David Antonio Atias Martínez Email & Phone Number

Tallinn, Harjumaa, Estonia

- Launched and led a successful 6-month pilot, validating product-market fit and driving initial traction.- Built the front and backend from the ground up, leveraging no-code tools to accelerate development.- Designed and implemented cybersecurity protocols across all processes, ensuring data integrity and user safety.- Founded ElGrupito.com, pioneering access to premium subscriptions via intelligent family group matching, resulting in up to 80% savings for users across 14 platforms.- Achieved a 6x increase in Monthly Recurring Revenue (MRR) within the first 3 months of operations.- Developed an AI-powered matching system automating family group formation, streamlining onboarding, and scaling internal operations through SOPs and optimized workflows.- Built a fully remote team with a lean structure, utilizing automation tools (Notion, N8N, Slack) to reduce bureaucracy and enhance team autonomy.- Engineered a scalable infrastructure managing group subscriptions, payments, and access, with local currency support across Hispanic America.- Implemented multichannel customer service via Crisp.chat (integrating Instagram, WhatsApp, Facebook, and email), and created a comprehensive Help Center with over 120 technical support articles.- Established a legally compliant EU-based entity, adhering to platform terms and conditions for ethical operations.- Executed a successful go-to-market strategy through organic growth, forming strategic alliances and launching an Affiliate Program that onboarded 20+ influencers through cold outreach.- Delivered high-ROI results, achieving profitability with minimal ad spend (only ran ads for 1 week).- Fostered a culture of innovation with a public roadmap, leveraging user feedback to continuously optimize services and enhance the user experience.

Tallinn, Harjumaa, Estonia

CEO at GML Agency | Pioneering AI-enhanced B2B outreach strategies | Passionate about transforming prospects into sales opportunities and driving business growth.- Engineered multi-channel outreach campaigns (email, LinkedIn) utilizing AI-driven automation, resulting in a 55% average increase in client lead generation across 6+ accounts.- Crafted highly targeted outreach frameworks, leveraging data analytics for precise message sequencing, audience segmentation, and lead qualification optimization.- Mentored business development teams and entrepreneurs, implementing automation workflows (e.g., N8N, Zapier) to scale B2B sales processes with AI integration.- Developed and deployed custom CRM systems, automating client communication workflows and data management, enhancing sales pipeline visibility.- Monitored outreach KPIs using advanced dashboards, enabling real-time performance adjustments and predictive targeting for sales optimization.- Managed 60+ sales processes with different leads, across multiple industries.- Automated lead nurturing and sales operations, optimizing client acquisition and retention strategies for long-term business growth.

Estonia

I am the Founder of Innovaly Services, an innovation consultancy based in Estonia that focuses on accelerating business growth and strategic marketing.Areas of Focus:Strategic Planning 📈: Development of short-term and long-term strategies to align business objectives.Process Automation 🤖: Implementation of advanced technologies to optimize operations and reduce costs.AI-Based B2B Strategies 🧠: Utilization of artificial intelligence to improve efficiency in B2B prospecting and client retention.Digital Transformation 🌐: Development of digital strategies to keep businesses at the forefront in the digital age.Business Engineering 🛠️: Design and optimization of business models to maximize profitability and efficiency.

Zug, Switzerland

In my role as Growth Marketing Manager at AllianceBlock, I was responsible for analyzing key metrics, implementing cross-departmental growth strategies, and managing marketing campaigns from a performance perspective. I also assisted the Head of Marketing in the productive reorganization of the department and generated monthly reports for senior management, always maintaining an analytical approach to decision-making.Responsibilities:📋 Track and analyze KPIs and other relevant metrics.🛠 Implement new tools, tactics, and workflows to improve team performance.🧪 Continuously experiment with new acquisition channels.🗺 Create new customer journeys in existing and new channels.📊 Generate monthly performance reports for the CMO and founders.Projects:💡 Implement marketing tools using the HubSpot suite.📅 Implement the Asana planning tool for the Marketing department.📣 Develop acquisition campaigns via outbound marketing.Immediate Actions:📝 Design an action plan for Q4 2021.🏷 Establish/review tracking codes on the company's marketing assets.📈 Customize Google Analytics to meet the company's needs.🗂 Outline campaigns at a strategic level, define touchpoints, marketing assets to be developed, and carry out relevant measurement configurations through UTM links and tag management (Google Tag Manager).🎯 Bring new leads and contacts into the CRM.Hubspot:🤝 Responsible for Hubspot integration (Marketing area).💡 Implement marketing functionalities of the HubSpot suite.📊 Configure dashboards for the Marketing department.📣 Develop outbound marketing campaigns targeting companies in the sector.🛠 Configure more than 30 automations and workflows in HubSpot.🧹 Clean-up, re-segment, and organize marketing lists.

