David Adams Email & Phone Number

Cleveland, OH, US

London, GB

• Work with internal Global Markets clients and solution teams to develop, refine and optimize various online tools to drive utilization and integration.Recent success:
• The creation and deployment of a two-tier cybersecurity threat assessment used by global partners and account teams to help grow engagement revenue from privately-owned companies and Private Equity firms.
• Ongoing audit of Global Markets’ online ecosystem, including nearly 140 different Sharepoint sites and online tools, helping to optimize, improve and refine messaging, content strategies and actionable go-to-market.

London, GB

• Developed and optimized multi-faceted programs to drive increased use of EY’s various tools, platforms and technology-driven solutions used by account teams in global service delivery.Key successes:
• Created content, taxonomy and online user journeys that drove the development and design of our internal global Business Process Management Sharepoint site.
• Leveraged an outside third-party vendor to build a targeted online email communications campaign – customized for various audiences and segments – and an accompanying integrated Sharepoint site for both Business.

London, GB

• Helped lead India-based team efforts to drive increased on-shore usage of the firm’s 60,000-member global off-shore shared services team operating then in five countries.Key success:
• Drove increased use of EY’s Global Delivery Services used by account teams in EY’s US Northeast Region by nearly 20% YOY through concerted regional leadership communications, internal marketing and awareness plans.

London, GB

• Helped build and deploy firm’s first-ever digitally-enabled tax solutions and services helping both EY clients and practitioners address digital-related regulatory and tax compliance and reporting challenges.Key success:
• Part of a small but global multi-disciplinary team dedicated building and executing the firm’s overall strategy for leveraging rapidly-advancing digital technologies into tax reporting and compliance efforts, assessing.

London, GB

• Built global solution and go-to-market programs to drive new revenue and increase cross-service line penetration at the account level; Primary focus was marketing and communications to capture and commercialize the.
• Led an effort to build out a suite of tools for Velocity, EY's direct-to-client online platform providing business insights and strategic guidance to mid-market clients and targets; Worked with dozens of EY’s tool and.
• Led IT Insights program, a multi-disciplinary team – including partners, thought leaders, subject matter experts, writers and artists – generating dozens of globally-relevant, client-facing partner-level insights.
• Led years’ worth of Global Information Security/Cybersecurity and Global Internal Audit surveys and supporting GTM programs, including full suites of go-to-market, sales, executive communication, external messaging and.

London, GB

• Supported and led a wide variety of marketing and communications efforts to support the firm’s global 100,000-strong Advisory & Assurance Business Services practice, including external client and internal employee.
• Worked as liaison/project manager for the firm’s global communications, marketing and business development teams to create revenue-enhancement and go-to-market programs for clients such as EY Law, Cybersecurity, IT.

London, GB

Responsible for development of broad range of business development collateral, sales support material, internal communication and client-facing materials for the firm’s global Risk Advisory Services practice, including IT Performance, Business Process Improvement, Climate Change and Sustainability, risk, Internal Audit, Anti-fraud & Money Laundering, and.

Columbus, Ohio, US

• Responsible for external and internal communications and media relations for the regional bank’s Northern Ohio Region’s 18 retail branches, as well as various business development and sales support efforts including.
• Initiated region’s first-ever organized media relations program, building relationships with dozens of news and business reporters for regional and national TV, newspaper and business media outlets, and generating.
• Designed and maintained 30-page internal website, doubling traffic within a year, making it a corporate best practice.

• Responsible for the design and development of web pages and online content for one of Ohio's most popular news websites; Key success:
• Leveraged site visitor and page view metrics to build integrated strategies that paired key advertising initiatives with high-value content, helping to increase overall year-over-year page views 20%, exceeding annual.

Akron, Ohio, US

• Responsible for $15 million in revenue-generating sales and marketing programs, including all subscription sales channels, door sales, telemarketing, direct mail, e-mail marketing, collateral materials, promotions and.
• Initiated sales practices – including our first-ever email marketing and discount incentive programs – that helped nearly double subscriber retention and reduce overall churn and subsequent acquisition costs.
• Led initiative to increase customers’ use of direct debit and recurring credit cards, an effort that raised the percentage of total subscribers using that method from 16.7% to over 20%, highest among the chain’s 30.

Akron, Ohio, US

• Responsible for budgeting, vendor and contract management, purchasing, expense management, cost containment, administrative personnel matters, new business initiatives, strategic planning, and administrative, library.
• Reduced newsroom costs by $250,000 in one year through renegotiation of contracts and vendor agreements, and the elimination of inefficient newsroom travel and expense procedures.
• As a member of the paper’s senior leadership team asked to identify new potential revenue streams, I led the development and execution of three original new content e-newsletters which increased our customer base.
• Was a key member of the company's contract negotiating team that – for the first time in many decades – was able to secure a newsroom union contract prior to expiration of the old contract.

Akron, Ohio, US

A prolific and high-profile member of a Pulitzer Prize-winning news staff repeatedly named among Ohio’s best newspapers; As a business reporter, covered the steel, auto, public utilities, telecommunications, advertising, sports and retail industries; As a Statehouse reporter, covered Ohio’s Legislature, governor, state agencies, state and federal.