Dr. David Gordon Email & Phone Number

Leicester, GB

o Leadership, management and promotion of the Economics and Marketing subject area to global universities. Responsible for international recruitment strategy and subject operations.o Directed a briefing programme for the marketing subject area, employability -related curricula, and authentic assessments, to the Dubai and Kazakhstan DMU teams.

Research, and advise, coach and mentor academics, on a more commercially-relevant approach to teaching business subjects, employability skills, and leaving university with the appropriate expertise to add value from day 1 of a Graduate job. Harmonising theory into practice, from academic and commercial experience.

- Successfully managed the MSc Marketing suite of programmes (MSc Marketing Management, MSc Advertising and PR management MSc Strategic and Digital Marketing), developing innovative pedagogy, maintaining quality, and growing student numbers from 45 to 210 in three years.- Developed a strategic relationship with a leading Midlands marketing agency, to.

- Leadership and management of a 38-member marketing team, covering undergraduate and postgraduate subject areas – operational and strategic management, and subject policy formation.- Managed the restructure of marketing module projects, through Covid lockdown.- Responsible for the recruitment process of the marketing team.- Responsible for marketing UG/PG.

o Successfully managed the programme and expanded quality and recruitment from 65 to 270 students in four years. o Restructured the complete programme based on doctoral research results, vastly increasing the relevancy of pedagogy, and enhancing employability results.

Advised and influenced University policy on the physical disability position of UDL.

Responsible for faculty corporate employability guidance to staff and management. Influenced university employability policy.

• Module leader – Strategic Marketing Management (final year undergraduate)
• Lecturer – Principles of marketing (first year undergraduate)
• Lecturer – International marketing (second year undergraduate)
• Lecturer – Integrated Marketing Communications (postgraduate)
• Lecturer – Chartered Institute of Marketing diploma
• Dissertation supervisor – Undergraduate and Postgraduate Marketing Dissertations

Desford, Leicestershire

o Managed the marketing of IBM UK's Technical Services division.o Formed and executed a digital and social media business development programme, aimed at raising awareness, interest, and pipeline for focused services, resulting in a 30% increase in website traffic, and 12% increase in Sales leads.o Managed a service-excellence reference programme team.

o Manage Channel Communications and Social Business information (UK and Ireland), o Responsible for Channel Marketing skills development.o Responsible for Channel, key partner, and Distributor enablement briefings.o Developed a UK Channel Marketing and Business Development skills course, resulting in an increase in Partner Marketing activity.

o Successfully managed the channel Marketing strategy for the IBM Services division, including channel recruitment and development strategies using digital Marketing and social media campaigns.o Successfully managed the full range of demand generation activities for the IBM Services Channel division, resulting in highly increased lead revenue in H2 2010.o.

o Successfully implemented an enterprise strategy of key partner online & offline Marketing campaigns, resulting in $5.4m revenue.o Devised and managed the enterprise customer relationship programme, resulting in early deal signings.o Compiled a portfolio of key-client business-intelligence briefs, enabling a more cohesive sales engagement.o Executed a.

o Achieved significant growth in solutions & services awareness across the region, resulting in a market-share leader position.o Implemented successful industry programmes targeting enterprise-level automotive and aerospace industries through Partner Marketing campaigns.

o Focused on the Marketing of software solutions and services for the enterprise engineering design market. o Responsible for the implementation of a $400,000 marketing budget, contributing towards a divisional revenue of $48m – Achieving and growing annual target for each year.o Implemented a successful supply-chain Marketing programme with Airbus.

o Managed the direction of seven major IT products and services through their lifecycle, and achieved overall sales of 350+% of target for 1999. o Responsible for the complete Marketing mix of the product group, including ATL and BTL promotions, direct mail, e-commerce campaigns, pricing, and a full suite of supporting services. o Executed a successful.

Doctor Of Business Administration, Pedagogy, Business Marketing Curriculum

Msc, Strategic Marketing

Bachelor Of Science - Bs, Marketing And Computer Science