Dr. David Gordon Email and Phone Number
Leicester, GB
Dr. David Gordon's Location
Greater Leicester Area, United Kingdom
Dr. David Gordon's Contact Details
Dr. David Gordon work email
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Dr. David Gordon personal email
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About Dr. David Gordon
- 27 years of senior academic experience – De Montfort University- 25 years of senior commercial experience – IBM, Pegasus plc, Sage plc- 2 own businesses (Clothing & Entertainment)- Senior academic roles – Associate Professor, Associate Head of Department, Subject Head- 20+ years of experience interviewing, hiring, and advising graduates
Dr. David Gordon's Current Company Details
Dr. David Gordon Work Experience Details
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Deputy Director - Dba ProgrammeDe Montfort UniversityLeicester, Gb
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Associate Head Of Department (International)De Montfort University May 2021 - Presento Leadership, management and promotion of the Economics and Marketing subject area to global universities. Responsible for international recruitment strategy and subject operations.o Directed a briefing programme for the marketing subject area, employability -related curricula, and authentic assessments, to the Dubai and Kazakhstan DMU teams.
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Associate Professor And Teacher FellowDe Montfort University 2015 - PresentResearch, and advise, coach and mentor academics, on a more commercially-relevant approach to teaching business subjects, employability skills, and leaving university with the appropriate expertise to add value from day 1 of a Graduate job. Harmonising theory into practice, from academic and commercial experience.
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Programme Leader – Msc Marketing SuiteDe Montfort University Sep 2018 - Sep 2022- Successfully managed the MSc Marketing suite of programmes (MSc Marketing Management, MSc Advertising and PR management MSc Strategic and Digital Marketing), developing innovative pedagogy, maintaining quality, and growing student numbers from 45 to 210 in three years.- Developed a strategic relationship with a leading Midlands marketing agency, to provide contextual input and guidance to the Marketing programmes. http://bit.ly/35dskdu
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University Subject Head (Marketing)De Montfort University Sep 2018 - Oct 2021- Leadership and management of a 38-member marketing team, covering undergraduate and postgraduate subject areas – operational and strategic management, and subject policy formation.- Managed the restructure of marketing module projects, through Covid lockdown.- Responsible for the recruitment process of the marketing team.- Responsible for marketing UG/PG programme full validation contribution and process.
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Programme Leader – Global MbaDe Montfort University Sep 2014 - Sep 2018o Successfully managed the programme and expanded quality and recruitment from 65 to 270 students in four years. o Restructured the complete programme based on doctoral research results, vastly increasing the relevancy of pedagogy, and enhancing employability results.
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Universal Design For Learning Faculty ChampionDe Montfort University Jul 2015 - Oct 2017Advised and influenced University policy on the physical disability position of UDL.
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Faculty Employability LeadDe Montfort University May 2015 - Oct 2017Responsible for faculty corporate employability guidance to staff and management. Influenced university employability policy.
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Senior Marketing LecturerDe Montfort University Sep 1997 - Jun 2015• Module leader – Strategic Marketing Management (final year undergraduate)• Lecturer – Principles of marketing (first year undergraduate)• Lecturer – International marketing (second year undergraduate)• Lecturer – Principles of marketing (first year undergraduate)• Lecturer – Integrated Marketing Communications (postgraduate)• Lecturer – Chartered Institute of Marketing diploma• Dissertation supervisor – Undergraduate and Postgraduate Marketing Dissertations• Placement tutor
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Non-Executive DirectorNimbus Disability Ned May 2023 - Present
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Trustee (Https://Www.Lifemultiacademytrust.Org.Uk/Governance/Trustees/Pen-Portraits/)Life Multi-Academy Trust Apr 2023 - PresentDesford, Leicestershire -
Associate Editor – International Journal Of Organisational Analysis (Emerald Publishing)Freelance Feb 2023 - Present
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Technical Services Marketing HeadIbm Aug 2014 - May 2015o Managed the marketing of IBM UK's Technical Services division.o Formed and executed a digital and social media business development programme, aimed at raising awareness, interest, and pipeline for focused services, resulting in a 30% increase in website traffic, and 12% increase in Sales leads.o Managed a service-excellence reference programme team, driving a 15% increase in web traffic and 12% increase in lead generation. -
Hardware Channel - Partner Marketing LeaderIbm Sep 2012 - Aug 2014o Manage Channel Communications and Social Business information (UK and Ireland), o Responsible for Channel Marketing skills development.o Responsible for Channel, key partner, and Distributor enablement briefings.o Developed a UK Channel Marketing and Business Development skills course, resulting in an increase in Partner Marketing activity.
