, addressing all communications needs, identifying any potential issues and capitalizing on opportunities to cross-sell digital or creative campaigns when they can help accomplish business goals• Work closely with SEO and digital marketing teams to mine consumer data that informs PR, social and content initiatives, while also making sure client communications are being utilized and amplified in paid campaigns• Manage cost and profit margin for agency’s communications division (PR, content, social media)• Plan and present custom public relations, content, and social media strategies and proposals to current and prospective clients, focusing proposals on meeting specific business goals• Manage communications department (PR, content, social media) staff and interns

Philadelphia, Pa, Us

• Responsible for restarting PR department from scratch in July 2017; Acquired and closed $554,000 of PR billings in 2018, and $520,000 of PR contracts signed for 2019 (through March 2019), plus an additional 100,000 in cross-sell• Manage costs and profit margin for agency’s PR division• Plan and present custom public relations, content, and social media strategies and proposals to current and prospective clients to help them meet business goals• Primary PR client contact and team lead on the following accounts: Veriato (veriato.com), Metz Culinary Management (metzculinary.com), Vitalyst (vitalyst.com), Jornaya (jornaya.com), American Water Resources (awrusa.com), Marlin Capital Solutions (marlincapitalsolutions.com), and CenTrak (centrak.com)• Guide all public relations strategy, oversight and execution• Manage junior public relations staff and interns • Develop metrics that show results from strategic public relations campaigns• Implement effective and proven crisis communications plan, built for each client with their needs in mind

Allentown, Pa, Us

• Primary PR client contact and team lead on the following accounts: Olympus America (olympusamerica.com), C.F. Martin & Co. Acoustic Guitars (martinguitar.com), Discover Lehigh Valley (DiscoverLehighValley.com), Delta Career Education Corporation (deltaed.com), Metz Culinary Management (metzculinary.com), ESSA Bank & Trust (essabank.com), JetPay (jetpay.com) and Lehigh Valley Health Network (lvhn.org)• Responsible for all public relations strategy, oversight and execution• Plan and present strategic public relations proposal to prospective clients on new business meetings• Compose and distribute all communication with the press, including client and agency news, story ideas and announcements• Manage junior public relations staff, account coordinators and interns on all agency accounts• Create and routinely update client public relations status reports• Represent client and agency at industry trade shows• Edit and compose select client websites and blog content• Manage select client social media accounts

Los Angeles, California, Us

• Primary client contact and team lead on the following accounts: Codemasters (codemasters.com), D3Publisher (d3publisher.us) and Hudson Entertainment (hudsonentertainment.com) • Managed teams of 3-4 individuals per account• Worked with client PR staff and to develop and implement public relations goals, strategies and tactics that maximized both consumer and gaming enthusiast press exposure• Led media relations efforts through story pitching and fostering relationships with key members of consumer and gaming enthusiast press• Developed and oversaw implementation of internal and external communication materials, including; meeting agendas, event briefing documents, clip reports, preview build documents, press releases, videos, asset packs, media value reports and other documents as needed• Managed junior public relations staff in the implementation of public relations tactics, account maintenance and client communication• Compiled press schedule, itinerary, press materials, announcements and worked onsite at key 2009 industry events, including E3 Expo and Comic-Con• Conducted suite-based and desk-side video game tours with both consumer and game enthusiast press• Participated in preparation and presentation for new business meetings

New York, Ny, Us

• Primary client contact and team lead on the following accounts: Absolute Software (absolute.com), Proclivity Systems (proclivitysystems.com) and Touchpaper (touchpaper.com) • Managed teams of 3-4 individuals per account• Worked with clients to develop and implement public relations goals, strategies and tactics• Developed and oversaw implementation of public relations plans, including press material development, media relations and speaking engagements• Managed junior public relations staff in the implementation of public relations tactics, account maintenance and client communication• Led media relations efforts through story pitching and fostering relationships with targeted media outlets and reporters• Involved in hiring process, staff training, development and peer review• Managed internal account budgets through bi-weekly reports prepared for senior leadership• Supervised preparation and distribution of client communication materials including; meeting agendas, meeting reports, monthly reports, clip reports, media value reports and project estimates• Supported senior leadership in crisis communication plans and efforts

• Wrote press releases and pitched stories to media resulting in National, regional and local print, radio and television coverage• Primary contact for all media relations inquiries and requests• Updated website www.collegefootball.org with original content daily• Planned and publicized press conferences at Hall of Fame for current college coaches, Hall of Famers and other celebrities• Endorsed Hall of Fame; made over 200 personal appearances on local television and National, regional and local radio• Organized National Satellite Media Tour with annual Hall of Fame Class• Planned and publicized the Hollywood movie premiere of “We Are Marshall” at Hall of Fame

• Researched and wrote player profiles, statistics and game summaries published in Purdue’s 2001-2004 football media guides• Created football media guide template in Adobe PageMaker• Wrote feature articles in 2002 Football Gameday programs• Interviewed players for weekly “Purdue View” story on athletic website (purduesports.com)• Wrote daily practice stories for athletic website during 2004 Spring football camp • Performed various gameday tasks for ESPN, ABC Sports, NBC Sports and local affiliates

Indianapolis, In, Us

• Created template for weekly press packet in Quark• Arranged player and coach interviews with local and national media• Updated weekly press packet and media website with quotes, statistics and player content• Designed player profiles for weekly game release • Gathered and distributed quotes on gamedays• Coordinated post-game interviews at Super Bowl XXXVIII in Houston