Helping clients achieve their marketing, biz dev and operations goals.Past clients include; Top tier Casinos, Affiliate Sports and Casino companies, Real Estate SaaS tech, and a Real Estate development corporation with over $300 million/year in residential RE transactions (top 10 nationwide in Wall Street Journal rankings).

SportsDataIO was founded in 2008 as FantasyData LLC while offering NFL data feeds to the fantasy sports industry. Throughout our first decade, we expanded our coverage for all major North American and international soccer leagues, with a content offering that provides data, news, and images to a wide range of industries, including gaming, fantasy, publishing, broadcasting, and leagues & teams.More recently with the repeal of PASPA, we re-branded to SportsDataIO and replicated our previous mission of providing industry-specific fantasy feeds to the gaming industry by building an industry-leading odds product along with a suite of widgets to compliment our API as a delivery method.Headquartered in Philadelphia, PA and with data operations in Phoenix, AZ, SportsDataIO currently services more than 200 clients ranging from startups to enterprise organizations. Sportsdata.IO

Better Collective is the leading developer of educational platforms within the iGaming industry. Through our products, we aim to make sports betting and gambling entertaining, transparent and fair for the global network of online bettors. Publicly traded under the symbol [BETCO]✔Create, enhance partnership opportunities with US RMG Casino and SportsBook and Fantasy operators in legal jurisdictions✔Negotiate mutually beneficial terms with US tier 1, 2 and 3 Operators' marketing and business development teams✔Work with Sr. US and European partner operation colleagues and site teams to grow market successes✔Integrate newly acquired divisions into the US market✔Initiate and cultivate strategic initiatives in the growing US market✔Work closely with legal and state licensing teams to facilitate ongoing US expansion

-Assist company to expand B2B/B2C customer acquisition and feature engagement for leading fast-paced SAAS real estate technology firm (25%+ in ARR growth in first 12 months)-Deep dive on user research 1-1 communication with a customer pool of over 200,000+ Real Estate Agents and 10,000+ Loan Officers-Project Manage contract execution for key technology partner and data feed agreements-Conceptualize and segment logical e-mail/phone CRM communications to automate and increase product engagement, success and customer retention to positive outcomes-Work closely with Head of Product (Now CTO) and Sr. Executive Team and Managers to help determine Product Market Fit and optimizations for new and existing data streams, features and revenue sources

NV, USA Sports Betting consultant focused on a comprehensive evaluation of the public-facing NV/MGM Resorts Casino Sportsbook/App ecosystem--leading to actionable optimization insights for both Retail and Digital (PlayMGM, now BetMGM) -Conducted competitive analysis and research of entire NV marketplace to gain insights to improve customer betting experiences -Led preparation and presentation of findings to CMO and key JV team members-Identified best practices for Nevada’s Sportsbook RMG ecosystem and consumer touch-points-Designed and prepared Quantitative focus group and Qualitative Surveys to assess market directed towards PlayMGM customers, Mlife members and MGM’s retail Sportsbook writers and supervisors

Since 1999 mobileStorm has been helping marketers and healthcare organizations reach consumers and influence their behavior on mobile devices. Our mission is to help our clients communicate with the most amount of relevancy possible. To accomplish this mission we have created an intelligent cloud-based communication platform that enables our clients to create, send, and analyze multi-channel campaigns (email, sms, push and in-app messaging) in three simple steps. Thru integrated campaign management and reporting, businesses of all sizes can create interactive messaging workflows that tackle important aspects of their business that focus on increasing revenue, and decreasing costs. We have delivered over five billion messages on behalf of thousands of customers, and in the process, have reached over one third ( 1/3) of all Americans. Our clients include some of the most prestigious and important brands in the country such as NASCAR, Kaiser Permanente, Boyd Gaming, CVS Caremark, New Balance Shoes, Coach, Humana and Anthem/Wellpoint.The World’s Gone Mobile, Take it by Storm

-Lead Operations (with a technology emphasis) for two businesses; SallyForsterJones.com – Residential Real Estate Team $300 million+ in transactions 2016-ElevateEliteHomes.com – Partnership between VC firm, Construction Firm and SFJ Group to acquire land, build and sell new homes in the $2-$20 million range-Evaluated CRM Solutions and ultimately selected and on-boarded a Salesforce based software solution enhancing team communication, productivity and transactions-Evaluate and assess best marketing and crm technology, tools and tactics for the business and team of 20 agents and operating staff-Project managed development of 2 major website projects (1 new business launch and 1 complete modernization with a lead-gen focus)Media: www.sfjgroup.com - Sally’s professional progression has resulted in her becoming one of the top real estate brokers in Southern California and beyond. Specializing in luxury real estate, Sally is President of Aaroe International Luxury Properties with John Aaroe Group.www.elevateelitehomes.com - Elevate Elite Homes is a premier luxury home building company in Los Angeles, CA - established to meet the demands of LA's growing real estate market.