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Services & Channel Marketing ManagerIbm Apr 2008 - Sep 2012o Successfully managed the channel Marketing strategy for the IBM Services division, including channel recruitment and development strategies using digital Marketing and social media campaigns.o Successfully managed the full range of demand generation activities for the IBM Services Channel division, resulting in highly increased lead revenue in H2 2010.o Instigated and managed a cross IBM brand enterprise strategy in 2008, resulting in $5.7m lead revenue & $2.3m of wins. (This also resulted in winning the IBM UK Marketing Director Prize)
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Smb Territory Marketing ManagerIbm Feb 2006 - Mar 2008o Successfully implemented an enterprise strategy of key partner online & offline Marketing campaigns, resulting in $5.4m revenue.o Devised and managed the enterprise customer relationship programme, resulting in early deal signings.o Compiled a portfolio of key-client business-intelligence briefs, enabling a more cohesive sales engagement.o Executed a successful Exec dinner-debate strategy with the CBI, on corporate security.
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Europe Aerospace Marketing Manager – Ibm IndustrialIbm May 2003 - Feb 2006o Achieved significant growth in solutions & services awareness across the region, resulting in a market-share leader position.o Implemented successful industry programmes targeting enterprise-level automotive and aerospace industries through Partner Marketing campaigns.
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North Europe Marketing Manager - Product Lifecycle Management SolutionsIbm Jun 2001 - May 2003o Focused on the Marketing of software solutions and services for the enterprise engineering design market. o Responsible for the implementation of a $400,000 marketing budget, contributing towards a divisional revenue of $48m – Achieving and growing annual target for each year.o Implemented a successful supply-chain Marketing programme with Airbus, targeting their international network with an awareness, seminar, and post sales campaign. This produced $30+m solution and technical services revenue.
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Group Product Manager – The Pegasus Group PlcPegasus Software Ltd Feb 1997 - Jun 2001o Managed the direction of seven major IT products and services through their lifecycle, and achieved overall sales of 350+% of target for 1999. o Responsible for the complete Marketing mix of the product group, including ATL and BTL promotions, direct mail, e-commerce campaigns, pricing, and a full suite of supporting services. o Executed a successful channel recruitment programme resulting in distribution growth of 400+%. o Jointly responsible for the formulation and channel execution of solution-related services; Service protocol, communication, and pricingo Initiated and negotiated a solution and services partnership with The Midland Bank, targeting their small business customers
Dr. David Gordon Skills
Marketing Communications
Digital Marketing
Crm
Marketing Management
Marketing Strategy
Strategy
Business Strategy
Market Research
Management
Sales
Lecturing
Marketing
Leadership
Social Media
Business Development
Cloud Computing
E Commerce
Demand Generation
Enterprise Software
Multi Channel Marketing
Social Media Marketing
Customer Relationship Management
New Business Development
Sales Operations
Entrepreneurship
Solution Development
Dr. David Gordon Education Details
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Pedagogy, Business Marketing Curriculum -
Strategic Marketing
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Marketing And Computer Science
Frequently Asked Questions about Dr. David Gordon
What company does Dr. David Gordon work for?
Dr. David Gordon works for De Montfort University
What is Dr. David Gordon's role at the current company?
Dr. David Gordon's current role is Deputy Director - DBA programme.
What is Dr. David Gordon's email address?
Dr. David Gordon's email address is d.****@****net.com
What schools did Dr. David Gordon attend?
Dr. David Gordon attended Leicester Castle Business School, De Montfort University, De Montfort University.
What skills is Dr. David Gordon known for?
Dr. David Gordon has skills like Marketing Communications, Digital Marketing, Crm, Marketing Management, Marketing Strategy, Strategy, Business Strategy, Market Research, Management, Sales, Lecturing, Marketing.
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