México, México

Establishing and executing the Product and Marketing strategy for a regional remittance services in Latin America.Overall, my position demanded a high operational component (hands-on).🛫 These were my main tasks as Marketing Leader:✔️ Drafting of Marketing and Product Roadmap Q3 / Q4 based on the objectives, priorities and capacities of the startup.✔️ Launched 8 multichannel ads campaigns (Facebook, Instagram, Google Search and Google Display) using AI tools, improving the conversion rates by ~20%.✔️ Integrated KPIs and Data Analysis through Redash Business Intelligence and objectives tracking through Google Analytics.✔️ Created sales funnels and marketing automation workflows.✔️ Supervision of copywriting and executive communications.✔️ Maintained relationships with +15 suppliers and external teams. It included scouting, negotiations, closing and providing training.✔️ Launched 2 influencer marketing campaigns (audience analysis with Tensor Social).🛫… as Product Lead:✔️ - Conceptualized and launched a regional remittance chatbot service while managing a cross-functional agile development team.✔️ Increased 30% of new clients signups and achieved 40% of CRR by redefining the customer journey and automating key aspects of the product flow.✔️ Conceptualization of banking modules (internal - consultation and execution).✔️ Architecture of the Regional Mesada System (multiple routes, multiple corridors; Assessment of on-demand services (AWS).✔️ Integrated KPIs and Data Analysis through Redash Business Intelligence and objectives tracking through Google Analytics.✔️ Search and negotiation with open banking providers in Latin America, capturing cash payments and capturing regional payments.✔️ Flowchart creation (Chatbot service-KYC / AML provider); Technical integration supervision.✅ In the Projects section (below) I include more details of my experience as a consultant in the areas of Product and Marketing in Mesada 👇

Be the Chief Marketing Officer (CMO) of a fintech startup since its inception has been an exciting job. It has allowed me to play both a managerial and operational role.The main focus of this job has been nurturing our product developments and creating disruptive digital marketing strategies to connect with our target markets.🛫 Summary of my main tasks and accomplishments:✔️ Build Bitcaribe's brand identity from the ground-up and being part of the executive team from concept to launch.✔️ Customer research and personas definition.✔️ Draft and deploy 5 quarterly marketing plans (SMART goals. RACE methodology: acquisition/conversion/retention/advocacy): data-driven approach, business strategy aligned, KPIs definition, define target audiences and multichannel campaigns; Chunking these plans into actionable epics, stories, tasks and sub-tasks (agile planning).✔️ Design KPIs monitoring dashboard and track conversion goals (Google Analytics and MOZ).✔️ Optimize conversion funnels; map customer journeys, identify pain points and wow factors, learn from them and improve User Experience (UX).✔️ Execute and oversee the development of +15 digital marketing campaigns (paid acquisition channels, PPC campaigns, Display, SMM, organic blog posts ranking and apply intensive growth marketing techniques).✔️ Contents (1): Rank in Google +12 crypto-related keywords (pages 1 and 2; organic SEO). Focus keywords, synonym key phrases and LSI keywords; Advanced keyword research techniques and SERP tracking.✔️ Contents (2): Generated, produced, and monitored +800 social media contents, 20 multilingual blog posts and 6 company brochures; Company's blog chief editor.✔️ Product: manage, lead, and coordinate +18 people across multiple teams (developers, legal, marketing, and stakeholders; collaboration with remote teams).✅ In the Project's section below I highlight more details about my experience as CMO of Bitcaribe 👇

Spain

👾 GoSocial was an exciting entrepreneurial project which consisted of helping brands and influencers to organically increase their networking and followers base in Instagram.Under a Software as a Service (SaaS) model, clients subscribe to our platform and provide information about their Instagram account and goals.Then, we perform a persona definition and perform a market research, identifying the best niches for them. With this information in hand, on behalf of our clients, we connected with more than 10.000 cherry-picked users per month, finding for them an average of 500-1500 highly engaged and qualified new followers every 30 days.We developed a state-of-the-art method called 🚪 "Knock, knock”. It consisted of a non-intrusive, organic and personalised process to manually research and select Instagram users that meet our client’s requirements. The outcome: attracting hundreds of leads every month to their Instagram account.Our method went further than traditional marketing automation techniques and provided a great wave of satisfied clients.🛣️ Summary of my main tasks and accomplishments:✔️ Pretotype (https://link.atias.me/💡) and prototype -> idea validation.✔️ Design operations schemes, internal systems and train +15 Instagram PR agents.✔️ Analyze +15 specific market niches from several sectors, countries and languages.✔️ Results: Increase +800% (on average) the Instagram community of 15 clients.✔️ Sales: Establishing rapport with our clients, attending their requirements and finding new clients.✂️ After some months of hard work, we decided to discontinue our SaaS operations and turn the company into a digital marketing consultancy firm (agency.gosocial.site).