Worked with one of the top Native American Tribes in California to develop and grow their online and mobile gaming audience and offerings. Digital marketing strategy and execution.24/7 Play for Fun social casino access now live! play.sanmanuel.com▪ Lead marketing and integral to launch of play.sanmanuel.com site and iOS/Android social casino apps▪ Lead data driven customer acquisition and crm segmentation and promotions▪ Manage production, measurement and optimization of consumer facing promo calendar and messaging on desktop and mobile apps▪ Manage and lead crm/design elements of b2c communications with casino loyalty card holders▪ Interface and collaborate with land-based casino employees for integrative digital play online promotions to drive traffic online and into the casino, maximizing revenue potential for all channels▪ Manage and optimize to KPI’s paid media, and design agencies with coordination of new game releases and promotions weekly▪ Help to establish necessary tools and KPI’s benchmarks for business measurement & growth both locally and with overseas backend software and website/app developers

● Led and developed first year launch plans for digital marketing of top online casino operators in NJ. Achieved # 1 ranking license in legal NJ State Real Money Casino Gaming in 13 months.● Worked closely with both internal and external compliance and state regulators in a highly regulated marketing environment to successfully launch and grow 2 leading brands.● Lead marketing and promotion for new user acquisition for our flagship partner (tropicanacasino.com).● Responsible for sourcing and managing new vendors in a highly competitive and targeted geographic marketing environment. ● Oversee affiliate Manager to help foster relationships and grow that channel.● Manage a local marketing team and work closely with international operational teams in the UK.● Work closely with highly recognized licensed intellectual property within game promotion.● Use highly analytical methods of tracking and measurement by channel to help guide daily decisions. ● Responsible for developing real money online gaming acquisition budget and execution in the United States. ● Coordinated promotions and launches with international team of developers, designers, vendors and advertising agencies.

● Developed online marketing strategy for wsop.com launch in NV and planned launch in NJ. ● Established online tracking system to optimize online marketing campaigns. ● Responsible for developing real money online gaming acquisition budget and execution in the United States.● Coordinated promotions and launches with international team of developers, designers, vendors and advertising agencies.● Managed review of new advertising agency proposals for end of 2013/2014 online campaigns.● Lead Manager in developing new technologies for efficient monitoring of budget allocation and marketing resources. Caesars Entertainment Corporation is the world's most diversified casino entertainment company. Since its beginning in Reno, Nevada, more than 70 years ago, Caesars has grown through development of new resorts, expansions and acquisitions, and now operates casinos on four continents. The company's resorts operate primarily under the Harrah's®, Caesars® and Horseshoe® brand names. Caesars also owns the World Series of Poker® and the London Clubs International family of casinos. Real money Poker is now live in NV at wsop.com. And Poker and Casino sites launched in NJ 11/2013

● Plan acquisitions efforts resulting in 470,000+ registrations in 6 months. ● Formed solid relationships with lead gen agencies, sources and ‘engines.’ ● Cultivated win-win partnerships with reward engines like MyPoints, Inbox Dollars and more.● Work with site tools and metrics to optimize buying decisions. (Google Analytics, Kiss Metrics, Internal database queries. Also evaluate other tools such as Omniture, Webtrends & CoreMetrics.● Develop and implement CRM strategy to propagate registrants further down the funnel and into engagement.● Planned and executed launch of national sweepstakes integrated as catalyst to consumer marketing kickoff including complexities of state bonding and dev of facebook “like” entry gateway.● Worked as part of management team and with Business Development/Finance to plan business model and trajectory that would appeal to consumers, businesses and investors.● Negotiate and analyze best potential partner candidates.● Evaluate new marketing and business development opportunities working them through with relevant teams from concept to completion.● Manage two external agencies and internal/external creative and dev resources toward goals.● Plan mobile launch strategy, in preparation to acquire tens of thousands of iPad/iPhone app installs.About ZumboxZumbox is dedicated to creating a better way to receive and manage communications traditionally sent via paper mail.Zumbox provides the world’s first platform for paperless postal systems. It connects large transactional, financial and government mailers to consumer households for the delivery and storage of digital postal mail via the Internet. Digital postal mail is an exact facsimile of paper mail created from a redirection of the print stream delivered to a secure, centralized digital mailbox and including convenient, powerful interactive features.

● Direct and execute marketing efforts for a SpiritClips live action, documentary, and animation online film/filmcard company. ● Keen focus on CRM, customer retention and churn reduction.● Work with Business Development/Finance to plan business model and trajectory that will appeal to consumers, businesses and investors.● Negotiate and analyze best potential partner candidates.● Lead e-mail marketing efforts including targeted and event-driven mailings to increase subscriptions/sales and reduce customer churn rate.SpiritClips is an extraordinary, online collection of Academy Award-caliber, inspirational short films created by Rob Fried, producer of the classics Hoosiers and Rudy. SpiritClips films are produced in a variety of formats: live action, documentary, and animation. SpiritClips films can be viewed online or sent as beautiful, personalized filmcards.

Helping companies achieve (and sometimes determine) their best path to success!

Online Games and Cash Competition Gaming Solutions

Online Games and Cash Competition Gaming Solutions

Online Games and Cash Competition Gaming Solutions

Developed Marketing programs and department for $100MM + revenue Games, Sweepstakes & Promotion Company. Grew brand awareness and customer base from 1,000,000 to 9,000,000 + in less than two years. More specifics available via resume.

Managed an annual budget of $6MM+. Grew member base from 1,000,000 to 9,000,000+ in 2 years. Helped build out marketing department and developed leading game site, which evolved into a lead gen engine for other companies. Cultivated new partnerships and saved the company $100's of thousands by beating budget goals.

Planned, executed and optimized all online aspects of 7 figure marketing budget. Managed online agency relationship. Integrated goals with offline marketing/agency efforts as well.Led online efforts resulting in growth of new customer registrations by over 500%.Directed creative team on banner, splash page creation and site updates and improvements.Supported and integrated business development-strategic alliances, and offline marketing efforts to achieve total marketing goals and targets. Including pre & post acquisition of www.PayMe.com.