Digital Director with substantial experience of digital strategy, delivery and transformation gained through working both in digital agencies and client organisations.I’ve got the proven ability to use customer insight to develop digital propositions and products and I excel at leading and shaping new initiatives in complex environments. I have spent the last six years working in leadership positions within the financial services sector where I have led the design and delivery of investment propositions and digital services (web, app, hybrid) including launching a new D2C business aiming to provide a simple, straightforward service for the less confident investor. • Expert knowledge of user experience and service design, digital strategy, transformation and delivery• Passionate customer advocate with extensive expertise in user-centric design methodologies and the use of Agile and Lean principles to ensure that the business is meeting a genuine customer need• Accomplished leader able to build high-performing teams drawing on in-house, IT supplier & specialist agency resource• Excellent understanding of digital technologies and track record of working effectively with IT colleagues to create digital platforms to support customer and business needs • Highly analytical and data-driven using a variety of quantitative and qualitative data to create customer insight and drive commercial performance• Excellent stakeholder management skills & proven ability to work in complex environments with multiple stakeholdersSpecialisms: Digital transformation, digital strategy, customer experience strategy and journey design