Responsible for all commercial activities, including quality assurance, compliance, marketing and business development across both the asbestos surveying and removal business units.

Worked with the Board of Merryhill, heading up all of their marketing and business development efforts. Working closely with the Managing Director I produced a strategic marketing plan, aligned with the overall corporate objectives to deliver significant growth over the next 3 years. • Working closely with the board of directors to improve enquiry levels and increase digital engagement• Achieved significant improvement in enquiry levels over the first 12-month period (35% increase in enquiry levels), despite difficult market conditions• Strategic marketing plan creation and sole responsibility for annual budget• Set-up and ongoing maintenance of a CRM system for tracking clients • Worked closely with operational teams in improving service to customers• Creation of 2 new company websites in-house using WordPress, both fully optimised to current standards• Utilised marketing automation using web sign-up forms for newsletters and general enquiries• Worked closely with technical and operational teams in compiling large tender opportunities• Customer-facing responsibility to enhance existing and explore new opportunities• Key account management of high-net-worth clients• Use of Google AdWords to improve brand awareness and click-through for private domestic clients• Production of large tender documents for government contracts including PQQs and ITTsMerryhill operates in a highly competitive market and as such, a major focus was on optimising the newly developed websites to attract new visitors. In the 3 months since the sites launched, enquiry levels and all other metrics dramatically improved.Skills utilised:branding, website development, Wordpress development, marketing strategy, digital marketing, content marketing, SEO, local SEO, Google Analytics, AdWords, business development, relationship management

IAC Acoustics is the largest global provider of engineered noise control solutions. In my position as Marketing Manager, I saw some really positive changes to the group, including new ownership, additional companies acquired, not to mention a full change of name and branding. With complete responsibility for the roll-out of the new IAC Acoustics brand across the globe, I spearheaded the new modernised look and harmonised a once disjointed and confusing branding model. In what was often a fast-paced environment, with products offered to 21 different industries globally, I was responsible for ensuring consistency in both look and tone of voice for all marketing collateral. With responsibility for the overall marketing strategy, I ensured that our corporate objectives were met by increasing market share and global reach.In addition to the ownership of the global brand, I was also responsible for all marketing activities on a day to day basis for the Commercial Noise range of products in the EMEA region. From organising tradeshows, to content creation and providing support to our growing third party network, my primary focus was on maximising enquiry levels to sustain our growth strategies.

Management of all marketing activities in the UKMarketing support across the globe for producing updated collateralCompetitor research and help with finding suitable acquisition targetsTrade show and event co-ordination for exhibitions attended in the UK and across the worldProduction of high quality technical documentation and marketing collateral using the Adobe Creative SuiteLiaison with global IAC group offices and third party manufacturers / dealers to promote our products in new territories and marketsManagement of the UK marketing budgetManagement of the group websiteProduction of e-newsletters Management of external press articles, both direct and through third party agencies

Management of department in the absence of the Marketing ManagerDesign and copywriting skills used in the production of adverts targeted at businesses, school students and the general public, depending on the publication / contextManaging an in-house Web Developer in the production of a new website, based on my design layoutCarrying out primary and secondary marketing research such as focus groups and competitor pricing analysis for the use of future curriculum planningAiding in the formulation of marketing strategy in accordance with senior managementManaging the marketing budget, in accordance with the marketing planDealing with external agencies for PR and printProduction of email templates for use in business to business promotions, plus e-marketing trainingProject managing events such as award ceremonies and open daysCopywriting for the website plus implementing of a social media campaign for new students

Management of sales personnelManagement of 5 websites, from the design concept to updating content once in placeClose working relationships with the Managing Director in driving marketing strategy and increasing sales turnover by supporting sales staffDevelopment of an e-marketing solution, used for sending targeted direct mailDesign of company literature from leaflets and brochures to company stationeryDealing with external agencies and suppliers in the production of printed materials and adverts