David Pittman Email & Phone Number

Alexandria, VA, US

• Marketing consultancy for strategy, content and results
• Provide strategic and tactical consulting services for marketing communications, primarily for small and mid-sized B2B and B2C businesses.
• Create strategic communications plans – after conducting a thorough communications audit – to help clients achieve their goals.
• Develop and manage clients’ editorial calendar, providing ghost-written content when needed for blogs, websites, white papers and sales collateral.
• Perform strategic editing to ensure clients' corporate messages and communications are consistent and projecting the desired image.
• Clients include data analytics providers, cloud services providers, home healthcare technology, IT security software, and health and fitness manufacturer.

Indianapolis, Indiana, US

Muncie, IN, US

Solana Beach, CA, US

• Responsible for strategic direction of external communications to drive demand generation via corporate website, social media, email marketing, public relations, and video marketing.
• Define and develop target buyers, personas and customer journeys.
• Led a cross-functional team in evaluation and implementation of complex marketing automation programs for lead nurturing, lead scoring, customer acquisition, retention and loyalty.
• Create content and execute social, digital and email campaigns to nurture buyers through the complete customer life cycle.
• Grew email database from 17K to 63K. Increased social media reach from 13K to 240K.
• Managed evaluation and selection of marketing vendors.

Armonk, New York, NY, US

• Provider of traditional software and SaaS solutions for IT operations
• Conceived and managed a Content Marketing Hub to address critical early phases of buyers’ journey and lead to preference for IBM solutions. Increased visits from 10K/month to 21K/month.
• Created and led a worldwide Influencer Relations program that served as the model for IBM Middleware to identify, recruit, enable and motivate a team of 300+ influencers.
• Directed all aspects of vendor relations from selection and budget to programming and content development.

Armonk, New York, NY, US

• Provider of data management and analytics solutions
• Launched one of IBM’s first Content Marketing Ecosystems, turning community-building and social networking into a successful demand-generation and thought-leadership model.
• Created an integrated, multi-pronged SEO campaign strategy that boosted search engine ranking on a competitive, strategic keyword from page 10 of Google to #2 on page 1.
• Led a monthly training and enablement program for a global team of 100+ marketers and social media staff.
• Recruited and trained a cross-functional team of 500+ internal subject matter experts on building their social media and digital eminence.
• Developed a conference influencer relations and “beat reporter” program that became a best-practice model for all other major IBM Software conferences. The strategy delivered 91% YTY increase in impressions, a 52% YTY.

Chicago, IL, US

• Presented "Reduce, Recyle, Reuse," describing how to create and deliver high-value marketing content

• Provider of master data management and analytics solutions[Initiate Systems was acquired by IBM in 2010]
• Directed a complete corporate rebranding to position company in new markets and to acquire, grow and retain new customers.
• Managed external communications via corporate website, email marketing, print collateral and multimedia.
• Built Marketing Communications team from one person to five as the company grew from 50 to 350. Handled all aspects of employee recruitment, training, mentoring and management.
• Identified, evaluated and managed communications vendors.
• Recognized with Initiate Innovation Award as a top employee of the year