David Barder Email & Phone Number

Ottawa, Ontario, Canada

Ottawa, Ontario, Canada

Marketing metrics that matter:+ 313.6% growth in organic traffic + 412% growth in paid leads + 62% decrease in client acquisition cost (CAC)+ 375% increase in LTV/CAC ratio

Geneva Area, Switzerland

Responsible for the promotion and marketing of MCI’s core services through digital platforms. Managed various aspects of the brand and the development and implementation of company online assets and presence along the customer lifecycle. Responsible for aligning marketing initiatives with local office sales and marketing teams.Impact: Digital marketing activities have already generated over 600 sales qualified leads and over 1,500’000 CHF of gross margin per year, exceeding established KPI by 17%

Geneva Area, Switzerland

Part of the creation of MCI’s first Group Communication and Marketing Department. Worked with the Group Communication Director to deliver on their overall marketing and communication strategy.

Geneva Area, Switzerland

Worked with Roche Pharmaceutical’s event management team to deliver their global event strategy. Delivered over 10 global events in the span of one year. Managed full pre, event and post event management, which encompassed full budget control, booking and event and delegate management.

Geneva Area, Switzerland

Worked with the CEO of MCI’s Corporate Division to established key performance figures and metrics for his group. Developed a first group wide dashboard. Other tasks involved coordinating marketing material development and sourcing needs from the local markets.

Miami/Fort Lauderdale Area

Master Of Business Administration (Mba), Concentration In Marketing, Corporate Governance And Mergers & Acquisition

Diploma Of Executive Education, Leadership Development

Bba, International Business & Marketing

Activities and Societies: International Business Honors Society, National Honors Collegiate Society, American Marketing Association, FIU.