David Arkin Email & Phone Number

Houston, TX, US

• We solve a media companies biggest challenges, from monetizing content, growing audience, building great content and creating the right tech stack, we not only strategize but do the work with and for you
• Serve as a fractional digital leader (content, audience, revenue and operations) for newspapers, TV stations, magazines and digital-only news sites, helping create and implement strategies and products that grow both.
• Have a proven track record for quickly helping media companies grow audience through a healthy mix of organic content, search, social media referrals and email.
• Leading companies through the creation of branded content strategies that are launching new revenue streams for publishers through high-quality content and distribution. We are pitching clients, creating the content.
• Expertly building new niche businesses for publishers (websites, newsletters, social media channels) in areas with huge audience-growth potential and reader interest like real estate, food and weather.
• Helping media companies grow, perfect and monetize their email newsletters and acquire new emails through effective acquisition strategies.

• Co-founded and designed Check Out DFW, a first-of-its kind community website, providing consumers in several north Dallas suburbs with expert advice, local recommendations and helpful content to navigate the.
• Developed audience and content strategies that in our first eight months led to 50,000 average monthly users and over 750,000 monthly page views, through original reporting, partnerships and a unique distribution.
• Created an innovative expert program that provided readers with answers to real estate and local recommendation questions, while creating brand exposure for the expert and revenue growth for Check Out DFW.
• With co-founder, established a unique sponsored content program built around storytelling, allowing advertisers to capitalize on quality content through custom newsletters, video interviews and sharing advice.

• Created content strategies and audience growth efforts across a group of newspapers and online-only news sites that helped doubled visitors and page views across the company in my first four months into the job.
• Launched new online-only news sites that addressed news deserts and provided those communities with useful content. Those sites delivered 6-figure page view numbers in their first few months.
• Led four of the company’s nine newsrooms to their first national digital journalism awards, being recognized for sponsored content, innovation, social media and video.

Houston, Texas, US

• In eight months, went from third in the Houston market to first, based on total users, according to Comscore.
• Guided digital content and product strategy and doubled the station’s loyal users YoY.
• Restructured the digital organization which created additional producer positions, beefed up breaking news coverage and local lifestyle content, as well as audience-driven campaigns that boosted revenue.
• Built numerous initiatives (video, text) that engaged the audience through answering their questions, explaining our processes and building tools that made it easier for them to connect with our talent.
• Re-aligned social media strategy with the development of talent-led post-morning shows and lifestyle-oriented shows. These efforts boosted the station’s referral traffic by nearly 20 million views YoY and led to the.

Lake City, Michigan, US

• Built content consulting arm for the association with specialties in newsroom structure, audience growth, workflow and cost management.
• Oversaw association’s internal and external content strategies and served as an expert for 3,000 members on all audience development trends.
• Developed several new content programs including a Chief Content Club for audience development executives who learned about key content insights and trends through networking.
• Wrote monthly white papers on key industry topics including social media monetization, newsletter strategies and newsroom data.

Pflugerville, TX, US

• Oversaw content operations and strategy — print and digital — for 22-hyper-local newspaper group with papers in Austin, Dallas and Houston with total print distribution of 1.7 million.
• Provided digital content, product and technology leadership that helped double online visitors and page views in my first six months.
• Increased social media referral traffic by more than 100 percent across numerous channels through experiments with new platforms, more engaging tone and an increase in posts.
• Created unique partnerships with NextDoor and Texas Tribune that helped showcase our brand and content.

Pittsford, New York, US

• Led the company’s content strategies that more than 500 newsrooms used to increase engagement across numerous platforms.
• Launched and oversaw More Content Now, the company’s content creation service that developed special sections and niche digital solutions for publishers and marketers.
• Built and successfully scaled the Center for News & Design, where 300 people provided original content, page design, digital development services and training for a network of newspapers.
• Developed training programs that provided more than 3,000 journalists with hands-on learning which led to improved journalism and audience growth.
• Built a video strategy that tripled video impressions in a six-month period through new mobile technology.
• Managed digital developer team that was responsible for building and scaling more than 600 websites across the company.

Pittsford, New York, US

• Developed the company's first online content strategy and coordinated newsroom-training programs.
• Created the company's national news service, responsible for national content sharing.
• Managed digital development team and transitioned company to a new content management system.

• Oversaw editorial operations for a group of four daily newspapers, four weeklies, an online-only publication and several niche publications.
• Overhauled the print product with a variety of new sections and features and implemented reader advisory groups at all papers and a teen advisory group for a new youth publication.
• Implemented a web-first culture across all papers and products that resulted in a 100% traffic increase year-over-year.

• Guided paper through a redesign and content improvements that led the paper to Best in Show the following year in the Alabama Press Association contest.
• Launched numerous new products, including a monthly women's magazine.
• Reporting team led company’s coverage of numerous hurricanes, including Katrina.