David Appel
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David Appel Email & Phone Number

Global Head, Subscription and SaaS Vertical, Sage Intacct at Sage Intacct, Inc.
Location: San Francisco Bay Area, United States, United States 11 work roles 7 schools
1 work email found @intacct.com 6 phones found area 650, 408, and 415 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

Contact Signals · 1 work email · 6 phones

Work email d****@intacct.com
Direct phone (650) ***-****
LinkedIn Profile matched
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Current company
Role
Global Head, Subscription and SaaS Vertical, Sage Intacct
Location
San Francisco Bay Area, United States, United States

Who is David Appel? Overview

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David Appel is listed as Global Head, Subscription and SaaS Vertical, Sage Intacct at Sage Intacct, Inc., based in San Francisco Bay Area, United States, United States. AeroLeads shows a work email signal at intacct.com, phone signal with area code 650, 408, 415, and a matched LinkedIn profile for David Appel.

David Appel previously worked as Global Head, Subscription and SaaS Vertical at Sage Intacct, Inc. and Head, Subscription and SaaS Vertical at Sage Intacct, Inc.. David Appel holds Bachelor’S Degree, Honors In Organizational Psychology from University Of Michigan.

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Email format at Sage Intacct, Inc.

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{first_initial}{last}@intacct.com
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Profile bio

About David Appel

David Appel is Global Head of the SaaS Vertical for the largest technology company on the London Stock Exchange, Sage. Over time as a Vertical GTM leader, his organizations have earned the business of >2,000 SaaS and Software companies, growing at 40%+/year. He previously ran Direct Sales at Bill.com, led NetSuite’s Software Vertical, and was part of IBM’s Corporate Development team. 71% of the 2024 US Tech IPO market capitalization is on Sage. CRO Foundations: - Understanding a market, TAM, ideal client, buyer’s personas, and then building a cross-channel demand gen plan, sales process, RevOps plan, and compensation plan, that drives growth and exceeds the forecast- Being a public face of the company, with investors, in events, marketing assets, analyst relations, and opportunities- Understanding where enterprise value in the model comes from, building a great story to execute it, being clear on what success looks like, having folks understand their role in it, publicly praising success, and privately handling problemsPrinciples: * The biggest blocker to big goals is not obstacles, rather it is having a clearer path to small goals. * If you are not embarrassed at who you were 12 months ago, you haven't grown enough. * The best salespeople don't sell, rather they help people buy.* The best teams have a 'WHY' that brings them together.* Tomorrow's dangerous idea becomes today’s orthodoxy and yesterday’s cliché.* Captured these in a series called, Granite Truths, patterned off Ray Dalio: https://www.linkedin.com/company/granite-truths/ Built four sales organizations at companies growing from $50M+: - Top business unit at Intacct. Grown 40%/yr. GM role over GTM - product marketing, demand gen marketing, sales, enablement, customer success. Joined pre-$1B acquisition by Sage. - Owned Direct Sales at Bill.com, grew team 3x. Responsible for 50% of the company's number. Joined pre-IPO. - Top business unit at NetSuite, Sales Leader of the Year. Grew 50%/yr. Doubled team, owned hunters and farmers. - Created new Channel business at NetSuite, becoming 15% of all revenues. - Top 1% of all Sales Leaders at IBM, leading a $150M business. - IBM Corporate Development team, graduating from the IBM Executive Development Program. - Sales Rep of the Year at Oracle DMD. 182% of quota.https://blog.sageintacct.com/blog/author/david-appelhttps://podcasts.apple.com/us/podcast/modern-saas-finance-by-david-appel/id1612892538

Listed skills include Saas, Cloud Computing, Enterprise Software, Strategy, and 46 others.

Current workplace

David Appel's current company

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Sage Intacct, Inc.
Sage Intacct, Inc.
Global Head, Subscription and SaaS Vertical, Sage Intacct
AeroLeads page
11 roles · 33 years

David Appel work experience

A career timeline built from the work history available for this profile.

Global Head, Subscription And Saas Vertical

Current

San Jose, CA, US

Global coverage for our SaaS Vertical- $72B in recent IPO market capitalization on Sage Intacct- Largest business unit in United Kingdom- Largest business unit in Canada- Expanding teams in France, South Africa, and AustraliaAI Working Group - product, messaging, and stories on our leadership in AICryptocurrency Working Group- Fintech strategy with crypto.

Jan 2021 - Present

Head, Subscription And Saas Vertical

San Jose, CA, US

We have:- Grown the business 42% Y/Y- Reduced our churn 27% by updating our customer feedback into our product enhancement roadmap, leading to our customers voting us on G2.com as the leader in B2B Subscription Billing, Subscription Management, and Revenue Management- Built analyst validation through IDC naming us the Leader in B2B Subscription Billing.

Oct 2016 - Dec 2020

Head Of Direct Sales

San Jose, CA, US

  • Collaborating with other senior leaders on the Operating Model and Customer Lifecycle, we:
  • Grew business 85%, ahead of plan
  • Tripled team, promoting team leaders to manage SMB, Mid-Market, and API, and building new hire enablement program, with a repeatable high-velocity sales process, to get to full ramp in four months
  • Executed on three strategic initiatives: Increase Network through referrals, Increase Conversion through revised sales process, Increase ASP by going up-market with Reference Selling
May 2015 - Sep 2016

Head, Channel New Markets, Americas / Saas / Erp / Mid-Market / Alliances / Private Equity

Austin, TX, US

Focusing upon how to create new sales channels to reach more prospective customers in strategic markets, created a new $25M business, developing four new markets for NetSuite (large accounting firms, Private Equity firms, Business Process outsourcers, mid-market VARs) across North and South America.

