Head of strategy and growth for OHI, the voice of the outdoor hospitality industry.

Brand marketing consultant for start-ups and non-profits looking to use brand identity and storytelling to gain a solid edge on the competition.

Responsible for creating and implementing branded marketing and communication strategies for the Center, including managing art direction of all marketing assets, generating sales leads for commercial programs, and implementing marketing strategies and communications plans to drive success for business priorities.

Responsible for the creation and execution of branded content strategy for the purpose of advancing the University of Denver’s brand through owned, earned and paid exposure, to reach targeted audiences using integrated content channels, including multi-channel digital, social media and print. Led a direct team of eight strategic content professionals who create and deliver digital and print content for social media, website, email campaigns and newsletters, videography and photography, magazines and other printed products, signage and advertising. Leveraging research and data analysis to measure success, I regularly adjusted strategy to maximize success of branded content. I also planned media buys and create advertising campaign strategies based on in-depth consumer research.

Responsible for the creation and execution of branded content strategy for the purpose of advancing the association’s brand through owned, earned and paid exposure, to reach targeted audiences using integrated content channels, including multi-channel digital, social media, mobile and print. This role included management of direct and indirect reports, and management of a $17m+ budget Led a team of six strategic content professionals, managing content strategy and creation on multiple channels, including website, mobile, video, photography, magazine and other printed products.Built successful ongoing strategic marketing and communications plans for new products, increasing revenue streams and community engagement on multiple channels, and managed communications and community engagement for three annual global events, including on-site publications, media relations, photography and videography.As Editor-in-Chief, I directed the vision, creation and launch of multiple digital and print publications and communications. Created successful ongoing strategic content plans for new products, increasing circulation, audience participation and ad revenue. Directly managed a team of six strategic content professionals, and indirectly managed four graphic designers, two Web designers, and a pool of freelance writers. Created strategies that shifted MPI’s publishing business from “print-only” into a position as an industry leader in digital and mobile publishing. Managed all relationships with third-party vendors.

Co-founded this multi-faceted agency specializing in marketing and brand strategy for non-profits and small businesses. I personally created and managed consistent branding and marketing campaigns for clients, managing more than 100 different brands in the non-profit sector as well as hospitality, restaurant and retail industries. I led the company’s sales program in print advertising and marketing, and organized the expansion of the company into digital marketing strategies.

I built a successful publishing company from the ground up, including a bi-monthly, award-winning regional feature magazine and website, a nationally-distributed visitor’s guide and a retail calendar. I organized and implemented the company’s web-based content strategies, leading art direction of all digital and print content products and adjusting strategy regularly to ensure success of branded content. I managed brand and product development, and a team of writers, editors and photographers. I was responsible for all business acquisition and market growth, and I developed engagement initiatives and events that increased audience engagement by 50% (avg.) year-over-year. Annual revenues increased 150% in final two years of ownership before selling business in 2008.