David Appel

David Appel Email and Phone Number

Global Head, Subscription and SaaS Vertical, Sage Intacct @ Sage Intacct, Inc.
David Appel's Location
San Francisco Bay Area, United States, United States
David Appel's Contact Details
About David Appel

David Appel is Global Head of the SaaS Vertical for the largest technology company on the London Stock Exchange, Sage. Over time as a Vertical GTM leader, his organizations have earned the business of >2,000 SaaS and Software companies, growing at 40%+/year. He previously ran Direct Sales at Bill.com, led NetSuite’s Software Vertical, and was part of IBM’s Corporate Development team. 71% of the 2024 US Tech IPO market capitalization is on Sage. CRO Foundations: - Understanding a market, TAM, ideal client, buyer’s personas, and then building a cross-channel demand gen plan, sales process, RevOps plan, and compensation plan, that drives growth and exceeds the forecast- Being a public face of the company, with investors, in events, marketing assets, analyst relations, and opportunities- Understanding where enterprise value in the model comes from, building a great story to execute it, being clear on what success looks like, having folks understand their role in it, publicly praising success, and privately handling problemsPrinciples: * The biggest blocker to big goals is not obstacles, rather it is having a clearer path to small goals. * If you are not embarrassed at who you were 12 months ago, you haven't grown enough. * The best salespeople don't sell, rather they help people buy.* The best teams have a 'WHY' that brings them together.* Tomorrow's dangerous idea becomes today’s orthodoxy and yesterday’s cliché.* Captured these in a series called, Granite Truths, patterned off Ray Dalio: https://www.linkedin.com/company/granite-truths/ Built four sales organizations at companies growing from $50M+: - Top business unit at Intacct. Grown 40%/yr. GM role over GTM - product marketing, demand gen marketing, sales, enablement, customer success. Joined pre-$1B acquisition by Sage. - Owned Direct Sales at Bill.com, grew team 3x. Responsible for 50% of the company's number. Joined pre-IPO. - Top business unit at NetSuite, Sales Leader of the Year. Grew 50%/yr. Doubled team, owned hunters and farmers. - Created new Channel business at NetSuite, becoming 15% of all revenues. - Top 1% of all Sales Leaders at IBM, leading a $150M business. - IBM Corporate Development team, graduating from the IBM Executive Development Program. - Sales Rep of the Year at Oracle DMD. 182% of quota.https://blog.sageintacct.com/blog/author/david-appelhttps://podcasts.apple.com/us/podcast/modern-saas-finance-by-david-appel/id1612892538

David Appel's Current Company Details
Sage Intacct, Inc.

Sage Intacct, Inc.

