Work with internal Global Markets clients and solution teams to develop, refine and optimize various online tools to drive utilization and integration.Recent success:• The creation and deployment of a two-tier cybersecurity threat assessment used by global partners and account teams to help grow engagement revenue from privately-owned companies and Private Equity firms.• Ongoing audit of Global Markets’ online ecosystem, including nearly 140 different Sharepoint sites and online tools, helping to optimize, improve and refine messaging, content strategies and actionable go-to-market information and insights.

Developed and optimized multi-faceted programs to drive increased use of EY’s various tools, platforms and technology-driven solutions used by account teams in global service delivery.Key successes:• Created content, taxonomy and online user journeys that drove the development and design of our internal global Business Process Management Sharepoint site.• Leveraged an outside third-party vendor to build a targeted online email communications campaign – customized for various audiences and segments – and an accompanying integrated Sharepoint site for both Business Process Management as well as our global online country-specific demographic platform, Growing Beyond Borders, helping to create building internal community and external brand loyalty for those teams' databases, tools and insights.

Helped lead India-based team efforts to drive increased on-shore usage of the firm’s 60,000-member global off-shore shared services team operating then in five countries.Key success:• Drove increased use of EY’s Global Delivery Services used by account teams in EY’s US Northeast Region by nearly 20% YOY through concerted regional leadership communications, internal marketing and awareness plans focused on value, ease-of-use and impact to the Region’s ROI and performance-to-goal.

Helped build and deploy firm’s first-ever digitally-enabled tax solutions and services helping both EY clients and practitioners address digital-related regulatory and tax compliance and reporting challenges.Key success:• Part of a small but global multi-disciplinary team dedicated building and executing the firm’s overall strategy for leveraging rapidly-advancing digital technologies into tax reporting and compliance efforts, assessing external market and client demand for these services and then, connecting the two with cutting-edge solutions that help drive improved service delivery for our clients and market share growth for the firm.

Built global solution and go-to-market programs to drive new revenue and increase cross-service line penetration at the account level; Primary focus was marketing and communications to capture and commercialize the firm’s leading business development and service delivery practices to improve operating efficiency and margin performance.Key successes: • Led an effort to build out a suite of tools for Velocity, EY's direct-to-client online platform providing business insights and strategic guidance to mid-market clients and targets; Worked with dozens of EY’s tool and application owners and IT teams around the world to reconfigure for use on the platform.• Led IT Insights program, a multi-disciplinary team – including partners, thought leaders, subject matter experts, writers and artists – generating dozens of globally-relevant, client-facing partner-level insights, white papers and thought leadership focused on hot topics on newly-emerging technologies and used by account leaders to engage clients and drive new business opportunities. • Led years’ worth of Global Information Security/Cybersecurity and Global Internal Audit surveys and supporting GTM programs, including full suites of go-to-market, sales, executive communication, external messaging and thought leadership deliverables.

Supported and led a wide variety of marketing and communications efforts to support the firm’s global 100,000-strong Advisory & Assurance Business Services practice, including external client and internal employee communications, marketing, thought leadership and a variety of other business development-related projects and functions.Key success: • Worked as liaison/project manager for the firm’s global communications, marketing and business development teams to create revenue-enhancement and go-to-market programs for clients such as EY Law, Cybersecurity, IT Advisory, Private Client Services and Internal Audit.

Responsible for development of broad range of business development collateral, sales support material, internal communication and client-facing materials for the firm’s global Risk Advisory Services practice, including IT Performance, Business Process Improvement, Climate Change and Sustainability, risk, Internal Audit, Anti-fraud & Money Laundering, and Program Management Advisory Services.

Responsible for external and internal communications and media relations for the regional bank’s Northern Ohio Region’s 18 retail branches, as well as various business development and sales support efforts including marketing collateral and sales support for Treasury Management, Private Financial Banking, and Commercial, Business and Retail Banking groups.Key successes;• Initiated region’s first-ever organized media relations program, building relationships with dozens of news and business reporters for regional and national TV, newspaper and business media outlets, and generating regular, high-profile on-message media placements throughout our service territory; Develop media training programs for bank leaders, featuring key messaging and value propositions that cascades through full suite of supporting GTM collateral.• Designed and maintained 30-page internal website, doubling traffic within a year, making it a corporate best practice.

Responsible for the design and development of web pages and online content for one of Ohio's most popular news websites; Key success:• Leveraged site visitor and page view metrics to build integrated strategies that paired key advertising initiatives with high-value content, helping to increase overall year-over-year page views 20%, exceeding annual performance goal by 5%.

Responsible for $15 million in revenue-generating sales and marketing programs, including all subscription sales channels, door sales, telemarketing, direct mail, e-mail marketing, collateral materials, promotions and special events; Managed a discount budget of over $3.5 million, as well as the hiring, training and performance of three direct reports, a staff of 20 employees. Key successes:• Initiated sales practices – including our first-ever email marketing and discount incentive programs – that helped nearly double subscriber retention and reduce overall churn and subsequent acquisition costs.• Led initiative to increase customers’ use of direct debit and recurring credit cards, an effort that raised the percentage of total subscribers using that method from 16.7% to over 20%, highest among the chain’s 30 newspapers for three consecutive years.

Responsible for budgeting, vendor and contract management, purchasing, expense management, cost containment, administrative personnel matters, new business initiatives, strategic planning, and administrative, library functions and staffs. Key successes:• Reduced newsroom costs by $250,000 in one year through renegotiation of contracts and vendor agreements, and the elimination of inefficient newsroom travel and expense procedures.• As a member of the paper’s senior leadership team asked to identify new potential revenue streams, I led the development and execution of three original new content e-newsletters which increased our customer base, extended our brand name, created new advertising revenue, and which became a model copied by other newspapers in the Knight-Ridder chain, which, at the time, was the nation’s second largest. • Was a key member of the company's contract negotiating team that – for the first time in many decades – was able to secure a newsroom union contract prior to expiration of the old contract.

A prolific and high-profile member of a Pulitzer Prize-winning news staff repeatedly named among Ohio’s best newspapers; As a business reporter, covered the steel, auto, public utilities, telecommunications, advertising, sports and retail industries; As a Statehouse reporter, covered Ohio’s Legislature, governor, state agencies, state and federal elections, politics, legislative issues and statewide trends.