David Parra Email & Phone Number

Eden Prairie , Mn, Us

Santa Monica, California, Us

-Manage relationships with over 1000 live streaming eCommerce sellers and their respective accounts to on-board, develop and grow their business. Achieved 20% monthly sales growth for 6 consecutive months across all categories.-Collaborate cross-functionally with content and social team to identify and predict long-term strategies including innovative growth plans, templates, guides and tutorials that suit the seller's training needs.-Foster seller community by implementing and hosting live weekly town hall webinars. Webinars aimed to educate sellers of best marketing practices, announcements, and new app features, while cultivating a Popshop culture and encouraging seller interaction.-Generate weekly/monthly analytical reports for head of commerce and ensure all projects within the commerce team are delivered on time to various stakeholders.-Utilize sales data and seller feedback to evaluate sales performance and develop over 85 articles and tutorials to help close that gap within a 6 month time frame.

Santa Monica, California, Us

-Worked directly with the head of commerce to publicize internal and external updates informing of new features, events and announcements. Increased open rate by 16.5 percentage points in 7 months.-Oversaw communication with over 3000 sellers on the platform across multiple categories including toys, vintage clothing, comic books, kawaii, video gaming, trading cards, art, and beauty products.Solved new sellers' challenges by developing on-boarding programs that empowered sellers to set up their stores, learn marketing tactics within the platform and leverage resources to troubleshoot.-Custom built a seller resource center in Zendesk for training and development for sellers on the platform. Regularly updated and communicated content to the system, personally creating over 200 articles.-Provided clear business insight and market knowledge to drive solutions to meet sellers' business objectives.

Salt Lake City, Ut, Us

-Ensured high client satisfaction and retention during a global pandemic through open and honest conversations that led to the optimization of marketing strategies and budget which maximized results.-Built yearly budgets and marketing campaigns for 200+ clients using historical data, current trends, and campaign performance to improve revenue by 13% yearly.-Measured and reported on marketing campaign performance, gained insights and compared results against goals to develop, and manage custom multi-pronged paid marketing campaigns (e.g Social, Google Ads) that yield average monthly ROI of $300,000.-Coordinated with Content, SEO, Design, PPC teams, and clients to build new workflows and SOPs; optimizing productivity by streamlining processes while maintaining brand standards.

-Lead and trained local agencies to create comprehensive brand guidelines by incorporating qualitative insights to re-energize brand aesthetics. Guidelines include concept, mission and positioning statements, key messaging, trademarks, and personality to publish content for cross-cultural opportunities.-Developing flexible multi-faceted strategies using market research and area analysis that adapts to the demographic of each international location to increase profit and guest experience.-Train new franchisees on brand standards and marketing initiatives through a four- week program that encompasses area analysis, hiring of local store marketing managers/agencies, and customizing brand standard to each region.

Las Vegas, Nevada, Us

-Directed all creative efforts devoted to the rebrand of company including brand guidelines, logo, interior design, marketing collaterals, social media, packaging, menu design and brand voice.-Presented quarterly market research updates, KPIs, and ROIs to CEO by collecting data for each region to identify key opportunities to adjust and grow.-Administered and audited an annual domestic and international budget of $1.2 Million.-Managed team responsible for increasing website traffic 109% year over year by launching new website and wrap-around app, boosting Ecommerce though SEO and visual aesthetics. -Creation of Marketing Standard Operating Procedures for international marketing teams to increase guest frequency and retention. -Worked with R&D department to launch sales strategies for existing and new products by conducting focus groups, product testing, developing training materials and approving regional calendars.

Las Vegas, Nevada, Us

-Built and maintained relationships through active field experience across Latin America, Europe, Middle East, Africa and Southeast Asia franchisee locations. Invested significant time to promote cross-cultural knowledge transfer and establish grand opening procedures. -Organized and hosted yearly webinars to 100+ franchisees about new brand initiatives, marketing calendars, employee training, on-boarding and partnerships with outside vendors to perpetuate company value of continual education. -Adjust marketing plans, spend, and strategies based on seasonality and campaign analysis to minimize useless spend and maximize revenue/KPIs -Increased transaction frequency by 150% by partnering with Operations and franchisees to develop new menu through insights from POS reports. -Audited 20+ international restaurants to direct marketing initiatives, franchisee compliance and implementation of marketing programs.-Designed a multi-pronged social media strategy including ads, influencers, reviews, and contests. Gained on average 10,000 followers across 12 global markets. (social)

-Develop guerrilla marketing campaign to bring awareness to the brand-name by increasing the number of Facebook fans by 30%-Create appropriate photo shoot atmosphere for specific concepts to be executed-Collaborate with make up artist and hairstylist to bring concepts to life-Provide professional input on the client vision to achieve best photographic results-Select and edit over 700 images per photo shoot to enhance the quality of each individual photo-Project and provide photo shoot estimate and quote, based on the concept and staff needed for proper execution -Provided customers with hair and make up referrals in order to receive top service prior to their scheduled photo shoot

Us

-Conceptualized and executed 5 photo shoots with high levels of work and a small amount of time-Supervised a creative team of over 30 people to efficiently run and execute photo shoots-Managed eight interns with heavy work loads to balance their schedules and supervise productivity-Corresponded with interns in order to keep everyone informed of the task at hand and any other changes made to scheduling-Created and oversaw promotional videos to control and create buzz for the angel fashion week events-Shot b-roll for promotional video campaign

Gainesville, Florida, Us

-Corresponded to high levels of phone calls and emails and inquiries were taking care of in a timely manner-Created vector format T-shirt graphics for collaborative family weekend and athletic events-Edited and updated annual workbooks used over the course of orientation for students and families-Provided exceptionalcustomer service based on sensibility training given to all Dean of Students employees

Gainesville, Florida, Us

• Successfully advanced over 6800 incoming students into the University of Florida• Advised students both in groups and one-on-one settings in the creation of academic success plans• Developed and enhanced strong relationships with the office of admissions, registrar, colleges, business services and student Affairs in order to provide the best information services to all incoming students and the family members• Implemented the search, selection and comprehensive training of Preview Staffers including course development and instruction and Strengths-based team development