David Arbour Email & Phone Number

Waterbury, Ct

Current Retail Product Management activities include:• Developing and implementing product strategies to improve and enhance marketing efforts, developing product functionality and benefits, advancing competitive positioning, and ensuring profitable acquisition, retention and cross-sell for retail and small business interest-bearing products and investment services lines of business.• Enhancing cross-sell targeting analytics improving direct marketing response rates for targeted… Show more Current Retail Product Management activities include:• Developing and implementing product strategies to improve and enhance marketing efforts, developing product functionality and benefits, advancing competitive positioning, and ensuring profitable acquisition, retention and cross-sell for retail and small business interest-bearing products and investment services lines of business.• Enhancing cross-sell targeting analytics improving direct marketing response rates for targeted products. Creating detailed pro-forma and post-mortem analytics for ongoing marketing efforts in challenging interest rate environment. Partnering with Account Analysis to size, propose and manage rate and Reg. Q opportunities.• Managing product and line of business changes, including vendor and product conversions. Leading multi-disciplinary teams to organize product and process changes and holding successful franchise-wide product-focused marketing efforts. • Providing product consultation to sales and online platform improving product positioning and ease of implementation. Analyzing competition and tracking industry trends to identify new products and fee opportunities. Establishing the direction of marketing efforts within budget to exceed product goals. Show less

Manage entire commercial depository product offerings including; profitability analysis, product development and enhancement, pricing strategy, product communications, channel delivery and revenue enhancement initiatives. Managed Remote Deposit Capture Product development and launch. Promoted sales and enhanced performance of cash management products. Created cash management portfolio analysis for sales team. Generated sic-code, transaction and product based commercial leads to enhance… Show more Manage entire commercial depository product offerings including; profitability analysis, product development and enhancement, pricing strategy, product communications, channel delivery and revenue enhancement initiatives. Managed Remote Deposit Capture Product development and launch. Promoted sales and enhanced performance of cash management products. Created cash management portfolio analysis for sales team. Generated sic-code, transaction and product based commercial leads to enhance commercial sales. Developed channel strategy re-pricing and delivery. Developed RDC and ACH Risk Mgmt. policies and reporting mechanisms to mitigate bank exposure. Created balance fluctuation and production reports to facilitate trend analysis at Bank-wide, Regional and Branch levels. Integrated CRM reporting capacity to enhance product line reporting, internal prospecting initiatives and hone targeted marketing efforts. Show less

Commercial Cash Management Sales for Specialty Banking including Healthcare, Real Estate, Government and Financial Institutions. Thorough knowledge of complete array of cash management services and products.Called on Commercial clients providing cash management expertise and consultative recommendations.

Provided sales support for TMO with large middle market portfolio, generated TM Reviews and RFP responses. Telephone Sales and sales fulfillment support, including; documentation follow-up, sales and pipeline tracking, problem resolution, pricing maintenance and TM bid models to ensure ongoing profitability of portfolio. Spreadsheet design and data integration support for Client Selectivity Project to identify most profitable Mid-Atlantic clients and associated prospects. Developed Sweep… Show more Provided sales support for TMO with large middle market portfolio, generated TM Reviews and RFP responses. Telephone Sales and sales fulfillment support, including; documentation follow-up, sales and pipeline tracking, problem resolution, pricing maintenance and TM bid models to ensure ongoing profitability of portfolio. Spreadsheet design and data integration support for Client Selectivity Project to identify most profitable Mid-Atlantic clients and associated prospects. Developed Sweep Analysis tool for team endorsed by TME. Nominated for CELA 5 consecutive years, Awarded 4 Customer. Exp. Lead. Awards: ‘98, ‘99, ‘00 and ‘02Assisting with Greenbelt projects for TME and RSM; Data Analysis and Journey document Assistance. Show less

Baltimore, Maryland Area

Cash Management (Treasury Management) Sales and Implementation for Middle Market segment