Vice President, Marketing
Us
Developed and directed all marketing functions, concepts, and strategies while overseeing $1.2M budget and five direct reports. Managed company website development, including implementing innovative practices such as online invoice accessibility and ‘live’ stock levels by branch. Led inaugural Customer Service team dedicated to developing “Five Foundations of Customer Service” as internal company policy.• Saw massive success as VP, driving record growth numbers, including 30% increase in customer retention (177% ROI), 32% rise in acquisition rates (73% ROI), and reactivation rates increase of 55% (78% ROI), resulting in over $42M in incremental sales and $12.8M in gross profit.• Innovated new marketing strategies leading to 10 point market share growth, including regional racecar sponsorship, mailers, eCommerce, and increased level of trade show involvement. • Created and implemented company’s first true loyalty program, contributing an incremental $2.3M in sales.