Lead marketing strategies and provide operational support for a growing multi-location restaurant group, driving business expansion and new unit acquisitions. Develop, trademark, and establish brand standards for company logos, ensuring consistency and brand integrity across all platforms. Train and mentor leadership teams to excel in restaurant operations, guest relations, and product placement. Collaborate with external agencies to elevate digital marketing efforts and offer technical support, creating a seamless and cohesive brand presence. Secure advertising opportunities and negotiate promotions, maximizing visibility and brand reach. Craft and distribute all media communications and press releases, ensuring accurate representation of the brand across multiple channels. Manage and execute promotional campaigns across all locations, aligning with business objectives to enhance guest satisfaction and drive revenue growth.

As a self-employed media consultant, I specialize in providing comprehensive marketing and media solutions to businesses seeking to grow and enhance their brand presence. With a focus on key areas such as brand development, advertising and promotions, and business expansion, I deliver tailored strategies that help clients reach their full potential.Key Focus Areas:Brand Development: Craft and refine brand identities, ensuring consistent messaging and cohesive visual design across all platforms. Develop brand guidelines, trademarks, and communication strategies to strengthen market presence.Advertising & Promotions: Strategize and implement creative advertising campaigns across multiple channels, including digital, print, and media, designed to elevate brand visibility and engage target audiences. Negotiate media buys, secure promotional opportunities, and optimize campaigns for maximum ROI.Business Expansion: Partner with clients to develop growth strategies, including new market penetration, multi-unit expansion, and scaling business operations. Provide market research, competitive analysis, and promotional roadmaps to support business expansion goals.Supporting Responsibilities:Develop comprehensive marketing plans, including digital, print, and social media strategies, that align with client business objectives.Collaborate with clients on promotional events, public relations efforts, and community engagement to build lasting relationships and enhance brand recognition.Analyze campaign performance using data-driven insights and recommend optimizations to ensure success.Offer technical support, guidance, and best practices for integrating new marketing tools, CRM systems, and technologies.Work with cross-functional teams and external agencies to ensure alignment of marketing efforts with overall business strategies

As the Regional Media Manager for multiple gaming facilities, I am responsible for driving marketing strategies, providing financial oversight, and ensuring brand consistency across all locations. My role involves leading a team, managing budgets, and aligning marketing efforts with organizational goals to enhance brand presence and drive operational success.Key Responsibilities:Marketing Strategy: Develop and implement comprehensive marketing strategies tailored to each gaming facility to drive brand awareness, customer engagement, and revenue growth. Leverage data-driven insights to optimize campaign performance and maximize ROI.Leadership & Team Coordination: Lead and mentor a cross-functional marketing team, fostering collaboration and ensuring alignment with overall marketing objectives. Coordinate with facility managers and other departments to integrate marketing initiatives seamlessly.Financial Oversight & P&L Management: Oversee financial operations for marketing activities, including budgeting, forecasting, and financial analysis. Manage P&L responsibilities to ensure cost-effectiveness and profitability across multiple facilities.Brand Management & Compliance: Maintain and enhance brand identity across all gaming facilities, ensuring consistency in messaging and visual elements. Ensure compliance with industry regulations and advertising standards, working closely with legal and regulatory teams.Achievements:Successfully developed and executed marketing strategies that significantly increased brand visibility and customer acquisition across multiple facilities.Led a high-performing team, improving coordination and collaboration, which resulted in more efficient campaign execution and better alignment with business goals.Implemented financial controls and cost-saving measures, optimizing marketing budgets and achieving improved profitability.

