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David Daniel personal email
https://www.daviddanielatx.com/backstoryI've worn many hats over the last few years… Agile Coach, Product Manager, Design Thinker, Experience Designer & Team Leader. Common to all of them is a desire to learn, grow, and help others. With over 10 years of leadership experience, here's a little more about what each of these has looked like…Agile Coach | I've designed and implemented an agile system shared across multiple creative teams. I've trained and coached multiple scrum masters and product owners. Currently, I'm coaching several innovation teams to implement a shared agile system.Product Manager | Innovation is about belief in future possibilities with an active and crafted pursuit of that future. I love using design thinking strategies to create and facilitate environments of discovery, gathering others to imagine what is possible. I steward these possibilities as part of a portfolio to bring the best of them fruition and bring the future to today.Design Thinker | I like to get things moving, to prototype, test, and adapt. I love facilitating with other leaders to help discover new ways of solving problems and achieving their goals.Experience Designer | Moments change who we are as individuals and as a whole. They shape culture and the future. Crafting the interactions of these moments takes intentionality, vision, empathy and understanding. I love to learn from others and begin a journey of seeing through their eyes. We craft the best solutions when someone from the target audience is on the design team.Team Leader | Give me a destination, and I will gather a team of people to get there together. I have over ten years of experience in building and leading teams. I love developing up-and-coming leaders, and I am often looking for someone who could replace me.I've developed a self-starting innovator's track record, creatively solving problems in fast-paced environments. I love weaving together UX, marketing, content, agile, and design thinking skills into an innovative solution. If you share some of these interests or experiences, I would love to connect.
Founder'S Best Friend
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Chief StorytellerFounder'S Best FriendAustin, Tx, Us
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Founder | Storyteller | CoachBetter Story Marketing Nov 2023 - PresentAustin, Tx, UsProving entrepreneurs with Actionable Marketing to grow their business and their impact.I spend most of my time...- Clarifying your brand story.- Focusing your marketing actions.- Simplifying your marketing tech.To do this for as many entrepreneurs as possible, I've designed the Better Story Marketing BrandPacks for those earlier-stage entrepreneurs who need all the things but don't have all the cash.We also deliver significant marketing value in 2 weeks through Brand Intensives.Brand Intensives:- Email Marketing- Pillar Content- Sales Funnels- Social Media- Visual Design- Web Design -
Founder | CoachEveryday Design Jul 2022 - PresentWhat if your everyday felt designed? I think life should be lived intentionally. At Everyday Design, we're design thinking everyday solutions for business, leadership & life.Most of my time here is spent:- Coaching high performers to focus their energy and attention to make the greatest impact.- Facilitating design sprints and customer experience workshops.- Creating content around topics such as Focus, Agile, Design Thinking, Leadership and Communication. -
Brand AdvisorSwitchboard Nov 2023 - Oct 2024Austin, Tx, UsProviding ongoing guidance for brand story, content and strategy -
Chief Marketing OfficerSwitchboard Jan 2023 - Oct 2023Austin, Tx, UsI joined the team of a ministry tech start-up as the CMO in the year leading up to launching a platform that connects believers to ministry needs worldwide. Key contributions included. - Led the branding process that included a name change, visual design, content, and setting new strategies. - Designed all initial visual assets to launch the new branding. - Designed and built a new website to market the product to users on both ends of the platform.- Developed a brand messaging framework to guide content created by all team members.- Created and executed a content strategy to engage prospects in all buyer journey stages.- Developed nurture campaigns to qualify potential individuals and organizations on both sides of the platform.- Designing promotional strategies for channel marketing, content and social media.
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Executive DirectorOnmission Jul 2022 - Sep 2024Many nonprofits have a mission that outpaces their capacity. I help small great commission organizations bridge capacity gaps so they can continue on mission. Coaching Options- Communications Coaching to give you a clear plan for your important message.- Team Leadership Coaching so your people are making their best contributions.- Messaging Coaching to keep your message simple and clear.- Strategy + Execution Coaching to create alignment across people and projects.- Presentation Coaching so people connect to the heart of your mission.- Project Management Coaching to keep your team making meaningful and consistent progress. -
Marketing DirectorCordsen Construction Jul 2022 - Jul 2024As the Marketing Director, I oversaw all marketing and communication work across the organizations, including multiple subsidiaries. Key contributions included:- Led the re-branding process to reposition a family brand as a midsize multi-company organization.- Designed and built a new website to serve as the primary hub for the organization. - Created lead funnels to nurture new investment prospects. - Developed and executed a marketing strategy to secure recurring revenue for the HVAC division across residential and commercial customers. - Created and executed a content strategy to engage prospects in all buyer journey stages. -
Digital Experience DirectorCru May 2021 - Jun 2022Orlando, Fl, UsI work with department heads to design and build the digital experiences for the core offerings in Cru’s City division.Responsibilities include:1. Leading the City division to mature its digital presence through technology and systems.2. Identifying and closing technology gaps between the strategy, goals, and vision of Cru.3. Scaling the core offer and core narrative to expand Cru’s reach to more people in more places. 4. Designing and implementing the systems needed for external engagement and long-term sustainability.5. Collaborating with department leaders to improve their digital presence and design digital journeys. 6. Training City staff in Project Management to more effectively execute their strategies -
Head Of Creative Production / Product Owner / Agile CoachCru Dec 2019 - May 2021Orlando, Fl, UsCompelling communication is best done through storytelling and stories can be told through many mediums. Our Creative Team produces video, print, web, and mobile assets to serve both national priorities and local staff across the country.Leading the Creative Production Team, I split my time between the roles of an agile coach, product owner, and solution designer.Agile Coach1. Led a restructure of the creative department, redesigning the systems, processes, interactions, & communication.2. Implemented an agile system shared across multiple creative teams.3. Developed training workshops and personally trained multiple scrum masters and product owners.4. Onboarded four creative teams to work in the Scrum framework5. Led teams to adapt to changing requirements and priorities during Covid-19.6. Helped other teams in the organization learn and apply Agile and Scrum concepts.Product Owner1. Drove organizational clarity by engaging with leaders to identify their needs, goals, and audiences via user stories.2. Coordinated refining of backlogs across multiple studios.3. Providing updates to stakeholders and integrating key feedback.Solution Designer1. Applied design thinking principles to perform an organizational design audit.2. Initiated the use of design systems to bring consistency and scalability to our projects.3. Solving problems creatively, valuing both innovation and excellence.