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Global Head, Subscription and SaaS Vertical, Sage Intacct
David Appel Work Experience Details
  • Sage Intacct, Inc.
    Global Head, Subscription And Saas Vertical
    Sage Intacct, Inc. Jan 2021 - Present
    San Jose, Ca, Us
    Global coverage for our SaaS Vertical- $72B in recent IPO market capitalization on Sage Intacct- Largest business unit in United Kingdom- Largest business unit in Canada- Expanding teams in France, South Africa, and AustraliaAI Working Group - product, messaging, and stories on our leadership in AICryptocurrency Working Group- Fintech strategy with crypto technology, and partners such as BitWaveSpeaker:- SaaStr, Dreamforce, SaaStock, SaaSOpenTelling our story:- Blogs on Sage Advice: https://www.sage.com/en-us/blog/author/david-appel/- Videos on YouTube: https://www.youtube.com/playlist?list=PLG3VAatOz36ncT4_BNNUby_x1YspZmczm- Podcasts on Spotify: https://podcasters.spotify.com/pod/show/modernsaasfinance- Industry home page on Sage.com: https://www.sage.com/en-us/industry/subscription-saas/- The Modern SaaS Finance Academy: www.sageU.com/modernsaasfinance
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  • Sage Intacct, Inc.
    Head, Subscription And Saas Vertical
    Sage Intacct, Inc. Oct 2016 - Dec 2020
    San Jose, Ca, Us
    We have:- Grown the business 42% Y/Y- Reduced our churn 27% by updating our customer feedback into our product enhancement roadmap, leading to our customers voting us on G2.com as the leader in B2B Subscription Billing, Subscription Management, and Revenue Management- Built analyst validation through IDC naming us the Leader in B2B Subscription Billing- Through increased references and referrals, increased our win rate against our primary competitor by 22%- Hired to grow the team 45% across Direct, Customer Success, and Sales Development, with 70%+ of the team making Club- Created a team to engage the PE/VC community- https://blog.sageintacct.com/blog/author/david-appel- https://podcasts.apple.com/us/podcast/modern-saas-finance-by-david-appel/id1612892538
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  • Bill.Com
    Head Of Direct Sales
    Bill.Com May 2015 - Sep 2016
    San Jose, Ca, Us
    Collaborating with other senior leaders on the Operating Model and Customer Lifecycle, we: • Grew business 85%, ahead of plan• Tripled team, promoting team leaders to manage SMB, Mid-Market, and API, and building new hire enablement program, with a repeatable high-velocity sales process, to get to full ramp in four months• Executed on three strategic initiatives: Increase Network through referrals, Increase Conversion through revised sales process, Increase ASP by going up-market with Reference Selling
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  • Netsuite
    Head, Channel New Markets, Americas / Saas / Erp / Mid-Market / Alliances / Private Equity
    Netsuite Jan 2011 - May 2015
    Austin, Tx, Us
    Focusing upon how to create new sales channels to reach more prospective customers in strategic markets, created a new $25M business, developing four new markets for NetSuite (large accounting firms, Private Equity firms, Business Process outsourcers, mid-market VARs) across North and South America.
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  • Netsuite
    North American Saas Sales Leader, Technology Vertical / Erp / Mid-Market / Venture Capital
    Netsuite Apr 2008 - Dec 2010
    Austin, Tx, Us
    As North American Direct Sales Leader for the Software Vertical, my team developed the organization, process, and metrics to win the business of twenty two IPOs, fifty two acquisitions, and 25% of the Public SAAS firms, doubling sales over a three year period, finishing as Top Sales Vertical.Working with peers across Product Management, Marketing, and Sales Engineering, we transformed our approach to earning and retaining the business of the leading 21st technology companies. Awarded Sales Leader of the Year FY2009.
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  • First Round Fast Track
    Sales Advisor / Start-Ups / Entrepreneur / Sales Leader / Saas
    First Round Fast Track Jan 2007 - May 2014
    San Francisco, Ca, Us
    Advisor to portfolio companies First Round Capital, as well as Airbase, Tesorio, and Saleshood, on vertical SAAS go-to-market strategies* Product-to-Market fit* Pricing decisions* Building the Sales Learning Curve* Sales hiring
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  • Ibm
    Silicon Valley Smb Sales Leader
    Ibm 2004 - 2007
    Armonk, New York, Ny, Us
    Led IBM's $150M Silicon Valley SMB business penetrating into new High-tech, Software and emerging Software-as-a-Service clients. • Managed direct team of hunter Sales Reps selling IBM’s entire suite of offerings including management consulting, outsourcing, software, and hardware• Closed 107% on a $120M quota (40% Y-Y growth) and $38M in IBM Global Services Bookings• Executed IBM’s Software-as-a-Service strategy through selling infrastructure and hosting, and creating sell-with marketing/partnering relationships, with top Silicon Valley SAAS firms
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  • Ibm
    Smb New Customer Acquisition Leader / Saas / Mid-Market / Enterprise / Erp / Management Consulting
    Ibm Jan 2003 - 2004
    Armonk, New York, Ny, Us
    Managed IBM's new customer acquisition strategy selling to new technology customers in Silicon Valley. • Received IBM’s Leadership Award for top 1% of sales leaders across IBM Americas (FY2005)• Led IBM’s relationships with five Mid-Market clients, including NetApp, Intuit, Autodesk, and Symantec, selling IBM’s entire portfolio across services, software, and hardware• Sold 162% (70% Y-Y growth) of $27.5M quota (FY2005) and 109% of $23M quota (FY2004)
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  • Ibm
    Venture Capital Alliances Team / Corporate Development
    Ibm Jan 2000 - Dec 2002
    Armonk, New York, Ny, Us
    Drove penetration of IBM’s H3 Emerging Business Opportunities strategy into VC firms and portfolio companies, leading to saving $100M in M&A costs.
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  • Oracle
    Inside Sales Representative / Erp / Database / Financial Services
    Oracle Jul 1995 - Jul 1998
    Austin, Texas, Us
    • Named Sales Rep of the Year in Oracle’s DMD Organization (FY97)• Awarded Most Valuable Salesperson for southeastern-US Direct Sales Team (FY97)• Achieved 182% of quota• Hunter role selling Database and ERP to Financial Services firms including Nations Bank and Capital One
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  • Park Capital
    Private Equity Analyst
    Park Capital 1993 - 1995
    Mid-West based Private Equity firm focused upon e-commerce and technology companies.• Analyzed new markets for on-line business ventures for regional Private Equity firm• Researched alliances and performed financial analysis

David Appel Skills

Saas Cloud Computing Enterprise Software Strategy Sales Business Alliances Sales Management Erp Business Development Lead Generation Start Ups Product Management Software As A Service Business Strategy Strategic Partnerships Sales Process Channel Sales Operations Cross Functional Team Leadership Management Complex Sales New Business Development Smb Sales Negotiation Business Product Marketing Solution Selling Corporate Development B2b Marketing Security Business Planning Crm Channel Partners Enterprise Sales Sales Leadership Cloud Outsourcing Customer Relationship Management Customer Retention Sales 2.0 New Business Generation Relationship Building Leadership Account Management Direct Sales Management Consulting Customer Acquisition People Management Venture Capital Marketing

David Appel Education Details

  • University Of Michigan
    University Of Michigan
    Honors In Organizational Psychology
  • Questrom School Of Business, Boston University
    Questrom School Of Business, Boston University
    Leadership; Finance
  • Ibm Executive Development Program
    Ibm Executive Development Program
  • Stanford University
    Stanford University
    Executive Education - High Performance Management
  • Stanford University
    Stanford University
    Executive Education - Organizational Change
  • University Of California, Berkeley
    University Of California, Berkeley
    Executive Education - Corporate Finance
  • Stanford Continuing Studies
    Stanford Continuing Studies
    Governance For Startup Board Members

Frequently Asked Questions about David Appel

What company does David Appel work for?

David Appel works for Sage Intacct, Inc.

What is David Appel's role at the current company?

David Appel's current role is Global Head, Subscription and SaaS Vertical, Sage Intacct.

What is David Appel's email address?

David Appel's email address is da****@****hoo.com

What is David Appel's direct phone number?

David Appel's direct phone number is +165062*****

What schools did David Appel attend?

David Appel attended University Of Michigan, Questrom School Of Business, Boston University, Ibm Executive Development Program, Stanford University, Stanford University, University Of California, Berkeley, Stanford Continuing Studies.

What skills is David Appel known for?

David Appel has skills like Saas, Cloud Computing, Enterprise Software, Strategy, Sales, Business Alliances, Sales Management, Erp, Business Development, Lead Generation, Start Ups, Product Management.

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