As the Advertising Manager for Hard Rock Rocksino and MGM Northfield Park, I spearheaded brand strategy and operational management during a major transition, while also working closely with C-level executives to drive market share and build brand loyalty.Key Responsibilities:Transition Management: Led the transition from Hard Rock Rocksino to MGM Northfield Park, ensuring a smooth operational shift and strict adherence to rebranding efforts.Opening Property Strategy: Played a key role in the opening of the new MGM Northfield Park property, contributing to initial market positioning and brand establishment.Strategic Media Placements: Negotiated and executed contracts for strategic media placements to enhance brand visibility and achieve optimal ROI.Promotions & Compliance: Developed and managed operational promotions while ensuring compliance with state advertising regulations in collaboration with the Ohio Lottery Commission.Leadership & Service Excellence: Provided leadership to maintain high service standards, operational integrity, and exceptional customer satisfaction.C-Level Collaboration: Worked closely with C-level management to build brand loyalty, drive market share, and align marketing strategies with overall business goals.Achievements:Successfully managed a major rebranding transition, maintaining operational continuity and achieving strategic objectives.Contributed to the successful opening of MGM Northfield Park, establishing a strong market presence.Enhanced brand visibility and ROI through effective media negotiations and placements.Developed impactful promotions while ensuring regulatory compliance.Implemented financial controls and cost-saving measures that led to improved profitability.Fostered a culture of high service standards and operational excellence, resulting in elevated customer satisfaction and strengthened brand loyalty.

As the Advertising Manager for Hard Rock Rocksino and MGM Northfield Park, I spearheaded brand strategy and operational management during a major transition, while also working closely with C-level executives to drive market share and build brand loyalty.Key Responsibilities:Transition Management: Led the transition from Hard Rock Rocksino to MGM Northfield Park, ensuring a smooth operational shift and strict adherence to rebranding efforts.Opening Property Strategy: Played a key role in the opening of the new MGM Northfield Park property, contributing to initial market positioning and brand establishment.Strategic Media Placements: Negotiated and executed contracts for strategic media placements to enhance brand visibility and achieve optimal ROI.Promotions & Compliance: Developed and managed operational promotions while ensuring compliance with state advertising regulations in collaboration with the Ohio Lottery Commission.Leadership & Service Excellence: Provided leadership to maintain high service standards, operational integrity, and exceptional customer satisfaction.C-Level Collaboration: Worked closely with C-level management to build brand loyalty, drive market share, and align marketing strategies with overall business goals.Achievements:Successfully managed a major rebranding transition, maintaining operational continuity and achieving strategic objectives.Contributed to the successful opening of MGM Northfield Park, establishing a strong market presence.Enhanced brand visibility and ROI through effective media negotiations and placements.Developed impactful promotions while ensuring regulatory compliance.Implemented financial controls and cost-saving measures that led to improved profitability.Fostered a culture of high service standards and operational excellence, resulting in elevated customer satisfaction and strengthened brand loyalty.

Responsible for all aspects of Marketing, Sales, and Brand Communication for the Hard Rock Cafe: Cleveland. Activities include grass roots marketing, group / banquet sales, negotiating advertising, leveraging partnerships, creating and executing sales promotions, activating Global Corporate tentpoles, building key relationships, and developing philanthropic initiatives and partnerships. Other responsibilities include the preparation and execution of a detailed Market analysis, Budget Workbook, and Executive Summary to assist in pinpointing sales driving opportunities and to provide a guide map for Cafe Brand activation and market penetration.

As a Real Estate agent specializing in luxury homes on the picturesque shores of Lake Lanier, I am dedicated to providing exceptional service and building lasting client relationships. My role focuses on showcasing high-end properties, facilitating seamless transactions, and sharing the unique lifestyle that comes with living on Lake Lanier.Key Responsibilities:Client Relationship Building: Cultivate and maintain strong relationships with clients, offering personalized service to understand their needs and preferences. Provide expert guidance throughout the buying or selling process to ensure a smooth and satisfying experience.Product Placement & Promotion: Strategically market luxury homes by highlighting unique features, amenities, and benefits. Develop and implement effective marketing campaigns to attract high-net-worth individuals and showcase the exclusive nature of the properties.Lifestyle Sharing: Share the distinctive lifestyle of living on Lake Lanier with potential buyers, emphasizing the scenic beauty, recreational opportunities, and community amenities. Create engaging content and host exclusive events to enhance the appeal of the properties.Market Analysis: Conduct comprehensive market research to stay informed about current trends, pricing, and competition. Use this information to provide clients with accurate and up-to-date advice on property values and investment potential.Transaction Management: Facilitate negotiations, coordinate property showings, and handle all aspects of the buying or selling process. Ensure all transactions are completed efficiently and in accordance with legal and regulatory requirements.