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Director Of Event Strategy / Portfolio Manager / Experience DesignerCru Sep 2017 - Dec 2019Orlando, Fl, UsI provided service design leadership for the goals, direction, and strategy to all of Cru’s US student events. I established and trained teams focused on customer experience design, leading 15+ events per year, with 10K+ total attendees.We operated as a startup within a large organization. Our small team of 3-4 led through influence to expand our working group to over 20. We continually experimented and adapted to find the right mix of products to maximize engagement with our audiences.Key contributions included:1. Led innovation around the customer experience using design sprints, audience research, personas, and prototyping to iteratively develop products.2. Maintained ongoing strategic alignment through the objectives and key results (OKR) framework.3. Aligned the portfolio by discontinuing underperforming products, improving core products, and developing new products to expand audience engagement & experience.4. Directed both the program (customer experience) and marketing (user journeys) of the events.5. Established distributed cross-functional teams leading across the US.6. Expanded programs to an omnichannel experience encompassing both onsite and digital user journeys.7. Facilitated a chartering process to define the scope of projects and cross-functional teams.8. Developed a process for defining the success of projects in terms of the organization's strategy and structure. 9. Applied project management skills to design and scale systems and processes across the organization during an organization-wide restructure.
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Product Manager / Program ManagerCru Sep 2014 - Sep 2019Orlando, Fl, UsAs the product manager for Cru’s signature student events, I led a rebranding process to unify nine separately branded events. We created a new product with both broader reach and deeper engagement.Key contributions included:1. Resolved audience pain points throughout the user journey by applying customer experience design skills.2. Rebuilt teams and processes to empower equity-focused design.3. Increased audience diversity 3x, audience engagement 2x, and revenue by 25% over 2 years.4. Increased product reach by designing and deploying national marketing campaigns.5. Continually conducted user research in the form of interviews, focus groups, questionnaires, and AB testing.6. Developed and coached project managers who were owning various aspects of the products.7. Established a new national brand, guiding the development of both the messaging and visual design.8. Increased organizational clarity and awareness by clarifying outcomes, roles, and communication for multiple stakeholders.
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Team Leader / Field StaffCru Aug 2003 - Aug 2014Orlando, Fl, UsI worked in this role both domestically and abroad. Key contributions included:1. Built and lead teams, both local and distributed, inclusive of diversity in culture, gender, and language. 2. On-boarded, trained and aligned all new team members and leaders. 3. Used lead and lag measures to guide agile field team in a regular weekly cadence of evaluation and adaptation.4. Applied strategic planning, SWOT analysis, and other tools to engage 200,000+ students across 20+ campuses. 5. Developed funds for special projects and ongoing operations.
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Design Verification EngineerHewlett-Packard May 2001 - Dec 2001Houston, Texas, UsAs a member of a VLSI chip design verification team, I wrote and performed tests to determine the integrity of the design that enabled the team to increase the speed of delivery. I was involved in problem-solving and teamwork.
David Daniel Skills
David Daniel Education Details
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Texas A&M UniversityComputer Science
Frequently Asked Questions about David Daniel
What company does David Daniel work for?
David Daniel works for Founder's Best Friend
What is David Daniel's role at the current company?
David Daniel's current role is Chief Storyteller.
What is David Daniel's email address?
David Daniel's email address is da****@****cru.org
What schools did David Daniel attend?
David Daniel attended Texas A&m University.
What skills is David Daniel known for?
David Daniel has skills like Strategic Planning, Team Leadership, Team Building, Fundraising, Discipleship, Evangelism, Nonprofits, Coaching, Teaching, Public Speaking, Project Management, Event Planning.
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