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Visionary Marketing Director with a keen ability to identify market opportunities that are ripe for growth. Known for taking nascent ideas and turning them into well-defined, actionable strategies, and driving positive results through leadership. Consistently delivers results, including new product launches, using exceptional analytical, written, oral, and presentation skills, with a proven track record of articulating compelling narratives. Develops and maintains consultative relationships with key business stakeholders with a work style that flexes from strategic to hands-on. Consistently demonstrates the ability to manage competing priorities in a fast-paced dynamic work environment. Repeatedly recognized for motivating and leading highly engaged teams and cultivating a culture of trust. A true self-starter that can quickly and independently build detailed business cases that support the execution of the highest-priority initiatives, assess business requirements, to become a trusted and integral part of the executive team.
Telix Pharmaceuticals
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Us Marketing Director, Tlx101-CdxTelix Pharmaceuticals Jun 2023 - PresentUS marketing launch lead for TLX101-CDx.
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Director Of Marketing, Us CeriannaGe Healthcare Jul 2021 - Dec 2022Chicago, UsResponsible for the marketing functions related to the commercial launch of Cerianna in the United States. Established brand identity, led the development of the cross-functional brand plan, identified and developed KOLs, and executed on omni-channel tactical brand plans to grow demand 3-fold in 2022 and achieve 50% brand awareness.• Drove 2022 Cerianna demand growth >300% -
Director Of Sales And MarketingBlue Earth Diagnostics Jul 2018 - Jul 2021Oxford, GbMarketing and commercial planning for the Glioma indication of Axumin. Responsible for building and managing a sales team, the development and execution of brain tumor sales training, market sizing and forecasting, qualitative and quantitative market research, message testing, brand and launch planning, identifying and developing key opinion leaders, driving cross-functional teams to execute to the launch plan, established partnerships with patient Advocacy Organizations, and life-cycle management for other CNS indications. -
Director Of Global MarketingQuest Diagnostics 2016 - Jul 2018Global marketing leadership in Oncology, Neurology, and Women’s Health genetic testing to deliver on International market sizing and forecasting, business development for International lab partnerships, strategic planning and value proposition development, operational excellence for market access, and led product launches.
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Director Of MarketingTransgenomic 2012 - 2016Omana (Ne), Nebraska, UsDevelop strategic direction, product positioning, and budgetary planning for the Neurology, Oncology, Pharmacogenetic, and Orthopedic testing lines. Develop strategic research partnerships, clinical study strategy and execution, KOL development, forecasting for new and existing tests, advocacy organization partnerships, new test launches and promotional materials, public relations, website development, audience segmentation, and pricing. -
Sr. Product ManagerAthena Diagnostics 2009 - 2012Marlborough, Ma, UsResponsible for defining and executing key components of the Neurology testing portfolio in alignment with the strategic vision of the company and overall product roadmap. Taking input from the external stakeholders and internal cross-functional teams, drive product training, promotion, pricing, forecasting, KOL development, and commercialization strategy. -
Global Senior Product ManagerIdenix Pharmaceuticals 2007 - 2009Worked closely with our co-promotion partner, Novartis Pharmaceuticals, to shape the hepatitis-B market and differentiate SEBIVO in a crowded market place. Focused on strategic planning, while delivering on tactical initiatives for the global launch of SEBIVO. Communicated with the country brand teams on their marketing needs and flawless execution to support their launches.
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Sr. Product ManagementOscient Pharmaceuticals 2004 - 2006UsLed the 2006 strategic market plan and the re-branding of TESTIM with our co-promotion partners Auxilium, the tactical programs included ad board meetings, Direct-to-Consumers through multiple channels, Direct-to-Physician, and Direct-to-Patient educational and promotional initiatives. Led the launch of FACTIVE5 with product positioning, branding, promotion, and commercial planning. -
Product ManagerGenzyme 2000 - Jan 2004Paris, France, FrInitiated, created, & directed the Gaucher awareness direct-to-consumer campaigns. This multifaceted campaign – TV, radio, print, PR, educational symposia - was responsible for 10% of all new patient starts on CEREZYME therapy in the U.S. Developed and implemented direct to patient initiatives that improved adherence to therapy from 95% to 96%. Identified and developed advocacy relationships to enhance the awareness of Gaucher disease in targeted populations – those that have Gaucher and individuals that are at the greatest risk of having the disorder. US CEREZYME sales reached $311M in 2003 (103% of goal), $293M in 2002 (105% of goal) and in 2001, U.S. CEREZYME sales reached $270M (100% of goal). This product is the major revenue generator for Genzyme.
David Ralph Skills
David Ralph Education Details
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Isenberg School Of Management, Umass AmherstGeneral -
D'Amore-Mckim School Of Business At Northeastern UniversityMarketing
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Hobart And William Smith CollegesHistory
Frequently Asked Questions about David Ralph
What company does David Ralph work for?
David Ralph works for Telix Pharmaceuticals
What is David Ralph's role at the current company?
David Ralph's current role is Global Marketing Director | Brand Planner | Product Launches | Strategy | Orphan Diseases | Oncology | Neurology | Radiopharmaceutical | Biotech | Pharmaceutical.
What is David Ralph's email address?
David Ralph's email address is dr****@****mic.com
What is David Ralph's direct phone number?
David Ralph's direct phone number is +197888*****
What schools did David Ralph attend?
David Ralph attended Isenberg School Of Management, Umass Amherst, D'amore-Mckim School Of Business At Northeastern University, Hobart And William Smith Colleges.
What are some of David Ralph's interests?
David Ralph has interest in Animal Welfare, Environment, Children, Education.
What skills is David Ralph known for?
David Ralph has skills like Product Launch, Biotechnology, Pharmaceutical Industry, Strategy, Pharmaceutical Sales, Neurology, Management, Strategic Planning, Marketing Strategy, Marketing, Molecular Diagnostics, Oncology.
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