David Bakula Email & Phone Number

Los Angeles, California, United States

Los Angeles, California, United States

Greater Los Angeles Area

Work closely with the academic department chair to build and deliver coursework and a class progression designed to develop competency in music industry analytics for masters level students. Development of syllabus, coursework content, lectures, administration of assignments and/or online discussions, class exercises and projects.

Greater Los Angeles Area

Global business leader and product developer for Nielsen Music's award winning "Music Connect" platform including a multimillion dollar system redesign ensuring proper measurement and reporting of performance of content across all consumption channels such as streaming, sales, airplay, social and search.Primary analytical lead internally and externally.

Greater Los Angeles Area

Responsible for leading analytical and consultative sales efforts for Nielsen Entertainment in the U.S. and Canada. Primary analytical lead for both client facing and press/PR/ industry thought leadership including retailers, distribution companies, labels, technology companies, agencies and industry trade associations. Grew analytical competency within.

Greater Los Angeles Area

Provided executive leadership for the Business Analysis group. Responsible for leading all analytical and business development projects within Universal Music Group Distribution, including sales and marketing analytics and custom market research. Managed and directed a team of 12 analysts and market research professionals.Led analysis and provided.

Greater Los Angeles Area

Built dedicated analytics practice for world’s largest music company. Tasked with formalizing analysis department, including staffing and technology needs. Worked directly with sales and marketing executives to analyze and measure costs and benefits of national marketing programs and assist in allocation of nearly $100M in annual marketing dollars.

Greater Minneapolis-St. Paul Area

Promoted to leverage and further expand areas of analysis and leadership, including evaluating inventory needs of over 1,300 stores corporately across all product categories including, music, video, trend merchandise, video game and software.Provided monthly sales and financial forecasts aiding in revenue and merchandise planning. Responsible for creation.

Greater Minneapolis-St. Paul Area

Forecast daily and weekly product needs for over 600 mall-based Sam Goody locations and 400 Suncoast Video locations.Worked in conjunction with buying groups to predict future inventory requirements for audio, video, video game and trend departments.Created and analyzed sales reports for product management group to quantify past performance and forecast.