Jan 2011 - May 2015

North American Saas Sales Leader, Technology Vertical / Erp / Mid-Market / Venture Capital

Austin, TX, US

As North American Direct Sales Leader for the Software Vertical, my team developed the organization, process, and metrics to win the business of twenty two IPOs, fifty two acquisitions, and 25% of the Public SAAS firms, doubling sales over a three year period, finishing as Top Sales Vertical.Working with peers across Product Management, Marketing, and.

Apr 2008 - Dec 2010

Sales Advisor / Start-Ups / Entrepreneur / Sales Leader / Saas

San Francisco, CA, US

Advisor to portfolio companies First Round Capital, as well as Airbase, Tesorio, and Saleshood, on vertical SAAS go-to-market strategies* Product-to-Market fit* Pricing decisions* Building the Sales Learning Curve* Sales hiring

Jan 2007 - May 2014

Silicon Valley Smb Sales Leader

Ibm

Armonk, New York, NY, US

  • Led IBM's $150M Silicon Valley SMB business penetrating into new High-tech, Software and emerging Software-as-a-Service clients.
  • Managed direct team of hunter Sales Reps selling IBM’s entire suite of offerings including management consulting, outsourcing, software, and hardware
  • Closed 107% on a $120M quota (40% Y-Y growth) and $38M in IBM Global Services Bookings
  • Executed IBM’s Software-as-a-Service strategy through selling infrastructure and hosting, and creating sell-with marketing/partnering relationships, with top Silicon Valley SAAS firms
2004 - 2007 ~3 yrs

Smb New Customer Acquisition Leader / Saas / Mid-Market / Enterprise / Erp / Management Consulting

Ibm

Armonk, New York, NY, US

  • Managed IBM's new customer acquisition strategy selling to new technology customers in Silicon Valley.
  • Received IBM’s Leadership Award for top 1% of sales leaders across IBM Americas (FY2005)
  • Led IBM’s relationships with five Mid-Market clients, including NetApp, Intuit, Autodesk, and Symantec, selling IBM’s entire portfolio across services, software, and hardware
  • Sold 162% (70% Y-Y growth) of $27.5M quota (FY2005) and 109% of $23M quota (FY2004)
Jan 2003 - 2004

Venture Capital Alliances Team / Corporate Development

Ibm

Armonk, New York, NY, US

Drove penetration of IBM’s H3 Emerging Business Opportunities strategy into VC firms and portfolio companies, leading to saving $100M in M&A costs.

Jan 2000 - Dec 2002

Inside Sales Representative / Erp / Database / Financial Services

Austin, Texas, US

  • Named Sales Rep of the Year in Oracle’s DMD Organization (FY97)
  • Awarded Most Valuable Salesperson for southeastern-US Direct Sales Team (FY97)
  • Achieved 182% of quota
  • Hunter role selling Database and ERP to Financial Services firms including Nations Bank and Capital One
Jul 1995 - Jul 1998

Private Equity Analyst

Park Capital
  • Mid-West based Private Equity firm focused upon e-commerce and technology companies.
  • Analyzed new markets for on-line business ventures for regional Private Equity firm
  • Researched alliances and performed financial analysis
1993 - 1995 ~2 yrs
7 education records

David Appel education

Bachelor’S Degree, Honors In Organizational Psychology

University Of Michigan

Executive Education, Leadership; Finance

Questrom School Of Business, Boston University

Education record

Ibm Executive Development Program

Executive Education - High Performance Management

Stanford University

Executive Education - Organizational Change

Stanford University

Executive Education - Corporate Finance

University Of California, Berkeley

Governance For Startup Board Members

Stanford Continuing Studies
FAQ

Frequently asked questions about David Appel

Quick answers generated from the profile data available on this page.

What company does David Appel work for?

David Appel works for Sage Intacct, Inc..

What is David Appel's role at Sage Intacct, Inc.?

David Appel is listed as Global Head, Subscription and SaaS Vertical, Sage Intacct at Sage Intacct, Inc..

What is David Appel's email address?

AeroLeads has found 1 work email signal at @intacct.com for David Appel at Sage Intacct, Inc..

What is David Appel's phone number?

AeroLeads has found 6 phone signal(s) with area code 650, 408, 415 for David Appel at Sage Intacct, Inc..

Where is David Appel based?

David Appel is based in San Francisco Bay Area, United States, United States while working with Sage Intacct, Inc..

What companies has David Appel worked for?

David Appel has worked for Sage Intacct, Inc., Bill.Com, Netsuite, First Round Fast Track, and Ibm.

How can I contact David Appel?

You can use AeroLeads to view verified contact signals for David Appel at Sage Intacct, Inc., including work email, phone, and LinkedIn data when available.

What schools did David Appel attend?

David Appel holds Bachelor’S Degree, Honors In Organizational Psychology from University Of Michigan.

What skills is David Appel known for?

David Appel is listed with skills including Saas, Cloud Computing, Enterprise Software, Strategy, Sales, Business Alliances, Sales Management, and Erp.

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