- Financial/Budgeting accountability, partnering with marketing measurement analytics to define and deliver relevant metrics to measure ROI- Leading Adobe Workfront implementation and usage to drive fast and safe delivery- Leading transformational change in a large scale complex organisation; change management, communications, restructuring and implementation of new agile & operating model processes- Identify and lead process improvement and technology and tool selection to improve productivity- Work closely with the CMO to deliver best in class strategies to enable the delivery of a world class marketing team

Coles Financial Services is a fast paced and growing business with a unique retail heritage. My role is Senior Marketing Manager in a flexible and exciting team that enjoys creating our own marketing path and delivering real value back to customers, leading to 4 years of amazing acquisition and brand growth.- Owning and leading our famous 'It's Coles MasterCard time' advertising campaigns- Lead the planning process and delivery of the marketing strategy, and a high performing marketing team- Responsible for annual sales forecasting and budgeting to deliver strong business ROI- Optimising all media including traditional, in store and across all digital channels- Developing the digital marketing strategy for social media, display, search and affiliate partnerships- Leading research into new value propositions, new product development, and the go to market strategy to launch initiatives- Working with big data analytics teams to plan and target activities improving ROIAchievements at Coles:- Developing and delivering a marketing plan that reduced costs by 20%, CPA by 30% and increased profit by over 100%- Launched multiple successful integrated ATL and BTL campaigns- Delivering year on year sales growth outgrowing the market by over 3x- Utilised predictive data analytics to deliver effective campaigns - 5% year on year improvement in direct campaigns- Delivering new product initiatives including the Low Rate Mastercard, Mobile App, Prepaid cards and a revised credit cards value proposition, resulting in Coles being awarded 'Credit Card Issuer of the Year 2016'- Implementing direct response tracking program improving measurement of ATL & digital channels, reducing channel CPAs- Redesigned the marketing & budget processes, managing finance, product and partner teams to align sales & marketing strategy with revenue & profit targets- Providing project support for the sale of cards book & 10 year Coles and Citi partnership for credit cards, valued at $940m

My role in the marketing team was to drive and support business development and marketing objectives for Crowe Horwath Melbourne across all channels to grow business advisory, audit, consulting and investment financial advisory revenue for the businesses 30 principals.- Building key internal & external networks and relationships- Research & analysis on client data to segment and identify market growth opportunities for firm services- Development and implementation of quarterly and annual client management plans for the top clients of the firm, leading to year on year growth of $2m in revenue, and 100% retention.- Development, writing, editing and delivery of firm tenders and credentialing documents. This includes leading the process from pre-tender qualification and bid/no-bid assessment through to response positioning, identification of sales message and value add opportunities and design.- Implemented client communication lifecycle program including multiple targeted customer touch points that incorporated thought leadership articles, newsletters & blogs and white papers across web, print, email and social media channels.- Lead the customer satisfaction program, debriefing and working with the business to improve client service levels year on year, and identify opportunities to grow customer share of wallet- Authoring and creation of content including firm blogs, newsletters and collateral- Creating and delivering engaging major events, and acting as a key brand ambassador at the events for key business partners and clients- Promotion and leveraging of key sponsorships- Tracking and management of the marketing budget and key suppliers (print, web, mail, agencies)

Iress is a leading provider of financial services software in Australia. Recruited to the team, my role was to help grow the financial planning payments administration software business as an account exec. This included on boarding and servicing new customers to the software, who were also most often existing customers using the financial planning software Xplan.

Positions held at Australian Unity Personal Financial Services (AUPFS):- Marketing Programs Manager- Business Relationships ManagerAchievements in my time at Australian Unity:- Starting in the business in an administration capacity and being promoted into the marketing and business relationship team- Recruitment of key business partners who to this day remain a part of the AUPFS program- Organising and hosting key major annual sales events for partners- Development of a cross sell program implemented within the health insurance call centre, a program developed in collaboration with the call centre to help maximise leads for the various services provided by the AUPFS business- Implementing a national seminar program and supporting advertising, delivered on a local area basis and promoting the local adviser, a program that was run for 9-10 months of every year without fail and consistently delivered great audiences and leads for the business- Investigated options for a comprehensive digital financial services partner led business, a project that ultimately didn't succeed at gaining operational support to go live, this is still a project that has fond memories as a program that was potentially ahead of it's time

My first role, working in this business gave me the chance to learn about the financials of a financial services business in my primary administration role, and the opportunity to also branch out and gain experience in the marketing and events teams.