At the helm of the Bytown Museum's communications and marketing efforts, I specialize in crafting and executing innovative strategies to amplify our voice in the cultural landscape. With a focus on both the museum's legacy and its path forward, I manage a broad range of initiatives aimed at strengthening our brand, engaging our community, and expanding our reach.In a landscape where communication is as much about storytelling as it is about information, I lead by example to ensure that the Bytown Museum's story is told in the most impactful way, fostering a connection that transcends the traditional museum experience.

As the founder of Vibe VR, I spearheaded the creation and development of an innovative virtual reality enterprise from 2021 to 2023. My journey with Vibe VR was a testament to my entrepreneurial spirit and a deep commitment to technological innovation in the realm of virtual reality.Vibe VR was an ambitious project, and while the company closed its doors in 2023, the journey was filled with invaluable lessons in entrepreneurship, technology, and resilience. This experience has enriched my skill set and prepared me for future ventures where I aim to continue driving innovation and excellence.Clients included Waterloo University and Carleton University.

Analyzing and tracking web and mobile app traffic through Google Analytics and ensuring campaigns are converting into booked appointments, registrations and donations.

Working within a collaborative team to reach potential blood, organ, tissue, and financial donors through digital advertising, social media engagement, and a growing list of digital channels.• Social Media Management & Strategy• Graphic Design• Video Production

Working at the museum was an incredible opportunity to leverage many of my hard skills while also overseeing the entirety of our marketing and communications efforts. I worked closely with the Executive Director to modernize the museum's approach towards attracting new visitors and ensuring an unforgettable experience.

In only four short months I was able to successfully launch Shared.com's video production department and produce hundreds of videos for the company's social channels. I was able to pass on my skillset by training colleagues in the art of videography, editing and photography. By the time I left the company, the department was running smoothly and our social channels were garnering millions of video views every day.

Music videos, commercials, documentaries, corporate videos, and more. At Dan Rascal I was able to get hands on experience working with talented professionals as we produced high quality video content for agencies and direct clients.

Working at one of Toronto's most successful personal training studios was an excellent opportunity for me to learn the ins and outs of running a successful business in a competitive market. As a member of a small personal training team I gained valuable experience in sales, motivational interviewing, marketing, and client relations.