Venezuela

Atiasweb was a digital agency that offered consulting services in the areas of web development, digital marketing and branding, for small and large companies.🤖 Experience, goals and acquired learning:✔️ Web design and development of more than 20 projects for companies from various sectors, including companies in the "top 100 Business" of Venezuela, Ireland, Spain, Brazil, UK and the United States.✔️ Inaugurate a head office (Lecheria, Venezuela) and lead a team of eight people (graphic designer, front-end and back-end programmers, accounting and sales).✔️ More than five years of high productivity.✔️ Development of digital marketing campaigns (SEM & Social Media Marketing).✔️ Corporate photography and institutional copywriting for some local companies.✔️ Setup an internal process to organize and develop projects, taking aspects of lean startup, design thinking and agile methodologies. We divided the projects into four major stages: (1) requirements gathering, planning and deployment of different development environments; (2) wireframes design / graphic design of the website or system; (3) technical execution - programming; (4) pre-launch: QA rounds, cross-browsing testing - production launch.✔️ Project management through Jira (SCRUM) / Confluence.✔️ Executing the relaunch of the website of the official Lechería's city website, Venezuela. Planning design and implementation. Creation of CMS from scratch developed in-house.

Lechería

Besides my commercial initiatives, I have always felt an intrinsic affinity with social causes and arts. It drove a good friend and me to create "We are the World", a nonprofit in Venezuela that promoted local artists and contributed with other NGOs. We managed to go from scratch, to lead a team of more than 100 volunteers and 40 contributors.We bet on culture and education as a powerful vehicle for social transformation.🌎 With only 19 years, David Atias and Giulio Mottola (IG: @giuliomottola) achieved a series of outstanding goals:👨‍🎨 First Youth Art Fair:✔️ Organize the “First Youth Art Fair” with the participation of 60 local artists and more than 700 attendees (August 2019).✔️ Incorporate the legal figure of the nonprofit NGO.✔️ Consolidate a team of +100 volunteers, promoting a spirit of autonomy and decentralization among them, and leading the areas of logistics, communications, institutional relations, event design, etc.✔️ With the funds collected, significant donations were made to the "Friends of the Child with Cancer Foundation (Anzoategui sectional)" and the "Mission Rainbow Foundation", whose mission is to take care of orphaned children from vulnerable communities.✔️ Get +42 sponsors (private and public sector) in six months, making the event possible in record time.✔️ Donation of school kits to the "Friends of the Child with Cancer Foundation (Anzoategui offices)" and the "Mission Rainbow Foundation", thanks to the support of the private sector.✔️ Collecting and donating toys. Subsequently, delivering it in popular sectors of the Anzoategui state metropolitan area, during Christmas time.✔️ Extensive PR campaign and word of mouth advertising, to raise awareness of the social movement.

Anzoátegui Area, Venezuela

📻 Co-host (along with Rosaura Rojas) of a late-night radio show called "Just one more" (🇪🇸 La Última y Nos Vamos) (Instagram: @laultimafm), broadcasted on La Mega 100.9 in Puerto La Cruz (part of "Unión Radio", one of the larger media networks of Venezuela).📻 Experience gained, tasks and features of the show:✔️ Entertainment and humor program under a late-night show format.✔️ Broadcasted from Monday through Friday, from 8:30 pm to 10pm.✔️ Interviews with personalities from the world of Entertainment, Politics, Sports and Civil Society.✔️ Custom scripts were written for each program and dynamics created for each guest.✔️ There are still some clips on the Instagram account of the program: https://link.atias.me/🍺✔️ Participation in the creation of the show's sections, concept and daily production.

Venezuela

For several years, I worked as a freelancer on Fiverr, UpWork and freelancer.com, taking comprehensive web development and front-end design projects. Also, developing web positioning strategies (SEO) and digital marketing in general.🤓 Some of the knowledge I have in these areas:✔️ Web layout (advanced knowledge of HTML, CSS and grid systems as Bootstrap; Sass, SCSS and Less).✔️ Design and development of Wordpress templates from scratch.✔️ Package managers: Bower, Composer, NPM, etc.✔️ Agile methodologies (Kanban and SCRUM).✔️ Notions of InfoSec.✔️ Management of multiple PHP and Javascript frameworks.✔️ Web server administration (Nginx / Apache).✔️ Administration of servers and services of Amazon Web Services (S3, EC2, Lightsail, Route53 and Cloudfront) and DigitalOcean.✔️ Interaction with different container technologies and virtualization (Docker and Vagrant).✔️ Notions of cloud-agnostic development through Terraform.✔️ Notions (at a high level) of how React JS works.✔️ Experience with RESTful APIs.✔️ Design of prototypes in Sketch.✔️ Design: Adobe Photoshop, Adobe Illustrator and Adobe InDesign.

Msc In Entrepreneurship And Innovation, Business And Economics, B

- Selected from among ~1200 applicants. - "Lund University is highly ranked in many international comparisons of higher education.

Programme Grande Ecole D’Audencia Business School, Marketing

Semester abroad. Awarded a place and assisted to Audencia Business School (#31 in the Financial Times European Business School Ranking.

Professional Diploma, College/University Preparatory And Advanced High School/Secondary Diploma Program

Bachelor'S Degree, Communication, Journalism, And Related Programs

CGPA: 85.35/100. (#3/82 students).