Work closely with the academic department chair to build and deliver coursework and a class progression designed to develop competency in music industry analytics for masters level students. Development of syllabus, coursework content, lectures, administration of assignments and/or online discussions, class exercises and projects.

Global business leader and product developer for Nielsen Music's award winning "Music Connect" platform including a multimillion dollar system redesign ensuring proper measurement and reporting of performance of content across all consumption channels such as streaming, sales, airplay, social and search.Primary analytical lead internally and externally with clients, press and PR activities. Develop and deliver industry trend and insights keynotes to client C-suite and other… Show more Global business leader and product developer for Nielsen Music's award winning "Music Connect" platform including a multimillion dollar system redesign ensuring proper measurement and reporting of performance of content across all consumption channels such as streaming, sales, airplay, social and search.Primary analytical lead internally and externally with clients, press and PR activities. Develop and deliver industry trend and insights keynotes to client C-suite and other cross-functional leaders at industry events including Universal, Sony, Warner, Google, Spotify, Pandora, Apple, Target, Wal-Mart, Amazon, Music Biz, SXSW, CES and others. Expanded external marketing and public relations efforts, focused on raising profile of Nielsen Entertainment’s Analytics & Insights practice. Appearances and interviews featured in key national media outlets such as CNBC, Fox Business News, Wall Street Journal, New York Times, Fortune, USA Today, CNN and Los Angeles Times. Numerous industry conference and trade show appearances as featured speaker, keynote, panelist, moderator and subject matter expert. Show less

Responsible for leading analytical and consultative sales efforts for Nielsen Entertainment in the U.S. and Canada. Primary analytical lead for both client facing and press/PR/ industry thought leadership including retailers, distribution companies, labels, technology companies, agencies and industry trade associations. Grew analytical competency within entertainment vertical, including building enhanced offerings for clients resulting in incremental revenue through customized analytic… Show more Responsible for leading analytical and consultative sales efforts for Nielsen Entertainment in the U.S. and Canada. Primary analytical lead for both client facing and press/PR/ industry thought leadership including retailers, distribution companies, labels, technology companies, agencies and industry trade associations. Grew analytical competency within entertainment vertical, including building enhanced offerings for clients resulting in incremental revenue through customized analytic solutions.Management responsibility for all analytical aspects of music business, including strategy, systems, & operations. Show less

Provided executive leadership for the Business Analysis group. Responsible for leading all analytical and business development projects within Universal Music Group Distribution, including sales and marketing analytics and custom market research. Managed and directed a team of 12 analysts and market research professionals.Led analysis and provided recommendations to enhance digital pricing strategy, resulting in incremental revenue. Evaluated sales figures, market share expectations… Show more Provided executive leadership for the Business Analysis group. Responsible for leading all analytical and business development projects within Universal Music Group Distribution, including sales and marketing analytics and custom market research. Managed and directed a team of 12 analysts and market research professionals.Led analysis and provided recommendations to enhance digital pricing strategy, resulting in incremental revenue. Evaluated sales figures, market share expectations, projected future market trends and their revenue implications. Prepared sales forecast and incentive goals for national sales staff. Created dedicated Digital and Mobile analysis group to meet shifting market trends. Show less

Built dedicated analytics practice for world’s largest music company. Tasked with formalizing analysis department, including staffing and technology needs. Worked directly with sales and marketing executives to analyze and measure costs and benefits of national marketing programs and assist in allocation of nearly $100M in annual marketing dollars.

Promoted to leverage and further expand areas of analysis and leadership, including evaluating inventory needs of over 1,300 stores corporately across all product categories including, music, video, trend merchandise, video game and software.Provided monthly sales and financial forecasts aiding in revenue and merchandise planning. Responsible for creation of seasonal holiday acceleration and deceleration forecasting tool which was implemented to maximize sales during key holidays… Show more Promoted to leverage and further expand areas of analysis and leadership, including evaluating inventory needs of over 1,300 stores corporately across all product categories including, music, video, trend merchandise, video game and software.Provided monthly sales and financial forecasts aiding in revenue and merchandise planning. Responsible for creation of seasonal holiday acceleration and deceleration forecasting tool which was implemented to maximize sales during key holidays, while minimizing post-holiday overstock and returns. Show less

Forecast daily and weekly product needs for over 600 mall-based Sam Goody locations and 400 Suncoast Video locations.Worked in conjunction with buying groups to predict future inventory requirements for audio, video, video game and trend departments.Created and analyzed sales reports for product management group to quantify past performance and forecast future demand.